
Ibrahim Khan, Global Vice President Marketing at The Coca-Cola Company
Wharton Marketing Matters · Wharton Podcast Network
August 15, 202425m 28s
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Show Notes
Wharton's Barbara Kahn and Annie Wilson speak with Ibrahim Khan, Global Vice President Marketing at The Coca-Cola Company about the competition in the soft drink category, the latest Fanta ad campaign, bringing back the Fanta jingle, Fanta's positioning in the marketplace and more.
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