Highlights: Adidas Originals | Amgen
Two business leaders discuss how brand heritage and advanced technology are reshaping consumer engagement and industry innovation.
Wharton Marketing Matters · Wharton Podcast Network
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, and Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, share insights on how iconic brand storytelling and rapidly evolving AI capabilities intersect to drive authenticity, collaboration, and transformative innovation across industries.
Hosted on Acast. See acast.com/privacy for more information.