James Wade, Senior Director of Marketing for Doritos
Wharton Marketing Matters · Wharton Podcast Network
September 26, 202426m 23s
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Show Notes
Wharton's Dr. Americus Reed speaks with James Wade, Senior Director of Marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the Crash The Super Bowl ad campaign, how changing packaging can impact the consumer, and more.
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