Branding & Gen Z with Zora Fabiana Reed
Wharton Marketing Matters · Wharton Podcast Network
March 14, 202427m 55s
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Show Notes
Wharton's Barbara Kahn and Dr. Americus Reed speak with Americus' daughter, Zora Fabiana Reed, about branding to Gen Z, brand identity, brand positioning, new brands vs established brands, and more.
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