
Asa Hiken, Technology Reporter for Ad Age
Wharton Marketing Matters · Wharton Podcast Network
March 19, 202521m 25s
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Show Notes
Asa Hiken, Technology Reporter for Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about Walmart's immersive commerce initiative, the use of gaming in immersive commerce, digital consumer engagement, and the partnership between WPP and Stability AI.
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