Steve Caplan, Adjunct Instructor, USC Annenberg School for Communication and Journalism
Wharton Marketing Matters · Wharton Podcast Network
November 7, 202430m 58s
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Show Notes
Wharton's Barbara Kahn and Dr. Americus Reed speak with Steve Caplan, Adjunct Instructor, USC Annenberg School for Communication and Journalism, and founder of Message, a strategic communications and marketing firm about political ad spending, impact of influencers on the election, Trump's media plan, and more.
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