Take 5 Oil Change CMO, Doug Zarkin
CMO of Take 5 Oil Change shares how emotional storytelling and strategic brand platforms drive loyalty, even in commoditized categories.
Wharton Marketing Matters · Wharton Podcast Network
August 7, 202519m 4s
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Show Notes
Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, joins Barbara Kahn to discuss how brands can forge emotional connections with consumers by embracing human truth, strategic partnerships, and creative campaigns like "Take 5 Clive"—all while balancing modern marketing tools such as AI.
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