Steven Silverstein, CEO of Spencer Gifts & Spirit Halloween Stores
Wharton Marketing Matters · Wharton Podcast Network
October 24, 202426m 31s
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Show Notes
Wharton's Barbara Kahn & Dr. Americus Reed speak with Steven Silverstein, CEO of Spencer Gifts & Spirit Halloween Stores about their retail strategy, changing the look of their stores every year, how the benefit the area and retail space they occupy for the 3 months that the store is open, the Spirit Halloween inventory and logistics model, how they support the local communities, and more..
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