Season 2 · Episode 25
S2 Ep25: Business Bite - Learn why people will pay more
April 27, 20220m 58s
Audio is streamed directly from the publisher (audioboom.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
An extract from 'Good Girls do Sell'
CHAPTER 2 - Confidence is the Key
Me, Myself, & I
Today's Consumer Is Focused on 'Me, Myself, and I'.
The only thing your customer is thinking is, "What's in it for me?" The one thing your customer cares about is, "Will this work for me?" And just because you are partial to a particular method, product, design, or style, etc does not mean the market will share your sensibilities.
You're probably familiar with a very famous quote from Henry Ford about his early cars, "They can have it in any colour they like as long as it's black”.
A positive and memorable customer-focused experience will set you apart from the competition. In many cases creating a great experience will enable you to charge premium prices, because it adds unquantifiable value to your service or product. If customers feel they are getting more, they'll be more willing to pay more.
https://www.linkedin.com/in/janeenvospersalesprofessionalpresentingconfidencecoach/
https://www.facebook.com/speechperfect/
https://www.instagram.com/speechperfect/
https://twitter.com/VosperJaneen
CHAPTER 2 - Confidence is the Key
Me, Myself, & I
Today's Consumer Is Focused on 'Me, Myself, and I'.
The only thing your customer is thinking is, "What's in it for me?" The one thing your customer cares about is, "Will this work for me?" And just because you are partial to a particular method, product, design, or style, etc does not mean the market will share your sensibilities.
You're probably familiar with a very famous quote from Henry Ford about his early cars, "They can have it in any colour they like as long as it's black”.
A positive and memorable customer-focused experience will set you apart from the competition. In many cases creating a great experience will enable you to charge premium prices, because it adds unquantifiable value to your service or product. If customers feel they are getting more, they'll be more willing to pay more.
https://www.linkedin.com/in/janeenvospersalesprofessionalpresentingconfidencecoach/
https://www.facebook.com/speechperfect/
https://www.instagram.com/speechperfect/
https://twitter.com/VosperJaneen