What Works

Another episode featuring HBO's The Pitt? You know it. This time: finding your course of action in the space between personal challenges and systemic and structural failings.Footnotes:Read the essay version here."Rethinking Busyness" on What WorksHBO's The Pitt"Changes in Burnout and Satisfaction With Work–Life Integration in Physicians and the General US Working Population Between 2011 and 2023"AMA STEPS ForwardA Spectre, Haunting by China Miéville ★ Support this podcast ★

On March 11, the 5-time World’s Best Restaurant, Noma, began a 3-month Los Angeles residency. The vanguard establishment of New Nordic Cuisine, was finally available to Americans without an international flight. All-inclusive bookings—sold out well ahead of opening day—went for $1500 per person.Diners, arriving in luxury vehicles with tinted windows, anticipated the hyper-local, painstakingly presented menu designed by Noma’s celebrated chef René Redzepi. But first, they had to make it past the protesters. They held signs that said, “Noma broke me,” “Prestige is not a paycheck,” and “No Michelin stars for violence.”The allegations of psychological and physical abuse by Noma’s Redzepi weren’t exactly news. They came to light in drips and drabs over the last decade or so. What’s more, the hostile and often violent environment of commercial kitchens at all levels of service has become fodder for TV and film. But Noma LA provided an event to organize around, a point of focus for demanding attention, action, and restitution.There are a bunch of reasons I wanted to dive into this story on What Works. First, this is a labor story. It’s about what’s acceptable and what’s not when it comes to how we work and why we work. Second, and closer to my literal home, it’s a topic that my husband Sean is super passionate about, having spent the bulk of his working years in restaurants before I rudely relocated him to central Pennsylvania.Last Thursday, I texted him a link to one of many stories about Noma by New York Times food writer Julia Moskin, and said, “We need to do an episode.” So here we are.Sean and I talked through his own experience in restaurants, his long-time interest in the Noma project, what we understand of the past abuse at Noma, the response from Redzepi, and how this all ties in with the constructions of work-life we all experience.Spoiler: it’s a story about hierarchy and making sure everyone is in the “right” place.Footnotes:Read the essay version of this episode.Read Julia Moskin's reporting at the New York Times (all gift links):On the abuse allegationsOn industry responsesOn René Redzepi's decision to leaveThe Manifesto for the New Nordic Kitchen"Noma Abuse" website created by One Fair Wage"What Noma did next" by Kieran Morris in The Guardian (2020)Making It by Ellen Meiser"Culture of the Kitchen" by René Redzepi in Lucky Peach (2015)"Essays on Marx's Theory of Value" by I. I. RubinEmergent Strategy by adrienne maree brownThe Story of Capital by David Harvey (00:00) - Most Expensive Meal (05:56) - A Brief History of Noma (10:40) - Work-Life in the Kitchen (15:47) - The Brigade System (23:08) - Abuse Allegations Against Rene Redzepi (48:54) - Unpaid Labor ★ Support this podcast ★

To the uninitiated, "being your own boss" sounds pretty nice. Of course, the moment you go into business for yourself, you realize the wide variety of skills it requires—skills that you yourself do not possess. Skills that you don't want to and have no intention of learning. Being your own boss means balancing a host of functions within one corporate (that is, "body") system. You can address the variety of those functions in a number of ways: learn, hire, minimize, or fight like hell and hope the problem goes away on its own. Today, I'm exploring how we think about who a small business owner or independent worker is, what mental models have informed that identity, and how that identity plays into economic reality as work in the knowledge and creative sectors becomes increasingly hard to come by.First, we'll talk about a pair of influential books. Then, I'll take a look at recent layoffs at The Washington Post. And finally, I'll propose a different way to think about what "going solo" actually means and how it can help identify the trade-offs on offer. After the main episode, I've got a brief coda about some highly relevant Grammarly drama.P.S. Making Sense starts soon! Join me for a 8-week live workshop series that helps you turn your audience's "Wait, what?!" moments into clear and compelling content. Get all the information & register here!Footnotes:Read the essay version of this episode.Get Tara's new guide Blank Slate, a workbook for rethinking your business assumptions.The E-Myth Revisited by Michael GerberRocket Fuel by Gino Wickman and Michael C. Winters"Washington Post lays off one-third of its newsroom" via NBC News"Washington Post cuts one third of its staff" via CNN"Grammarly is using our identities without permission" by Stevie Bonifield on The Verge"Grammarly will continue using authors' identities unless they opt out" by Sean Hollister on The Verge[ UPDATE ] There have been two developments in the Grammarly story. First, it wasn’t user error (thank goodness). Superhuman did, in fact, disable the feature on Wednesday, March 11. Second, journalist Julia Angwin filed a class-action lawsuit on behalf of all those whose identities were used improperly. Superhuman’s CEO issued a statement that did include an apology. (00:00) - Company of Multiple Personalities (02:38) - Part 1: The Myth of Solo Entrepreneurship (08:21) - Part 2: There's Always the Creator Economy (There Isn't) (16:25) - Part 3: Business Beyond Money-Making (20:21) - A Code ★ Support this podcast ★

I live for people explaining how they approach analysis and critique. I desperately want to know how other people think about things so I can learn to think in new ways. I want a compelling intellectual or journalistic project, but I also want to know how it was conceived and executed.I hope you enjoy hearing that kind of behind-the-scenes, too, because that's exactly what this episode is. It's a case study that I shared with the last cohort of Making Sense, my 8-week program for turning "Wait, what?!" moments into compelling content, explaining how an article I published last year came together. You'll hear just how messy the process (and why working through it is worth it).Footnotes:Read the article version of this episode.Check out Mia Sato's article about dupes for The Verge and her TikTok video explaining how she approached the topic."Drafting Towards the Status Quo" on What Works“Wait, What?!” on What WorksLearn more about Making Sense! ★ Support this podcast ★

So a couple of weeks ago, I downloaded Final Cut Pro and committed to learning how to use it. Despite logging hundreds, if not thousands, of hours in other video editing software, this is a big challenge. I took some time to reflect on how I make sense of learning a new skill like this—because learning new skills is an essential component of navigating the 21st-century economy.Footnotes:Read the essay version of this episode here.The Adult Learner by Malcolm Knowles"Apple Creator Studio is launching to take on Adobe" on The VergeRegistration for Making Sense, an 8-week workshop series on turning "Wait, what?!" moments into compelling content, is open for registration. Program starts March 24. Learn more: whatworks.fyi/makingsense ★ Support this podcast ★

You’re going along, minding your own business, and then it hits you: “Wait, what?!” Your expectation or assumption bumps against the facts. Things aren’t the way you thought they were. It’s not always a life-altering surprise. It might be something tiny—just enough of a shock to make you rethink what you thought you knew.Today, how we resolve those “Wait, what?!” moments.I’m kicking off my 8-week workshop series, Making Sense, on March 24. This program walks you through the sensemaking process and takes you step by step through applying it to a media-making project. By the end of the 8 weeks, you’ll have made significant progress on your project and have an effective process you can use over and over again to create more compelling content.Registration for Making Sense is now open. To learn more and enroll go to: whatworks.fyi/making-sense ★ Support this podcast ★

It's no secret that one of my, let's say, special interests is higher education. The reasons for this are at least threefold. First, I have a kid heading off to college next year. Second, I have past regrets and future fantasies about the academy. And third, the world of work and the realm of education overlap in myriad ways.Work and education have always had a close relationship. Access to education influences access to different types of work. New forms of work influence how we organize and deliver education.I've been talking about doing an episode or a series on the intersection of higher ed and work for... years now. Today, finally, I have an initial installment in what I hope is an ongoing, if nonsequential, look at how these two pillars of modern life influence each other.Joining me to share both her professional insight and her personal journey is Dr. Lauren Lassabe Shepherd, a historian of education and the host of the American Campus Podcast.Footnotes:Read an edited transcript of this conversation.Learn more about Lauren Lassabe Shepherd.Resistance from the Right by Lauren Lassabe ShepherdThe Old is Dying and the New Cannot Be Born by Nancy Fraser"Adjunct professors deserve professional development" by Anna Conway and Thomas Tobin at Insight Higher Ed"An Army of Temps: AFT Adjunct Faculty Quality of Work/Life Report" "The Secret Lives of Adjunct Professors" by Gila Berryman at ElleJustice Lewis Power Jr. and the Powell Memo on WikipediaMore about futurist Bryan AlexanderMore about Indigenous studies scholar Sandy GrandeCheck out the American Campus Podcast:Mentioned in the Episode:"The peak and decline of US higher ed with Bryan Alexander""How to get a job at Harvard in 1860 with prabhdeep kehal"A few personal favorites:"Christianity, manhood, and college football with Hunter M. Hampton""The college bookstore racket with Katya Schwenk""The history of federal student loans with Elizabeth Tandy Shermer" (00:00) - Rethinking Higher Ed for the 21st-Century Economy with Lauren Lassabe Shepherd (00:03) - Cold Open (00:42) - Intro (53:31) - Outro ★ Support this podcast ★

A brief meditation on grief at the loss of one's future self and how often that loss passes unacknowledged.Footnotes:Read the essay version of this episode.“10:00 am” (Season 1, Episode 4) The Pitt on HBO“Ho’oponopono” on WikipediaUnlearning with Hannah Arendt by Marie Luise KnottThe Human Condition by Hannah ArendtMore from Tara:Blank Slate is a guide to rethinking your business for sustainability.Making Sense is an 8-workshop on creating compelling media through sensemaking. New cohort starts March 24. Registration opens on February 12. Learn more! ★ Support this podcast ★

How often do you revisit old work? Do you have systems for circling back to what you've created in the past to see how you could improve upon it or take it in a new direction? In this episode, I consider the practice of circling back through Mckenzie Wark's theory of "hacking." And I explain why my latest project, Blank Slate, is a hack and how it came to be.Footnotes:Read the essay version of this episode.Learn more about rethinking your small business status quo with Blank Slate."Broken Links" by Tara McMullin on What WorksCapital Is Dead: Is This Something Worse? by Mckenzie WarkHow to Do Nothing by Jenny Odell"Make Something Heavy." by Anu AtluruCasey Newton on The Vergecast (31:50) explaining his creative system ★ Support this podcast ★

I've had all the various parts of this episode swirling in my head for months—from The Paperclip Maximizer to The Great Feminization to Meta's Masculine Energy to mind-body dualism to the AI industry's role in what I propose is The Great Re-Masculinization. It is absolutely about both the present and the future of work, and whether we accept the inevitability of regressing to an imagined past or forge into a more dynamic, multi-dimensional workplace that values the contribution of all sorts of intelligence.Footnotes:Read the essay version of this episode"The Great Feminization" by Helen Andrews in Compact Magazine"Did Liberal Feminism Ruin the Workplace?" on Interesting Times with Ross Douthat (gift link)"Why does Mark Zuckerberg want more masculine energy in the corporate world? Patriarchy is still in charge" by Ashley Morgan on The ConversationArtificial Knowing by Alison AdamMark Zuckerberg's comments on free expression"GPT-5 has lost what makes GPT-4 so special... Its ability to feel emotional nuance with users" post by alan1cooldude"Did Women Ruin Everything?" on In Bed With The Right (00:00) - Rage Bait Strikes Again (02:24) - The Great Feminization (05:44) - Exploring the Great Feminization (08:49) - Mark Zuckerberg and Masculine Energy (11:36) - AI & The Great Re-Masculinization (17:02) - Mind-Body Dualism (20:37) - The Backlash (26:17) - Conclusion: Embracing a Balanced Intelligence ★ Support this podcast ★

Have a big decision on your mind? Trying to choose between a bunch of good options?Today, I'm talking about decision-making… not so much how to choose, but the context of our choices. No decision gets made in a vacuum. Choices are always framed by circumstances, relationships, emotions, fears, and desires.The good news is that deepening our self-knowledge can be a great way to illuminate the context of our choices and point us in a productive direction. So I'm sharing an exercise from my new guide, Blank Slate, to unlock some of that self-knowledge as you head into the new year.Blank Slate officially launches on January 15, but you can pre-order today at an early bird price! Learn more here.Footnotes:Read the essay version of this episode.Clues By Sam"Delightful Misdirection (Or, How to Rethink Your Options)" at What Works"Honeydew" at What Works (00:00) - Puzzles (02:02) - The Challenge of Making Decisions (05:23) - The Important of Self-Knowledge (07:07) - Needs & Priorities: An Excerpt from Blank Slate (09:11) - Business Strategy Is Like Algebra? (14:21) - Exercise: Needs & Priorities (20:12) - One More Thing ★ Support this podcast ★

Here we are at the tail end of 2025. I just "opened" my Spotify Unwrapped... And after 3 years of burnout recovery, I’m finally ready to figure out what getting my shit together in the shadow of everything I’ve learned about myself and my needs in the last five years is going to look like.It’s tempting to assume that getting one’s shit together is a forward-looking pursuit. You know, “Here are all the things I’m going to do.” But, in my opinion, an important part of getting one’s shit together is taking stock of said shit. And so this episode is a step in that direction. I enlisted my husband, Sean, to do a bit of a year-end review. This review is in no way comprehensive. It’s a wee bit stilted. And if it sounds a little forced, it is—because getting your shit together takes doing some things that you’re out of practice with.This episode is simply an exercise in remembering. It’s that first awkward practice that you just have to get through at the beginning of a new season. Getting my shit together is very much a work in progress, not a grand announcement of some new project or direction for my work. Maybe that will come. Maybe it won’t. My main objective is to feel like I’m steering the ship again.Heads up: this will be my final new episode of 2025. I'll be back on January 8 with fresh ideas, stories, and ways to rethink work.This episode contains repeated uses of the word "shit," so if that's something you'd prefer not to hear. Skip this one!Footnotes:YellowHouse.Media (the podcast & video production agency that Sean and I run)Waxwing BooksRemnant Population by Elizabeth MoonI Who Have Never Known Men by Jacqueline HarpmanThe Wall by Marlen Haushofer"No Good Art Comes From Greed" by Kelsey McKinney on DefectorAlchemised by SenLinYu (00:00) - 2025 Review (00:35) - Introduction (06:08) - Reflecting on 2025 (08:09) - What was unexpectedly fun or easy for you this year? (14:42) - What did you create this year? (19:06) - What habits or systems supported your well-being? (34:06) - What did you read, watch, or listen to that stuck with you? (45:02) - What was your favorite word this year? (46:51) - What are you looking forward to in 2026? (50:28) - Last Thing ★ Support this podcast ★

How do you get people to care about what you care about?It's a marketing question. A movement-building question. A question at the heart of the attention economy. And in one form or another, it's the question I've probably received more than any other over the last 15+ years. After all, there is no silver-bullet social media plan, no door-knocking strategy, no magical meeting agenda that produces results if the message at its heart doesn’t resonate with those receiving it.This episode is in four chapters. In the first chapter, I assure you that getting attention is actually (relatively) easy—even if few of us are willing to do what it takes. In the second chapter, I explain why paying attention is really difficult, with the help of my favorite French philosopher. In the third chapter, I've got a story about getting my teenage daughter to watch a movie explaining esoteric financial products. And in the final chapter, I'll share a little idea I've been referring to as the Swimming Pool Theory of Communication.If you care about getting others to care about what you care about (and I know you do), this one is for you. Footnotes:Reasons my husky got mad at me this weekThings that annoyed Waffles this weekThe Subversive Simone Weil by Robert ZaretskyThe Big Short (book by Michael Lewis, film directed by Adam McKay)"Encoding/Decoding" by Stuart Hall (00:00) - Introduction (03:02) - 1. Attention is Easy (07:38) - 2. Attention is Really Hard (15:33) - 3. The Big Short (24:17) - 4. The Swimming Pool Theory of Communication ★ Support this podcast ★

If you’ve ever chosen an ambitious, unconventional, or deeply meaningful aim only to see your plan devolve into something far more run-of-the-mill, this one is for you.Footnotes:Read the essay version of this episode."AI Can't Even Turn On the Lights" on The VergecastAbout OpenAI"Applying Systems Archetypes" via The Systems ThinkerSam Altman saying we've "surpassed" the definition of AGI from 5 years agoMore from Tara on AI:"What is a search engine? Or, Anne Leckie versus the 'Well, Actually' Bros""Always Be Optimizing""Black Box Thinking" ★ Support this podcast ★

Try as we might, many of us can’t shake the overwhelming sense that we're just too damn busy—that feeling that there’s something we’re forgetting about, somewhere we should be, some person we should be checking on. Busyness is sticky. And that’s because busyness is more than the amount of stuff we have on our to-do lists or the appointments on our calendars. Busyness is social, structural, and even political—though our go-to “solutions” for it tend to be individual. This episode examines busyness on a deeper level—and in doing so, offers ideas for how navigate it with more care and grace. And I can think of no better way to start than by talking about The Pitt. First, we’ll explore a nuanced theory of what busyness is and why we experience it. And then, we’ll distinguish between two forms of busyness and why differentiating between the two matters for how we navigate our responsibilities. Finally, I have a few recommendations for how we can approach limiting the harms of busyness without isolating ourselves.Footnotes:Read the written version of this episode.The Pitt on HBOThe Social Life of Busyness by Clare Holdsworth"Hers" by Barbara Ehrenreich in The New York Times (1985)Midlife by Kieran Setiya ★ Support this podcast ★

How we think about a problem or goal really matters. The variables we include, the relationships we draw between them, the flows of influence or resources—they change the interventions we choose. They change what interventions might even be possible.Today, an episode about crosswords, coffee shops, and rethinking your assumptions.☞ By the way, just 3 spots remain in this cohort of Making Sense! Registration closes September 12, but I expect those spots will be spoken for by then. If you want to communicate with more clarity, help others rethink their assumptions, and make a bigger impact with your remarkable ideas, check out this 8-week interactive workshop.Footnotes:Read the essay version of this episode.Thinking in Systems by Donella Meadows"The Trouble with Models" by Tara McMullin"3 Ways to Avoid Acquiescence Bias" by Tara McMullin (00:00) - The Whole Bean (20:39) - Credits ★ Support this podcast ★

I'm pretty sure The New York Times is trolling me.Footnotes:Read the written version of this episode."Hobbies Too Relaxing? Try 'Leisure Crafting'" by Lora Kelley in The New York Times"Research: How 'Leisure Crafting' Can Help You Recharge" by Alexander B. Hamrick, et al., in Harvard Business Review"Our Yearning for Competence" by Tara McMullin"Always Be Optimizing" by Tara McMullinSelf-Help, INC by Micki McGeeTurn your meaningful ideas into remarkable media—and help others make sense of chaos. Join me for Making Sense. We start September 16! ★ Support this podcast ★

"Competence porn" is an indistinct genre of media that showcases people doing their jobs (loosely defined) exceptionally well, often using niche skills or uncommon expertise. You've no doubt seen it in documentaries, in short-form video, and even in a courtroom procedural or medical drama. What is it that's so appealing about competence porn? And why call it "porn?" And what can it tell us about what's missing from our work? This episode gets into all of that. But first, I gotta tell you about the day I became a boulderer.There are just 6 open spots in my next cohort of Making Sense! If you'd like to communicate more clearly and help others make sense of our complex and oft-confusing world, check out this 8-week interactive workshop. Get all the details and register here: makingsense.fyiFootnotes:Read the written version of this episode."My Summer of Strategic Incompetence" by Kate ManneFree Solo (2018 film)"Competence Porn is Comforting" by Rachel Ayers in ReactorLFG (2021 film)"The Uses of the Erotic" by Audre LordeTeaching to Transgress by bell hooksThe Society of the Spectacle by Guy Debord (00:00) - Desperately Seeking Embodied Competence (20:00) - Credits ★ Support this podcast ★

In the last episode (written version), we talked about how "sensemaking starts with chaos" and that chaos arises when our expectations don't match reality. That mismatch occurs because the mental model we have that creates our expectations doesn't work for the situation at hand. To alleviate the frustration (or at least make sense of it), we need a new mental model.Well, in this episode, I want to share 3 mental models that I use to make sense of things that frustrate people I care about.These models aren’t even the tip of the iceberg when it comes to all the different ways we can make sense of the world. But I do think they’re ones you can apply broadly and start using quickly. Or, you might notice that they’re models you’re already using and now can be more conscious of how you deploy them.Speaking of which, if you want to communicate with more clarity, create more persuasive messaging, and stand out from the crowd with rigorous thinking, check out Making Sense. Making Sense is my 8-week interactive workshop that walks you step-by-step through creating media that helps others make sense of the world. Whether you’re a writer, podcaster, creator, academic, marketer, or any other kind of media maker, you’ll learn new tools for producing content that offers others some relief from the confusion and frustration they feel.To learn more and register, go to makingsense.fyi.Footnotes:Read the written version of this episode."Wait, I Think You're Platform-Pilled" by Tara McMullin"Normalization" via Wikipedia"Buying Freedom and the Freedom to Buy" by Tara McMullin"Refund Policies" by Tara McMullin"The Dark Side of Fitness Trackers" by John Toner"Value Capture" by C. Thi Nguyen (00:00) - Introduction (05:38) - "Man Behind the Curtain" Framework (12:53) - The Process of Normalization (19:50) - The Theory of Value Capture (27:33) - Last Thing (29:14) - Making Sense: An 8-Week Interactive Workshop (29:57) - Credits ★ Support this podcast ★

"Sensemaking starts with chaos," says organizational theorist Karl Weick. Chaos is the confusion and frustration we feel when things don't turn out the way we expect them to. To make sense of the chaos, we have to look past the results and examine how we came to expect what we did. This is the first part in a miniseries on sensemaking and media. Next week, I'll share some of the mental models I use to make sense of what feel chaotic to me.This miniseries is good on its own—and even better with MAKING SENSE, an 8-part interactive workshop about turning meaningful ideas into remarkable media. Learn more about the program here!FootnotesRead the written version of this episode.Karl Weick ★ Support this podcast ★

If you're like me, you often think about what you would have done to prepare for... this job, this economy, this political climate, this financial situation, etc... if only you'd known. But you didn't know (I didn't know). And you (I) couldn't know. Some of the loudest shoulds and supposed-tos we face are those we couldn't have achieved due to the time we were born or the family we grew up in.In this episode, I reflect on the rapid changes occurring in work and the economy in the 21st century and how they relate to how I guide my now 17-year-old daughter. Then, I share my interview with sociologist and political economist Mauro Guillén about his book The Perennials: The Megatrends Creating a Postgenerational Society.Footnotes:Read the written version of this episode.The Perennials by Mauro GuillénThe Folded Sky by Elizabeth BearMidlife by Kieran Setiya***Making Sense is back!This 8-week online seminar is a step-by-step framework for turning your meaningful ideas into remarkable media—and helping others make sense of our complex and often confusing world. Whether you're a creator, academic, marketer, speaker, podcaster, or any other kind of communicator, this program is for you.The program is limited to 15 participants and runs from September 16 to November 4.Enrollment opens soon! ★ Support this podcast ★

No job is safer than a government job, right? Well, not anymore. At least not in the US. I’m paying special attention to the fight over government jobs (or, as the administration might put it, “bloat and inefficiency”) because it’s part of a more comprehensive narrative project—one that shapes how we think and talk about work, and therefore think and talk about who we are and how we fit into society. Questioning the narrative that government workers are lazy or that bureaucracy is bloated and unnecessary is one way to question the narratives we perpetuate in our own work lives. And that's what today's episode is all about.Footnotes:Read the essay version of this episode at whatworks.fyiJustice Jackson's dissent in Trump v American Federation of Government Workers (7.11.25)Michael Lewis on Cautionary Tales and his new book, Who Is Government?The Partnership for Public Service"Breaking the Validation Spiral" by Tara McMullin"All Parasites Have Value" by Tara McMullinAstra Taylor's book The Age of Insecurity and her interview on the Current Affairs podcastMythocracy by Yves Citton ★ Support this podcast ★

I wanted to drop in with a quiet interlude about re-reading (or re-watching, or re-listening) and its value in a world obsessed with new and different.Footnotes:Read the essay version of this episode."Murderbot Gets Us In Ways Humans Don't" by Tara McMullin on Motley Bloom"Broken Links" by Tara McMullinLiquid Modernity by Zygmunt BaumanCapital is Dead: Is This Something Worse? by Mackenzie Wark ★ Support this podcast ★

Why is it that it seems like no amount of work, accolades, or achievement is enough? Why do we keep signing up for more, even as our capacity becomes ever more depleted? Why do we settle for mediocrity when we yearn for excellence?In today's episode, I revisit an idea from my book—the validation spiral—and provide a framework for understanding why we become stuck in it and how we can break free. Add to that a healthy dose of Audre Lorde's feminist theory, and you've got a satisfying mental model for rethinking your commitments.Summer Seminar starts Monday, June 9! Learn more about this flexible, brain-tickling program that combines speculative fiction with systems thinking: click here!Footnotes:Read the written version of this essay (with visuals!)"The Uses of the Erotic: The Erotic as Power" by Audre Lorde from Sister OutsiderWhat Works: A Comprehensive Framework to Change the Way You Approach Goal-Setting by Tara McMullinMelissa Febos on The Feminist Present ★ Support this podcast ★

If you subscribe to newsletters, listen to podcasts, or watch videos on YouTube, I've no doubt that you’ve been asked to support the person or people who created them. You can always support with a like or a share, of course. But generally, the support they’re looking for is financial.And for good reason, life is expensive. Jobs with good pay and decent benefit packages can be hard to find—especially in the culture industry.But I gotta tell you, I’ve always been a little irked by the word “support.” It’s not inaccurate. Not unethical. Not even gauche. I just think it’s the wrong word. Today's episode is in 3 parts: The first examines an article in the New York Times from May 10 about how much money we’re paying for newsletters. The second part considers a manifesto of sorts about the future of media organizations written by Substack co-founder Hamish McKenzie in April. And the third part will draw on a new English translation of Mythocracy by Yves Citton to make sense of it all. Whether or not you identify as a “creator,” whether or not you buy from creators, whether or not you even follow creators on Substack, YouTube, TikTok, or Instagram, I promise this will be relevant to you. Because, regardless of your personal or professional relationship with Substack and the so-called creator economy, their very existence and continued growth reveal a great deal about how we all work and consume in the 21st century.Footnotes:Read the essay version of today's episode."How Much Are We Paying For Newsletters? $50, $100... How About $3,000 Per Year." by Logan Sachon in The New York Times (gift link)Hope in the Dark by Rebecca Solnit"U.S. newsroom employment has fallen by 26% since 2008" from Pew Research Center"A Simple Vision for the Future of Media Organizations" by Hamish McKenzieMythocracy by Yves CittonLet's (re)think systems this summer!Join me for Summer Seminar, a 7-week program that combines speculative fiction with curiosity about our own lives and work. This year, we're reading Sofia Samatar's The Practice, The Horizon, and The Chain and venturing through 6 explorations of systems thinking. Learn more and register with choose-your-own pricing. ★ Support this podcast ★

No matter how fastidious you are about creating and executing a plan, working toward any big goal will require adjustments. No matter how diligent you are about documentation and maintenance, any process will break down over time. The work we do is always changing—whether because of the people we work with, the market we operate in, or the cultural context our work is received in. Even when it seems like smooth sailing is just one standard operating procedure away, things will shift.That can feel like failure, or at least like you're not doing quite as well as you should be. But really, it's an opportunity. You can embrace the confusion, the entropy, the breakdown... and learn. Today, I've unlocked and revised an episode I put out in February 2024 for premium subscribers. If you like it, you'll love Summer Seminar, a 7-week program that combines speculative fiction with curiosity about our own lives and work. This year, we're reading Sofia Samatar's The Practice, The Horizon, and The Chain and venturing through 6 explorations of systems thinking. Learn more and register with choose-your-own pricing.Footnotes:Read the written version of this episode.Learn more about Summer Seminar.Learn more about YellowHouse.Media (we currently have openings for new podcasts)."The Many Functions of Should" by Tara McMullinThe Donella Meadows ProjectSmall Arcs of Larger Circles by Nora BatesonThinking In Systems: A Primer by Donella Meadows (00:00) - Process Entropy & Evolution (19:26) - Credits ★ Support this podcast ★

Is an AI chatbot, like ChatGPT, a search engine? Does it scour the internet for helpful information so that it can respond to user queries? These questions were at the heart of a small kerfuffle on Bluesky last week between decorated speculative fiction writer Ann Leckie and a few prominent tech thinkers. Honestly, it bummed me out. But I found that the next morning, I had a lot to say about it. So I enlisted my dear husband, Sean, and I talked him through it.This episode is different than the last 6 months or so of episodes. If you have the same taste in podcasts that I do, you'll recognize the format. I've been wanting to try it for a long time, and this was the perfect topic to give it a go. It's far more casual than the last 15+ episodes, but just as rigorous. If you like it, reach out on Bluesky, and let me know! Sean is already asking when we can do it again.Footnotes:Read the essay version of this episode.Ann Leckie's original postCasey Newton's postAnil Dash's post (in response to someone agreeing with Leckie)Courtney Milan's post about the "card catalog effect"The Medium is the Massage by Marshall McLuhan with Quentin Fiore"On the Dangers of Stochastic Parrots: Can Language Models Be Too Big? 🦜" by Emily W. Bender and Timnit GebruJOIN ME FOR SUMMER SEMINAR!Summer Seminar is an intellectual oasis for creative thinkers and curious adventurers.It combines speculative fiction, big questions, and practical application. For Summer 2025, we’re reading Sofia Samatar’s critically acclaimed novella The Practice, The Horizon, and The Chain.We’ll pair it with adventures in systems thinking and cultural analysis. And we’ll apply what we discover by reflecting on the systems we create and encounter in our own lives and work.Summer Seminar is designed to fit into any schedule and explores critical thinking skills you can apply to any goal or challenge.To learn more, visit whatworks.fyi/summer ★ Support this podcast ★

"I have so many thoughts and not enough time to think them," I recently blurted out to my husband. For me, "thinking thoughts" means scribbling notes or writing messy paragraphs about whatever is on my mind. Of course, no one wants to read my scribbles or suffer through my unrefined musings. So once I've spent some time thinking thoughts, I have to figure out how to organize them. To structure them. To narrate them.That's what today's episode is all about. Whether or not you're a writer, content creator, or other media maker, I know that thinking thoughts and figuring out how to share them is important to you—and essential to your work. Footnotes:Read the essay version of this episode.The Crisis of Narration by Byung-Chul HanRelated: "Temporal Bandwidth" by Tara McMullin (EP 489)Related: "An Ode to Exceedingly Complex Systems" by Tara McMullin (EP 480)NEW: The Return of Summer SeminarSummer Seminar is an intellectual oasis for creative thinkers and curious adventurers.It combines speculative fiction, big questions, and practical application. For Summer 2025, we’re reading Sofia Samatar’s critically acclaimed novella The Practice, The Horizon, and The Chain.We’ll pair it with adventures in systems thinking and cultural analysis. And we’ll apply what we discover by reflecting on the systems we create and encounter in our own lives and work.Summer Seminar is designed to fit into any schedule and explores critical thinking skills you can apply to any goal or challenge.To learn more, visit whatworks.fyi/summer(Today's episode is a significant revision of a piece I previously wrote for premium subscribers in April 2024.) (00:00) - EP 494: How Structure Transforms Ideas (22:37) - Credits ★ Support this podcast ★

"No one is ever completely safe from the critical gaze of a culture steeped in the makeover ethos." —Micki McGeeI have a theory that you can measure the decline of any social media platform by the time it takes for its feed to become a firehose of unsolicited advice. Facebook, Instagram, and LinkedIn are all sludge piles of advice now, but it took them years to devolve. TikTok took maybe 18 months. Substack Notes? Like 3 months. Threads? Instant.Most of us (I think) can agree that the vapid posturing that occurs through posting advice on social media makes a platform less enjoyable. I don't open one of these apps in the hopes that I'll learn the one weird trick that can turn my frown upside down or give me six-pack abs. What we once loved about these platforms is how people shared their everyday descriptions of life, love, family, and curiosity. But much of that mutual exchange of experience has been ceded to the commercial interest of advice.After all, we love advice. We also hate advice. We love it when someone can tell us what we should do next. And we also hate being told what we should do next. So what gives? Today, a description of why that is. But first, things are going to get awkward.Footnotes:Read the written version of this episode.Awkwardness: A Theory by Alexandra Plakias"Signs of social awkwardness and 15 ways to overcome it" via BetterUpSelf-Help, Inc by Micki McGeeSelf-Help, LLC - a special What Works series exploring the business and culture of self-help (00:00) - EP 493: Why We Just Can't Quit Advice Culture (19:44) - Credits ★ Support this podcast ★

Intractable challenges are often the result of a lack of imagination. That is, our solutions are constrained by existing systems and structures that likely created the problem in the first place. To dream up novel solutions that allow us to realize higher values, we need to build structures that enable and extend our imaginations.And sure, I'm talking about macroeconomic, climate, and political challenges. But I'm also talking about our day-to-day work and family lives.Footnotes:Read the written version of this episode."The WPA Federal Music Project in New Mexico" by Charles Cutter"The New Mexico Federal Music Project: Embodying the Regional Spirit of Roosevelt's New Deal" by Audra Bellmore and Amy S. JacksonProfessor YouYoung Kang speaks about the Federal Music Project at Scripps College (YouTube)"Transcript: Mark Zuckerberg Announces Major Changes to Meta's Content Moderation Policies and Operations" by Justin Hendrix, TechPolicy.Press"Values Aren't Chains; They Are Wings" by Tara McMullinFind more episodes and essays at whatworks.fyi. ★ Support this podcast ★

Many of us (most?) have an inner voice that loves to remind us that "If there's time to lean, there's time to clean" or that "Coffee is for closers." We nag ourselves about being more productive, working more efficiently, or hustling for more money. Even if we value rest, care, and comfort, that voice can be hard to ignore.Well, meet your Tiny Capitalist. Or rather, Tiny Capitalists: the Tiny Puritan, Tiny Manager, and Tiny Entrepreneur. Understanding the role they play helps us make better decisions about how we navigate the systems we exist in.Footnotes:Read the essay version of this episode"Is There a Tiny Puritan Living In Your Head? Tell Him to Get Lost." by Joy Marie ClarksonThe Protestant Ethic and the Spirit of Capitalism by Max WeberThe New Spirit of Capitalism by Luc Boltanski and Eve Chiapello"Sinners in the Hands of an Angry God" by Jonathan EdwardsClips from The Office, Severance, Office Space, Parks and Recreation (00:00) - Why Your Inner Critic Sounds Like a Bad Boss (17:24) - Credits ★ Support this podcast ★

Standardization is one of those ideas that, once you see it, you can't unsee it. It's a mental model that can explain, at least in part, many of our social, political, and personal challenges. Whether it's the clothes we wear, the language we use, the dates we go on, or the people we vote for, our choices are often unknowingly constrained by standardization.In this episode, an update of an essay I originally released for premium subscribers back in November 2023, I explore the role that standardization has played in our economic development, our relationships, and even our identities.Footnotes:Read the essay version of this episode"Butt Stuff" on RadioLabDoppelganger by Naomi Klein"Generation Why?" by Zadie Smith, The New York Review"The Bizarre History of Women's Clothing Sizes" by Laura Stampler, Time (00:00) - EP 490: Standardize This (24:22) - Credits ★ Support this podcast ★

This episode is about the long term—the commitments, projects, and relationships we can work on when our "temporal bandwidth" widens. How we perceive time and our ability to do what's meaningful to us in time does have to be constrained by the urgency of now. There are ways to feel more grounded and create more possibilities at the same time.Footnotes:Read the essay version of this episode.The Steerswoman by Rosemary KirsteinOn Freedom by Timothy SnyderBreaking Bread with the Dead by Alan JacobsHow to Do Nothing by Jenny Odell"Practicing the Future" by Tara McMullin"Wibbly-Wobbly, Timey-Wimey Stuff" by Tara McMullin"Busyness Decoded" by Tara McMullinFind the What Works archives and subscribe to the newsletter at whatworks.fyi. (00:00) - Time Flies (02:34) - The Steerswoman (06:20) - "Temporal bandwidth is the width of your present" (10:12) - Making the difficult choice (15:02) - Credits ★ Support this podcast ★

Most of the work I do that's not this revolves around coaching, editing, and/or thinking with people who have meaningful ideas they want to better express to the world. In this work, the question I hear most often is about making sense of a complex idea—the kind of idea that contains many smaller, supporting ideas and stories and research. The sort of complex idea best expressed in a lengthy essay, a book, a podcast series, or a documentary.How does one make a plan for tackling that kind of idea? How does one get started writing or designing that complex idea? How does one keep track of all the bits and bobs that go into a massive project like that?From my perspective, three biases tend to trip us up when working on a project of this sort. I'll call them the linearity bias, the stick-with bias, and the waste-not bias. I'll explain how each gets in the way of big, messy projects—but first, I have to tell you about HONEYDEW.Footnotes:Read this episode as an essay12 Bytes by Jeanette WintersonBird by Bird by Anne LamottThunder and Lightning by Natalie Goldberg"Making What Can't Be Sold" by Tara McMullinI work with people who want to turn their meaningful ideas into remarkable content. Whether you want feedback or thought partnership in a 90-minute strategy session or you've got a more hands-on project involved, I'd love to help. Click here to learn more about working with me. (00:00) - Honeydew (Or, 3 Biases That Derail Meaningful Ideas) (19:10) - Credits ★ Support this podcast ★

The tech industry has a central role in shaping our work, our communication, and even our identities. Its mythology is woven into the products and services we use on a daily basis. So understanding how the people leading the tech industry think—how they perceive their own stories and generate their own hype—is a solid step toward making sense of what can seem so nonsensical.And there is one book I go back to over and over again when I need to make sense of our mythologies of disruption and failure, value and genius—and that's What Tech Calls Thinking by Adrian Daub.In this episode, I share 3 ideas from that book that help me make sense of the headlines shaping politics, business, and work.Footnotes:What Tech Calls Thinking by Adrian Daub"Mark Zuckerberg" on In Bed With The RightFind a text version of this episode at whatworks.fyi! (00:00) - Introduction (02:00) - What Tech Calls Thinking by Adrian Daub (04:34) - Idea 1: Silicon Valley is a mythology. (08:37) - Idea 2: Gender becomes encoded in all judgments of value. (13:01) - Idea 3: Money does not follow merit, nor vice versa. (16:39) - The Last Word (18:07) - Credits ★ Support this podcast ★

What does my new website, the TikTok "ban," and the ongoing purge of "woke" from government websites have in common?The power to decide what content counts and what doesn't—and use that power to shape the knowledge and experiences of others.In this episode, I continue to examine the state of The Website today. Amidst a backdrop of diffuse epistemic violence, the website is both an archive and a communication tool we can use to preserve the knowledge and ways of knowing we care about. In the second half of the episode, I share a piece I wrote last year on how artificial intelligence disrupts and deskills our critical thinking.Footnotes:"Broken Links" by Tara McMullin on What Works"Knowledge Is Power: A Brief History" on Mental FlossFull text of the House bill "banning" TikTok"Multiple Ways of Knowing: Expanding How We Know" by Elissa Sloane Perry and Aja Couchois Duncan on Nonprofit Quarterly"Black Box Thinking" by Tara McMullin on What Works"Scientists Increasingly Cannot Explain How AI Works" by Chloe Xiang on Vice"Google is redesigning its search engine: it's AI all the way down" on The Verge"Hostile Epistemology" by C. Thi Nguyen"Microsoft Finds Relying on AI Kills Your Critical Thinking Skills" by AJ Dellinger on GizmodoFind a written version of this audio essay, subscribe free to the What Works newsletter, and learn more about working with me to turn your meaningful ideas into remarkable content at whatworks.fyi. (00:00) - EP 486: How Knowledge Really Does Become Power (03:21) - 1. Knowledge is Power (06:41) - The Purge (14:05) - 2. Black Box Thinking (18:07) - Technological Conditioning (26:12) - Credits ★ Support this podcast ★

I'm back! Maybe you noticed or maybe you didn't—but the show (and my newsletter) has been on its longest hiatus since its inception. In the final quarter of 2024, I decided I wanted to (re)consolidate my web presence, abandon most "platforms," and breathe some new life into my work. This episode reflects on both my own challenges with wrangling my online presence and the ways the state of the web has made it extra challenging. While there’s a lot to complain about when it comes to social media platforms and the billionaires wreaking havoc in online and offline spaces, this isn’t that kind of episode. It’s an effort to illuminate some less obvious issues that, in turn, can help us figure out what we want to do next.If you've been feeling a bit blah or displaced or just overwhelmed in your online work lately, I hope this episode gives you a fresh mental model for making sense of those feelings. And I hope that model gives you the inspiration it's given me.Footnotes:Check out the new (and hopefully improved) whatworks.fyi!"For the Love of God, Make Your Own Website" by Gita Jackson, Aftermath"Decoder guest host Hank Green makes Nilay Patel explain why websites have a future" on Decoder"Digital Homelessness" by Venkatesh Rao"The Web Renaissance takes off" by Anil Dash"The Creator Economy Is Eating Creative Acts" by Tara McMullin, featuring Kate Tyson & Charlie Gilkey"Wait, I Think You're Platform-Pilled" by Tara McMullin"Is it OK to say the word 'homeless?' Or should you say 'unhoused?'" on The GuardianAlienation by Rahel JaeggiPossessed: A Cultural History of Hoarding by Rebecca FalkoffAmerican Bulk by Emily MesterCreating Digital Exhibitions for Cultural Institutions by Emily MarshYou can check out the What Works archive at whatworks.fyi - where you’ll find a written essay version of this episode. Plus, you can find out more about working with me to turn your own meaningful ideas into remarkable content. (00:00) - What even is a website today? (05:17) - 1. Website Metaphysicsp (11:32) - 2. Digital Homelessness (18:05) - 3. Google Hates Broken Links the Way NIMBYs Hate Tent Cities (22:37) - 4. Digital Hoarding (34:51) - 5. Rebuilding (40:59) - Credits ★ Support this podcast ★

So, health insurance is in the news. And so is Americans' feelings about it. I got to wondering how we ended up with this terrible health insurance system in the United States. I uncovered a fascinating story about the marketing campaign that sunk Truman's national health insurance program in the 1940s. I also discovered some interesting parallels to popular marketing messages among today's influencers, gurus, and marketers.Today's episode is a little trip through history that will hopefully put some of our current issues in perspective.Footnotes:Gallup's survey data on healthcare"The Lie Factory" by Jill Lepore, in The New YorkerInterview with Leone Baxter in the American Archive of Public Broadcasting"Campaigns, Inc." via the California State Archives"The deprofessionalization of medicine. Causes, effects, and responses." by RR Reed and D Evans"Professional Identity Misformation and Burnout: A Call for Graduate Medical Education to Reject “Provider” by Deborah Ehrlich and Joseph Gravel"White Privilege and Professionalization: A Decolonial and Critical Feminist Perspective on Professional Nursing" by Natalie Stake-Doucet"Why Doesn’t the United States Have National Health Insurance? The Role of the American Medical Association" by Marcella Alsan and Yousra Neberai"Oli London & the Right Wing Grift" by Matt BernsteinFind an essay version of this episode at whatworks.fyi! ★ Support this podcast ★

A problem, question, or challenge is often more than meets the eye. But we're biased to accept how an issue is initially framed. We acquiesce to the original terms. That's called acquiescence bias. When we don't counteract our acquiescence bias, we miss opportunities to get to the root cause or think creatively about a challenge. Today, I share 3 ways to resist acquiescence bias as you consider your next moves, goals, or plans.Footnotes:"In Your Spare Time" from No Time to Spare by Ursula K. Le Guin (read it or listen on Spotify)"Don't call it a Substack." by Anil DashMore on why podcast metrics were so screwy this yearA skeet thread on the difference in referral traffic from Bluesky and X (00:00) - What is spare time? (05:45) - Acquiescence Bias (07:30) - An Example: Should I start a Substack? (09:59) - Buy why? (12:30) - Who benefits? (15:07) - Remove the guise of objectivity (19:29) - Go forth and reframe! ★ Support this podcast ★

Do you see your software?Do you see how it influences how you run meetings, brainstorm ideas, fulfill your responsibilities, and communicate with others? Do you see how its text boxes, radio buttons, tabs, search results, and menus train you to think? Do you see it, or do you just use it?Footnotes:"The impossible dream of good workplace software" on Decoder "Practico-inertia" by Rob Horning ★ Support this podcast ★

Stop me if you've heard this before: we're overloaded and overwhelmed by information. There's more content than you could ever hope to consume. More scientific theories, philosophical concepts, and art forms than you could ever hope to engage with.Enter personal knowledge management (PKM). It's a modern term for an ancient practice—how one collects, preserves, and utilizes knowledge worth remembering. In this episode, I speak with Sari Azout, the founder of Sublime, an app for personal knowledge management (but that description truly doesn't do it justice). We talk about the philosophy behind the product and how that plays out in the product's design.Plus, I dive into how Sari's PKM philosophy is part of a long lineage of practices people have used to remember what's worth preserving.Footnotes:Check out Sublime or get started right away with an invite!Too Much to Know by Ann BlairMore about Sarah Mackenzie & Read-Aloud Revival"The Glassbox and the Commonplace" by Steven JohnsonMore on John Locke's commonplace book index systemWhat do you want to preserve?More on Corita Kent at the Corita Art CenterEvery new episode is published in essay form at WhatWorks.FYI! (00:00) - How I keep track of ideas and information (02:56) - Meet Sari Azout, founder of Sublime (04:30) - Information age versus post-information age (06:55) - Information overload is an ancient problem (08:05) - Commonplace books (11:20) - Commonplace books contain a central tension (12:12) - We shape our tools and then they shape us (16:24) - Where the cool stuff is really happening (17:40) - John Locke's commonplace system (19:52) - A tool for creativity rather than productivity (23:33) - Single-player mode versus multiplayer mode (27:05) - The promise of preservation ★ Support this podcast ★

In management cybernetics, there are 3 types of systems: simple, complex, and exceedingly complex. The systems we pay the most attention tend to be, you guessed it, exceedingly complex. In this episode, I explore what that means for how we do our work and run our businesses—and what happens when we forget that people are exceedingly complex systems, too.Footnotes:Cyberboss by Craig GentThinking In Systems: A Primer by Donella MeadowsEmergent Strategy by adrienne maree brown"Practicing the Future: 3 Ideas for Rethinking Change" at What Works Every episode is published in essay form at What Works and delivered in my newsletter—check it out and subscribe! ★ Support this podcast ★

You've probably heard of a scarcity mindset. Maybe you've even been accused of having one! In this short, I explore the false binary of scarcity and abundance mindsets to propose a third way: resourcefulness.Footnotes:"Thought-terminating cliché" on WikipediaAdam Tooze on The Ezra Klein ShowInformation on the US tax gap"Breaking boundaries to creatively generate value" in The Journal of Business VenturingBraiding Sweetgrass by Robin Wall KimmererThis is a significant revision of a piece originally published in 2021Essay versions of every episode are published at whatworks.fyi! ★ Support this podcast ★

We're constantly bombarded by data. And it's easy to think that with the right clues, we could answer the ultimate questions of life, the universe, and everything.But data aren't facts. They're not a secret code. Data are media—they mediate our interactions with the world around us. To make them useful and meaningful, we need a critical framework for working with data as media. That's what I've got for you today—a deep dive on how predictability, relevance, and actionability can help us see data for what they are and for what they're not.Footnotes:Anytime I talk about data and how it mediates our lives and work, I'm referencing the work of philosopher C. Thi Nguyen and his concept of value capture. I've written about his theory previously hereI also make use of Byung-Chul Han's The Crisis of Narration, specifically his critique of a 2008 Wired essay by Chris Anderson about the end of theoryGet written versions of all new episodes at whatworks.fyi—where you can also become a premium subscriber for just $7 per month and help support the work I do at What Works. (00:00) - A hypothetical (02:32) - Led astry by ubiquitous metrics (03:36) - Data aren't reality (05:37) - A critical framework for data (06:08) - What is predictable? (13:36) - What is relevant? (18:32) - What is actionable? (21:40) - Data literacy ★ Support this podcast ★

Today's episode is about tips. As in gratuity. Wait, wait, wait! Where are you going?I know, you probably don't receive tips for your work. Maybe you don't live in the US, and you're thinking, 'What is this American BS about tips?'Well, when I first heard about Trump's (and then Harris's) proposal to eliminate federal taxes of tipped income, my brain went a hundred different places: how many people would it impact, how much savings are we talking about, what will this do to the proliferation of tipped work, and how much could this accelerate re-proletarianization?! You probably weren't expecting that last one. Here's the thing: tipping is a class issue. Which means it's also a social justice issue. And it's also an issue that intersects with frustrations with the way all of us work. To find out how, you've got to trust me—and listen.Footnotes:Information on the federal tipped minimum wage'Tip baiting' Instacart drivers via CNN"The Economic Logic Behind the 'No Tax on Tips' Policy" by Jadrian WootenTipping: An American Social History of Gratuities by Kerry Segrave"'It's the Legacy of Slavery': Here's the Troubling History Behind Tipping Practices in the U.S." via Time"Tipping is a racist relic and a modern tool of economic oppression in the South" via the Economic Policy Institute"Errand Runners of Digital Platform Capitalism" by İsa Demir"Defending Hierarchy: The Conservative Impulse" by Matthew McManusThe Society of the Spectacle by Guy Debord"The problem is proletarianization, not capitalism" by Solange Manche (about Bernard Steigler)Capitalism is Dead: Is This Something Worse? by McKenzie Wark"The Practical Utopian's Guide to the Coming Collapse" by David GraeberFind essay versions of every new episode at whatworks.fyi! ★ Support this podcast ★

If a chatbot writes your novel, did you really complete NaNoWriMo?Two niche internet panics caught my eye over the last couple of weeks: a bungled AI policy by the organization that promotes National Novel Writing Month and a viral story about people hiring Strava surrogates to run for them so they can claim the kudos. And those two stories got me thinking about the ways that we delegate away the intrinsic value of other activities.So with the help of a 1935 essay by Walter Benjamin, let's unpack the cult value of novel writing, running, and social media.Footnotes:"NaNoWriMo Says Condemning AI is 'Classist and Ableist'" via 404 Media"Some Thoughts on NaNoWriMo" by Sarah GaileyChannel News Asia on the Indonesian Strava jockey trend"People are paying 'Strava mules' to do their runs for them, but why?" via Women's HealthVelljko's Strava mule confession on TikTokLeigh Stein on the internet's difficult with satire on TikTok"The Work of Art in the Age of Mechanical Reproduction" by Walter Benjamin"Unpacking the Attention Fetish" on What Works"In Defense of Inefficiency" on What Works"Why AI Isn't Going to Make Art" by Ted Chiang via The New YorkerEssay versions of every episode are posted at whatworks.fyi, where you can also become a premium subscriber and support What Works for just $7 per month. ★ Support this podcast ★

Inspired by the current vibe shift, I'm interrupting my rebroadcast of the Self-Help, LLC series with an interlude about values—personal values, business values, American values, even Christian values. And it's about what is so often misunderstood about values. Values aren't chains; they are wings. ★ Support this podcast ★

This is the 6th installment in the Self-Help, LLC series, which originally ran in October 2022. Today's episode has been revised and re-engineered!We form an impression of our voices early in life. While it might shift some as we age, those impressions tend to stick with us. For many of us, what we learn about our voices is how they don’t quite measure up to the ideal: too high, too low, too soft, too loud, too this, too that. This is especially true for women, queer people, transgender people, non-native English speakers, Black people, people of color, indigenous people, and really anyone whose voice doesn’t fit into the white, male baritone mold.So what do we do? We try to sound more like everyone else. And that can not only mess with our ability to use our physical voices, but it messes with our ability to use our metaphorical voices and confuses our sense of self.Samara Bay, a Hollywood dialect coach who’s worked on blockbusters like Wonder Woman and Guardians of the Galaxy, is on a mission to help everyone find “permission to speak.” In this episode, we dig into how the self-help imperative to “own your voice” might be more complicated than it sounds.Footnotes:Find out more about Samara BayGet Samara’s book Permission to Speak“I still have a voice” by Alice WongSamara Bay on Anna Sorokin and Elizabeth Holmes’s voicesWomen and Power by Mary BeardMore about African American Vernacular English on Pause on the PlayCollege students talk about their relationships to their Southern accents on Dolly Parton’s America“The Magic of Voice Transitioning with Nicole Gress” on Camp Wild Heart with Mackenzie Dunham“Me minus me” on This American Life (Sandy Allen’s vocal transition)“If you don’t have anything nice to say” on This American Life (complaints about female voices)More on the mid-atlantic accentAs always, find the essay version of this episode at whatworks.fyi ★ Support this podcast ★

How influencers, well, influence the way we see the world, our work, our families, and ourselves? And how does the spectacle we immerse ourselves in daily contribute to our perfectionism, anxiety, or fear? In the fifth installment of Self-Help, LLC, I talk about all that and more with Sara Petersen. This is an edited version of an episode that originally ran in October 2022.There’s an influencer for every thing these days. Camping equipment? Sure. Nutritional supplements? You bet. Miniatures? You know it. College admissions? But of course. In this episode, though, we’re going to focus on one of the original influencer niches: MOMS.The rise of the influencer ushered in a new outlet for self-help. Now, not only are there motivational books and talks, there’s a product endorsement to help you live your best life. Influencers give us, perhaps, the direct line between personal growth and consumer capitalism. I talk with the author of Momfluenced, Sara Petersen, about all of that and more.Footnotes:Subscribe to Sara Petersen’s newsletterGrab your copy of Momfluenced“Life After Lifestyle” by Toby Shorin“The Rhetoric of the Image” by Roland BarthesThe Society of the Spectacle by Guy DebordEpisode 393 with Kelly DielsEpisode 395 with Steph Barron Hall“The Influencer Industry: Constructing and Commodifying Authenticity on Social Media” by Emily Dean HundNew!Join me for an 8-week seminar called Making Sense starting in September! I'll guide you through how to use the process of sensemaking to make media that helps your audience better understand the world.If you're bored by your current content strategy, tired of coming up with new how-tos or advice posts, and want a fresh and impactful way to approach how you write, podcast, speak, or communicate in any way, this seminar is for you. You'll work week-by-week through on-demand learning, office hours, workshops, and small assignments so that by the end, you have the draft of an essay, script for a video, outline of a podcast series, or slide deck for a presentation. Learn more about Making Sense! ★ Support this podcast ★