Ryan Heuser, SVP of Experiential for Liquid Death
Wharton Marketing Matters · Wharton Podcast Network
March 19, 202520m 22s
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Show Notes
Ryan Heuser, the SVP of Experiential for Liquid Death joins Barbara Kahn and Dr. Americus Reed to talk about the origins of the company, their brand partnership with the Philadelphia Eagles, their approach to experiential marketing, and how their marketing strategy sets Liquid Death apart from other brands in the category.
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