Kathleen Braine, CMO, Head of Marketing at 818 Spirits
Wharton Marketing Matters · Wharton Podcast Network
June 6, 202424m 31s
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Show Notes
Wharton's Barbara Kahn and Dr. Americus Reed speak with Kathleen Braine, CMO, Head of Marketing at 818 Spirits (owned by Kendall Jenner) about her background, the surge in tequila popularity during the pandemic, Kendall Jenner's involvement and interest in creating the brand, brand collaborations, and more.
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