Liz Dee, Co-President of Smarties Candy Company
Wharton Marketing Matters · Wharton Podcast Network
October 10, 202421m 51s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Wharton's Barbara Kahn and Dr. Americus Reed speak with Liz Dee, Co-President of Smarties Candy Company about her family background in the candy industry, how Smarties sets itself apart from other brands, brand extension to other candies, Smarties Halloween campaign, and more.
Hosted on Acast. See acast.com/privacy for more information.