Inside Sprite, McDonald's, and Dude Wipes: Branding That Sticks
Senior Reporter at Marketing Dive explores how top brands are using cultural insights and celebrity strategy to stand out in a shifting marketing landscape.
Wharton Marketing Matters · Wharton Podcast Network
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Show Notes
Chris Kelly, Senior Reporter at Marketing Dive, joins Barbara Kahn and Americus Reed to share behind-the-scenes insights into recent brand campaigns—from Sprite’s culturally nuanced partnership with Jalen Hurts to McDonald’s targeted approach in the Chicken Wars, and the unexpected rise of Dude Wipes—highlighting how companies craft relevance through identity, humor, and deep consumer understanding.
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