Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya
Leading marketing executive discusses how immersive storytelling and physical activations are driving Yahoo’s brand strategy.
Wharton Marketing Matters · Wharton Podcast Network
September 18, 202532m 15s
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Show Notes
Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitalizing the brand for new generations and reinforcing its relevance across digital and physical spaces.
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