Keith Sheldon from Seminole Gaming and Hard Rock International
Wharton Marketing Matters · Wharton Podcast Network
May 9, 202417m 19s
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Show Notes
Wharton's Barbara Kahn and Dr. Americus Reed speak with Keith Sheldon, the President of Entertainment & Brand Management for Seminole Gaming and Hard Rock International, about Hard Rock International's new "Unity by Hard Rock" Loyalty Program and the star-studded ad campaign.
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