Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change
Marketing leader discusses how economic pressure, AI adoption, and shifting consumer behavior are transforming brand strategy.
Wharton Marketing Matters · Wharton Podcast Network
November 20, 202529m 6s
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Show Notes
Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural moments, and navigate an increasingly complex industry landscape.
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