Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships
Global marketing leader discusses the strategy behind a legendary sneaker’s new campaign.
Wharton Marketing Matters · Wharton Podcast Network
October 2, 202526m 11s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, joins Barbara Kahn and Dr. Americus Reed, II to share how the brand’s Superstar campaign celebrates the shoe’s evolution from sport innovation to cultural icon, while highlighting Adidas’ focus on authenticity, collaboration, and global brand storytelling.
Hosted on Acast. See acast.com/privacy for more information.