Megan Darmody, VP of Brand Marketing at UrbanStems
Wharton Marketing Matters · Wharton Podcast Network
December 5, 202422m 6s
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Show Notes
Wharton's Barbara Kahn and Dr. Americus Reed speak with Megan Darmody, VP of Brand Marketing at UrbanStems, about where they source their flowers, the experiential nature of floral gift-giving, reinventing the floral industry, how florals play a role in the social media posts of younger consumers, and more.
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