L’Oréal's Chief Creative Officer for U.S. Brands, Adam Kornblum
Leading marketing executive discusses how imaginative storytelling and entrepreneurial culture are transforming one of the world’s biggest beauty brands.
Wharton Marketing Matters · Wharton Podcast Network
October 9, 202530m 34s
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Show Notes
Adam Kornblum, Chief Creative Officer for U.S. Brands at L’Oréal, joins Barbara Kahn & Dr. Americus Reed, II to share how he drives disruptive creativity across 17 brands, from the viral CeraVe Super Bowl campaign to the global youth innovation competition Brandstorm, illustrating how storytelling, experimentation, and an entrepreneurial mindset fuel innovation at L’Oréal.
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