Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University
Wharton Marketing Matters · Wharton Podcast Network
January 16, 202528m 47s
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Show Notes
Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Barbara Kahn and Dr. Americus Reed about Walmart's "Birkin" bag, and brand dupes & counterfeits.
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