James Zahn, Editor-in-Chief of The Toy Book
Wharton Marketing Matters · Wharton Podcast Network
November 16, 202316m 47s
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Show Notes
Wharton's Barbara Kahn and Dr. Americus Reed speak with James Zahn, AKA The Rock Father, Editor-in-Chief of The Toy Book about the top toy trends for the 2023 holiday shopping season.
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