Creating a movement with Nick Hudson
Communities need a common goal to work towards. And even with that goal in place, how can we galvanise people together to help them achieve it?
We Not Me · Nick Hudson, Dan Hammond, Pia Lee
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Show Notes
Communities need a common goal to work towards. And even with that goal in place, how can we galvanise people together to help them achieve it? These are some of the questions this week’s guest, Nick Hudson has had to face while building the phenomenally successful Push-up Challenge.
After challenging some friends to workout regularly, former engineer Nick setup a simple app and website that would expand from a few hundred to over 150,000 participants across Australia. Together they’ve tracked their push-ups, kept in regular contact with each-other, and raised upwards of $26 million for mental health charities.
Takeaways from Pia and Dan
- Enrolment is the key focus for building a community.
- Nick added meaning to a personal challenge by weaving in mental health statistics.
- Starting from experiments – rather than a big hairy audacious goal – allowed Nick to follow the flow of what was working.
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