Spencer Spirit Holdings CEO, Steven Silverstein
Retail leader discusses how a pop-up empire mastered the Halloween season and is now testing a bold new expansion.
Wharton Marketing Matters · Wharton Podcast Network
October 30, 202531m 30s
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Show Notes
Steven Silverstein, CEO of Spencer Spirit Holdings and head of Spirit Halloween, joins hosts Barbara Kahn and Dr. Americus Reed, II to discuss the business of seasonal retail—from scaling over 1,500 pop-up stores across North America to using AI, social media, and immersive experiences to sustain year-round engagement—and how the brand is now extending its magic into the Christmas market.
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