Samantha Baker, VP of Commerce at theSkimm
Wharton Marketing Matters · Wharton Podcast Network
December 12, 202425m 8s
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Show Notes
Wharton's Barbara Kahn and Dr. Americus Reed speak with Samantha Baker, VP of Commerce at theSkimm about the background of the newsletter, how they curate the brands for their audience, holiday shopping trends, their Good For You Awards, rebranding theSkimm's commerce business, social media strategy, and more.
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