Jeanine Poggi, Editor in Chief at Ad Age
Wharton Marketing Matters · Wharton Podcast Network
February 8, 202427m 3s
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Show Notes
Wharton's Barbara Kahn and Dr. Americus Reed speak with Jeanine Poggi, Editor in Chief at Ad Age about Super Bowl ad trends, what goes into their ad ratings, the changes in Super Bowl commercial categories, the impact of Taylor Swift, branding around the Super Bowl and more.
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