Highlights: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events | DoorDash's Vice President of Ads
Immersive storytelling in Yahoo’s brand strategy | Innovation in advertising at DoorDash
Wharton Marketing Matters · Wharton Podcast Network
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Show Notes
Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to discuss how Yahoo uses data, creativity, and nostalgia to craft immersive campaigns that connect with new generations. Plus, Toby Espinosa, Vice President of Ads at DoorDash, talks with Dr. Americus Reed, II about scaling the company from startup to global marketplace and the future of retail media innovation.
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