Alyson Griffin, State Farm's Head of Marketing
Wharton Marketing Matters · Wharton Podcast Network
February 15, 202425m 19s
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Show Notes
Wharton's Barbara Kahn and Dr. Americus Reed speak with Alyson Griffin, State Farm's Head of Marketing, about their top-ranked Super Bowl ad, celebrity partnerships, working with Jimmy Kimmel, and strategic ad placement.
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