David Picioski, Wilson Sporting Goods Co.
Wharton Marketing Matters · Wharton Podcast Network
June 6, 202428m 33s
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Show Notes
Wharton's Barbara Kahn and Dr. Americus Reed speak with David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co. about their partnership with the NBA family of leagues, player partnerships and relationships, the brand ambassadorship with Caitlin Clark, how Wilson is implementing tech innovation into their ball products, and more.
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