Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Pedro Matriciano, Director of Growth at Bookclub, delves into the reason SEO will never die. In this episode, Pedro discusses the future of search optimization in an AI-driven world, highlighting the importance of understanding the audience through search. He also discusses SEO strategies for startups, emphasizing the importance of focusing on the big picture and keeping things simple. Despite some claims that SEO is dead, Pedro insists that it will continue to be a crucial channel for businesses to reach their target audience.  Show NotesConnect With: Pedro Matriciano: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rand Fishkin, the co-founder of SparkToro, discusses the intricacies of how enterprise marketers can leverage media and influencer insights to better target their audience. At SparkToro, they specialize in uncovering key influencers and platforms that can amplify marketing efforts significantly. Rand shares strategies for identifying and engaging with the voices that matter most to your market.  Show NotesConnect With: Rand Fishkin: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rand Fishkin, CEO of SparkToro, discusses the evolving dynamics of SEO and its strategic implications for marketers. At SparkToro, they specialize in identifying key influencers and media that impact diverse audiences, providing crucial insights for enterprise marketing strategies. Today, Rand explores how shifts in SEO practices can significantly alter marketing approaches and the importance of staying ahead in a rapidly changing digital landscape. His insights are grounded in deep industry knowledge and a commitment to leveraging data for effective marketing outcomes. Show NotesConnect With: Rand Fishkin: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emma Valentiner, from Threecolts, discusses effective "your money or your life" SEO. In this episode. Emma shares her perspectives on impact of AI on SEO strategies for YMYL pages, Google's scrutiny on YMYL websites during major events, ethical considerations in using AI for YMYL SEO, and lessons from recent data leaks on Google's YMYL oversight. Show NotesConnect With: Emma Valentiner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emma Valentiner, from Threecolts, discusses best practices for leveraging AI in SEO. In this episode, emma shares her perspectives on Integrating SEO best practices into the content creation process, key SEO factors for content teams to consider, optimizing website structure for improved visibility and user experience, and creating content that targets high-volume keywords. Show NotesConnect With: Emma Valentiner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

William Sigsworth, SEO Manager at Pipedrive, discusses managing SEO across multiple language markets. In this episode, William shares his perspectives on defining SEO cannibalization and its significance for SEO operators, common causes and identification of SEO cannibalization within websites, strategies to prevent content duplication and its role in SEO cannibalization, impact of conflicting internal linking structures on SEO performance, and conducting a comprehensive audit for keyword overlap in SEO. Show NotesConnect With: William Sigsworth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

William Sigsworth, the Head of SEO Content at Pipedrive, discusses the five C’s of SEO cannibalization.In this episode, William shares his perspectives on definition and importance of SEO cannibalization in digital marketing, common causes of SEO cannibalization within a website, strategies to identify and mitigate SEO cannibalization issues, role of content duplication in exacerbating SEO cannibalization, impact of internal linking structures on SEO cannibalization, and conducting keyword audits to resolve keyword cannibalization. Show NotesConnect With: William Sigsworth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T, and the impact on Google Search. With the emergence of generative AI and the shrinking organic spots on the SERP, SEO has never been more crucial for businesses than now. However, it also presents a challenging and competitive landscape where businesses must continuously evolve their SEO strategies to secure top positions. Today, Anthony discusses SEO's importance now vs. the past.  Show NotesConnect With: Anthony May: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T and the impact on Google Search. AI-generated content has undoubtedly changed the landscape of SEO, impacting content creation, user experience, and search engine rankings. As AI becomes more prevalent, the importance of E-E-A-T and the percentage of AI content in a page's overall content mix will play crucial roles in determining search visibility and rankings. Today, Anthony discusses AI and E-E-A-T.   Show NotesConnect With: Anthony May: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anthony Machi, a seasoned expert at RVO Health, discusses the significant impact of SGE on search strategies and the importance of future-proofing in the health sector. He delves into how adapting to SGE changes can enhance visibility and effectiveness in digital health platforms. Anthony also shares insights on leveraging these methodologies to stay ahead in a rapidly evolving industry. Show NotesConnect With: Anthony Machi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anthony Machi, Senior Content Strategist at RVO Health (healthline.com), discusses navigating content strategies and effectively answering user intent. In this episode, Anthony shares his perspectives on Strategies for optimizing content for carousels and citations, addressing the challenges of data acquisition for SEO analysis, the evolving role of click necessity in user interactions, tailoring content strategies to maximize audience engagement and future-proofing SEO strategies against ongoing algorithm changes. Show NotesConnect With: Anthony Machi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gabrio Linari, Director and Owner of ROCK SEO, discusses the implications of Google leaks on SEO strategies. In this episode, Gabrio shares his perspectives on exploring the impact of Google leaks on SEO strategies, strategies for adapting SEO practices in light of new information, and balancing client demands with realistic SEO capabilities. Show NotesConnect With: Gabrio Linari: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gabrio Linari, Growth Director and SEO at Rock SEO discusses Google versus SEO community. In this episode, Gabrio shares his perspectives on transitioning from agency to client-side SEO roles, effective stakeholder management in SEO projects, the role of metrics in evaluating SEO success, and strategies for saying "no" in SEO consulting. Show NotesConnect With: Gabrio Linari: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joseph Servia, SEO and SEM Digital Marketing Manager at CBRE, talks about the importance of tech alignment with SEO. Tech alignment is crucial for successful SEO initiatives as it ensures smooth implementation and minimizes resistance from developers. Moreover, at the enterprise level, many aspects of SEO rely on collaboration with tech teams to carry out the necessary changes effectively. Today, Joseph discusses why tech alignment is a key driver of SEO success. Show NotesConnect With: Joseph Servia: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dimitris Drakatos, Head of SEO and ASO at Paired, discusses building SEO success from scratch. In this episode, Dimitris shares some first stops for an SEO that's either just joining the organization or they're getting ready to launch a site for the first time as well as strategies for people who are tempted to go down the rabbit hole of buying backlinks. Show NotesConnect With: Dimitris Drakatos: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dimitris Drakatos, from Paired, discusses the impact of publishing velocity on SEO. He emphasizes the importance of updating content with substantial changes to encourage re-indexing by search engines. By integrating new research and data into existing content, Dimitris explains how this can significantly enhance a page's SEO performance. Today, he shares insights on how frequent and meaningful updates can lead to better search engine rankings. Show NotesConnect With: Dimitris Drakatos: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Google leak has significant implications for SEO. Erfan Azimi emphasizes the importance of making site-level changes to improve user engagement and content quality. He also explores the potential of leaked Google data for SEO, cautioning against making assumptions based solely on API names and highlighting the creative potential of using leaked data in innovative ways. Show NotesConnect With: Erfan Azimi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erfan Azimi, the CEO of EA Eagle LLC, discusses how the Google Leak started. In this episode, Erfan discusses the recent Google leak and its potential consequences, sharing his experience analyzing a leaked Google document. He emphasizes the importance of transparency and ethical considerations in SEO, and discusses the latest developments in SEO strategies and user intent optimization. Show NotesConnect With: Erfan Azimi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kathy Brown, SEO Consultant at Previsible.io, delves into the latest updates and strategies in Google Search to help enterprise businesses enhance their organic search traffic. In this episode, Kathy shares her perspectives on impact of framework choices on INP and user experience, strategies for improving SEO in modern web architectures, and Challenges with current SEO tools and metrics. Show NotesConnect With: Kathy Alice Brown: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Luis Rodriguez, SEO Specialist at Comparethemarket, discusses strategies for building a successful international SEO career. In this episode, Luis Rodriguez discusses the challenges and opportunities of succeeding in SEO in a globalized world. He emphasizes the importance of cultural understanding and adaptability, as well as networking and building relationships. He goes further to discuss the importance of adapting to cultural differences in SEO and marketing while working with clients from diverse backgrounds, highlighting the need to understand local cultures and business practices to create effective marketing strategies.  Show NotesConnect With: Luis Rodriguez: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Luis Rodriguez, Experiences Building AI for SEO at Comparethemarket, discusses the integration and impact of artificial intelligence in enhancing search engine optimization for large enterprises. In this episode, Luis discusses the application of AI in SEO for large enterprises, with a focus on scalability and a strategic approach. He also highlights the benefits of AI-powered SEO analysis, such as automating data analysis and identifying spikes, while also raising cautions about the limitations of AI, including the need for human experience and expertise. Going further, he talks about understanding the legal perspective and having a multidisciplinary team with diverse skill sets was emphasized, and the potential of AI in analyzing large sets of data and correlating data to identify trends. Show NotesConnect With: Luis Rodriguez: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stacey Clermont, Managing Director at GALE, discusses strategies for managing your team to enhance SEO outcomes. In this episode, Stacey shares her opinion on managing SEO teams and creating a diverse team with different perspectives, evaluating and nurturing SEO team members' soft skills, leadership, micromanaging, and innovation in marketing teams, and SEO team management, quality control, and leadership. Show NotesConnect With: Stacey Clermont: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stacey Clermont, SEO Specialist at GALE, discusses upcoming SEO innovations and their potential impact on digital marketing strategies. In this episode, Stacey shares her opinion on emerging technologies impacting SEO and organic growth strategies, preparing for changes in search engine algorithms and updates, key trends in user behavior for SEO strategy planning, and best practices for mobile-first indexing and optimization.  Show NotesConnect With: Stacey Clermont: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dipa Gandhi, from 99 Calls, discusses the benefits and strategies of Leveraging Local Service Ads (LSA) for service-oriented businesses. In this episode, Dipa shares her perspectives on how service area businesses can track LSA campaign performance, differences between Google Ads and Local Service Ads for service businesses, optimizing Local Service Ads for mobile and voice search, and building customer trust and verification through Local Service Ads. Show NotesConnect With: Dipa Gandhi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dipa Gandhi, from 99 Calls, discusses leveraging Google Business Profile (GBP) for service area businesses. In this episode, Dipa shares her perspectives on what it takes to run daily podcast shows, communicating your value as a podcast guest, and operational management required for daly podcast shows.  Show NotesConnect With: Dipa Gandhi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Travis Biechele, from Common Thread, discusses strategies for carving out meaningful SERP real estate. In this episode, Travis shares his perspectives on what the SERP landscape looks like and how it has evolved, the balance between paid and organic SEO, and how to begin an SEO journey as well as how to evaluate SERP. Show NotesConnect With: Travis Biechele: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Travis Biechele, from Common Thread, discusses how website builders can negatively impact SEO efforts. In this episode, Travis shares his perspectives on how a development of a website plays into SEO and the role of SEO, some signals to avoid choosing the wrong theme or getting engaged with the wrong template, and some of the best ways to avoid possible risk to SEO Show NotesConnect With: Travis Biechele: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kathy Brown, SEO Consultant at Previsible.io, discusses strategic schema techniques to enhance search visibility for enterprise businesses. In this episode, Kathy breaks down the concept of strategic schema in SEO. She also shares her perspectives on when schema may not be worth the investment, as well as common mistakes in schema investments and how to avoid them. Show NotesConnect With: Kathy Alice Brown: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Head of SEO at Ramp, Shaun Hinklein, discusses strategies for creating solid SEO content ideas.Content has been a focal point on how search has been evolving. In this episode, Shaun shares his perspectives on content ideas in the SEO space, recommendations on how to identify quality content. Show NotesConnect With: Shaun Hinklein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Head of SEO at Ramp, Shaun Hinklein, discusses making the most of programmatic SEO. In this episode, Shaun shares his perspectives on: foundational elements that lead to SEO initiatives, guardrails for SEOs, and how to ensure that pages are linked within the site.  Show NotesConnect With: Shaun Hinklein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Strategist at Conductor, Zack Kadish, discusses structuring your SEO team for scalable success. In this episode, Zack shares his perspectives on roles that overlap with SEO, considerations when building an SEO team, and recommendations on hiring SEO team members.  Show NotesConnect With: Zack Kadish: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Strategist at Conductor, Zack Kadish, discusses strategies for breaking down internal silos to secure SEO buy-in across departments. In this episode, Zack highlights what silos typically create additional challenges for SEOs. He also goes on to share: tips for SEOs on breaking down silos; how to alter communication between marketing, content, and engineering teams; tips for those having C-suite conversations about SEO; tips for forecast building; and how to manage expectations and speak to AI overviews.  Show NotesConnect With: Zack Kadish: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Fowler, from Stacker Media Inc., discusses the use of earned/organic news content syndication as a growth strategy. In this episode, Kevin discusses the potential of earned organic news content syndication as a growth strategy for businesses, with a focus on quality metrics and data-driven decision making. He also delves into the challenges and opportunities of the upcoming election year in the news landscape, emphasizing the importance of producing high-quality data journalism and expanding strategies beyond traditional blog placements. Show NotesConnect With: Kevin Fowler: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads is a powerful advertising platform that can yield impressive returns on ad spend when used strategically. Furthermore, with features like Performance Max, Google is making it much easier for digital marketers to streamline their campaigns and advertise across multiple platforms seamlessly. Today, Brenton dives into a technical breakdown of how to generate the greatest return on ad spend from Google Ads. Show NotesConnect With: Brenton Thomas: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are two powerful advertising platforms, each with its strengths and ideal use cases. By understanding the unique advantages of each platform, you can choose the one that best aligns with your business goals and maximize your advertising efforts. Today, Brenton discusses Google Ads versus Facebook ads and which channel is right for your business. Show NotesConnect With: Brenton Thomas: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: what kind of information should a product person or engineering person know about SEO in order for them to be an effective partner in this effort to scale SEO traffic, how to create momentum around SEO work, and strategies to educate partners about SEO.  Show NotesConnect With: Roxana Stingu: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: strategies outside the pragmatic strategy to help grow and scale SEO, whether images are a hindrance or benefit to SEO efforts, what criteria marketers should use in thinking of images from an user perspective, and how to navigate measurement and performance. Show NotesConnect With: Roxana Stingu: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Charles Taylor, an expert from Fox Corporation, delves into the complexities of website migrations with a focus on preserving SEO integrity. He shares invaluable insights on how to transition digital assets without losing search engine rankings, emphasizing strategic planning and execution. Taylor's expertise offers a roadmap for businesses aiming to enhance their online presence while maintaining their SEO foothold. Today, he discusses the critical steps and considerations necessary for a successful SEO-friendly migration. Show NotesConnect With: Charles Taylor: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Charles Taylor, Director of SEO at Fox Corporation, delves into the intricacies of managing search engine optimization at a major media company. He shares insights on aligning SEO strategies with business objectives to drive measurable results. Charles emphasizes the importance of staying ahead in a rapidly evolving digital landscape and how leveraging advanced SEO techniques can significantly enhance online visibility. His expertise offers valuable lessons on effectively navigating the complexities of SEO in a competitive industry. Show NotesConnect With: Charles Taylor: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of running SEO tests. Exploring the significance of these tests, Gus explains how they are essential for understanding and enhancing search engine visibility, which is crucial for the world's number one job site. He delves into methodologies for setting up effective SEO experiments that can lead to actionable insights, helping to connect more job seekers with opportunities. Today, Gus talks about leveraging SEO testing to improve site performance and user experience. Show NotesConnect With: Gus Pelogia: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of building an SEO hypothesis to validate your ideas. By breaking down large projects into smaller, manageable tasks, Gus highlights how this approach can significantly enhance the efficiency and effectiveness of SEO strategies. He emphasizes the importance of internal pitches for big SEO projects, providing insights that are crucial for professionals looking to advance their SEO initiatives Show NotesConnect With: Gus Pelogia: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO at Previsible, Jordan Koene, shares his perspectives on the Google search data leak. In this episode, Jordan shares some details on the leaked 2,500 documents that allegedly contain Google search data strategies and shares insights into how this defines SEO practices going forward.Connect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nathan Ellering, the Head of Content and SEO at Sinch | SimpleTexting, delves into the nuances of competitive SEO content qualities. He explores how companies can analyze competitors' content to identify gaps and opportunities, enhancing their own content's effectiveness. Nathan also discusses the importance of user experience in creating engaging and informative content that stands out in the competitive SEO landscape. Today, he shares insights on leveraging these strategies to improve a website's topical authority and search engine rankings.Connect With: Nathan Ellering: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nathan Ellering, Head of Marketing at Sinch | SimpleTexting, discusses the intricacies of building effective SEO topical authority. He explains the importance of covering a topic comprehensively to establish authority and the strategic use of interlinking to enhance SEO performance. Ellering emphasizes that a well-structured content ecosystem can significantly boost the visibility of a product page, making it the go-to resource in its niche. Today, Nathan shares insights on leveraging content to support business goals effectively.Connect With: Nathan Ellering: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube is the second largest search engine behind Google and offers immense potential for driving organic traffic, engaging with audiences, and enhancing overall SEO efforts. Today, Gabrielle discusses why YouTube needs to be part of your SEO strategy. Show NotesConnect With: Gabrielle Florance: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores strategies for content creation that maximize your online visibility. Content plays a multifaceted role in the success of eCommerce sites, impacting everything from search engine visibility to customer trust and loyalty. A well-developed content strategy is crucial for achieving continuous growth and staying competitive in the ever-evolving online marketplace. Today, Gabrielle discusses the importance of building content for eCommerce sites. Show NotesConnect With: Gabrielle Florance: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management in SEO involves knowing when and how to say no to certain requests or projects. While it may be tempting to take on as many clients as possible to maximize revenue, it's essential to strike a balance and prioritize quality over quantity. Today, Gabrio discusses how to say “no” in SEO. Show NotesConnect With:  Gabrio Linari: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management and setting clear expectations are essential for successful SEO initiatives. By fostering open communication, understanding stakeholder needs, and providing clear insights into the process, SEOs can build trust and demonstrate the value of their efforts to all involved parties. Today, Gabrio discusses stakeholder management and setting expectations in SEO. Show NotesConnect With:  Gabrio Linari: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Director at Future, Simon Glanville, discusses the importance of controlling what you allow to be indexed. Indexing is a super important area that many SEOs struggle with. In this episode, Simon shares his perspectives on controlling website indexing, highlighting the significant issues with large websites, at what size to consider a cawl budget, clues to identify pages that should not be indexed, and so much more.Connect With: Simon Glanville: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Director at Future, Simon Glanville, discusses the international SEO approach for same-language markets. In this episode, Simon shares his perspectives on SEO rankings, highlighting strategies on differentiation with same language versus different language markets, common mistakes with SEOs, differences of URLs, and approach for different languages.  Connect With: Simon Glanville: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.