Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Lily Ray, SEO Director at Amsive, discusses the intricacies of Google Discover and how brands can leverage it to enhance their visibility. She explains the importance of high-quality, engaging content and the role of user interaction signals in influencing visibility on this platform. With her expertise, Lily provides actionable insights for businesses aiming to improve their performance on Google Discover. Show NotesConnect With:  Lily Ray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of SEO Strategy & Research at Amsive, Lily Ray, discusses the future of search with big changes on the horizon. On this episode, Lily shares her perspectives on: multi-channel, multi-modal SEO strategies for future growth, the diminishing returns of traditional SEO content scaling, introduction to Google Discover and its significance, strategies for optimizing content for Google Discover, and the impact of AI and machine learning on SEO. Show NotesConnect With:  Lily Ray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cindy Krum, CEO of Mobile Moxie, discusses the evolving landscape of Google's crawling and indexing processes. She highlights the shift from separate mobile domains to responsive design and AMP, emphasizing the importance of clean URL structures and efficient rendering. Krum theorizes that Google uses Chrome data for rendering and indexing, which impacts SEO strategies. She advises SEOs to diversify traffic sources and use secondary analytics platforms to reduce reliance on Google. Krum also notes the potential for Google to use personalized data from Chrome for ranking, complicating the SEO landscape further. Show NotesConnect With: Cindy Krum: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gabrio Linari and Cien Salon discuss the importance of conversation-led marketing, emphasizing the shift from traditional SEO to AI-driven strategies. They highlight the benefits of integrating AI tools like ChatGPT and Claude for personalized user experiences. Gabrio shares his "aha moment" when he realized the potential of AI in enhancing product discovery and user engagement. They introduce "Rocky Four," a new product combining traditional SEO with AI marketing. Cien explains how AI can provide more contextual and user-specific recommendations, contrasting it with the keyword-focused approach of Google. They stress the need for businesses to adapt, collect data, and leverage AI to stay relevant and competitive.Connect With: Gabrio Linari: Website // LinkedInCien Salon: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vincenzo Musumeci, a key figure at Vodafone Spain, discusses the strategic use of SEO data to drive business insights within large corporations. He explores how analyzing search engine trends and data can reveal critical information about market demands and customer preferences. By leveraging SEO insights, Vincenzo illustrates how companies can make informed decisions to enhance their market position.  Show NotesConnect With:  Vincenzo Musumeci: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vincenzo Musumeci, from Vodafone Spain, discusses the evolution from SEO to findability within the company. He explores how enhancing online visibility goes beyond traditional search engine optimization, focusing on comprehensive strategies that encompass the entire digital presence. Vincenzo shares insights on integrating various digital marketing tools to improve user engagement and drive traffic. Show NotesConnect With:  Vincenzo Musumeci: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The panel discussed the evolving landscape of SEO, emphasizing the impact of AI on search engines and the industry. Mike King argued that Google's dominance is unlikely to be challenged unless the government intervenes, citing their vast data and technological advantages. Jordan Koene countered, predicting a competitive shift with AI tools like OpenAI eroding Google's market share. Martha van Berkel highlighted the importance of knowledge graphs and data architecture. The discussion also covered the need for SEOs to adapt by focusing on strategic thinking, understanding business objectives, and leveraging new AI tools. The panel agreed on the necessity of continuous learning and curiosity to stay relevant in the evolving SEO landscape. Show NotesConnect With: Martha van Berkel : Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Greg Gifford, COO at Search Lab, discusses the importance of Google Business Profile (GBP) optimization for local SEO. He explains that local SEO involves relevance, prominence, and proximity, unlike traditional SEO which focuses solely on relevance and prominence. Gifford emphasizes the significance of filling out all GBP fields accurately, especially the primary category and hours of operation. He advises against using unrelated categories and highlights the impact of reviews, noting that businesses should actively ask for positive reviews. Gifford also addresses the challenges of managing multiple locations and the importance of staying compliant with Google's policies and FTC regulations to avoid suspensions. Show NotesConnect With: Greg Gifford: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Greg Gifford, the expert from SearchLab, discusses executing successful local SEO through effective link-building strategies. He emphasizes the importance of building genuine local connections to enhance visibility and credibility online. By leveraging local partnerships and community engagement, businesses can significantly improve their search engine rankings. Today, Greg shares insights on how to identify and utilize local opportunities for link-building that can lead to lasting SEO success. Show NotesConnect With: Greg Gifford: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspective of a Fortune 500 SEO. Amid tech sector layoffs and budget cuts, people are exploring cost-effective ways to drive traffic to their pages. Consequently, many companies will be looking to SEO and this will inevitably lead to a surge in requests. Today, Jason discusses recession SEO, managing layoffs, and budget cuts. Show NotesConnect With: Jason Reid: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspective of a Fortune 500 SEO. Enterprise SEO presents a set of unique challenges stemming from its scale and complexity. One major challenge is the often inadequate staffing for SEO within large organizations. Today, Jason discusses the unique challenges of being a Fortune 500 SEO. Show NotesConnect With: Jason Reid: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ryan Jones, the expert behind SEOTesting, discusses strategies for succeeding against large companies with smaller budgets. He emphasizes the importance of leveraging unique strengths and smart SEO tactics to compete effectively. Ryan shares insights on how small businesses can maximize their resources to gain a competitive edge. Show NotesConnect With: Ryan Jones: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ryan Jones, the expert behind SEOTesting, discusses the nuances of SEO testing and optimization. He emphasizes the importance of small businesses using smart, strategic SEO practices to compete against larger companies with more substantial budgets. By leveraging unique insights and efficient tools available at SEOTesting.com, Ryan illustrates how businesses can enhance their online presence effectively. Today, Ryan shares valuable tips on maximizing SEO efforts without breaking the bank. Show NotesConnect With: Ryan Jones: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eitan Koter, from Vimmi, discusses the increased importance of video marketing in today's economic landscape. As businesses seek innovative ways to engage customers and stand out in a crowded market, video marketing emerges as a crucial strategy. Eitan explores how leveraging video can enhance brand visibility and drive consumer engagement.Show NotesConnect With: Eitan Koter: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Co-Founder and CEO at Vimmi, Eitan Koter, discusses how shoppable videos increase online sales and boost conversion rates. In this episode, Eitan shares his perspectives on: differences between shoppable videos and traditional product videos, impact of video deployment on product pages for online sales, experimentation and customization in video marketing strategies, and gathering insights and analytics to refine video marketing tactics. Show NotesConnect With:  Eitan Koter: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. Vivent's unique content approach places data at the forefront, letting it lead the storytelling process. This method distinguishes it from traditional content strategies that often incorporate data as a secondary element. Today, Shae discusses data's role in your content strategy. Show NotesConnect With: Shae Bourdeaux: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. If Google is unable to crawl the pages of your website, you won’t be able to drive the traffic and conversions you seek. So, while metrics like keyword rankings, traffic, and revenue are crucial, crawling, rendering, and indexing are crucial components to optimize first as they influence everything down the funnel. Today, Shae discusses determining which metrics to track Show NotesConnect With: Shae Bourdeaux: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. The days of relying solely on keyword-stuffed content to achieve high rankings are long gone. Now, it's crucial to strike a balance between content optimization and a user-friendly experience by diversifying the elements that enhance the overall user experience. Today, Shae discusses UX and SEO’s impact on optimization strategy. Show NotesConnect With: Shae Bourdeaux: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily Wassell, SEO Manager at tmwi, discusses the essential skills required to excel as an SEO leader. She emphasizes the importance of both technical proficiency and strategic foresight in navigating the complex landscape of search engine optimization. By integrating these skills, Emily highlights how professionals can drive meaningful impact in their organizations. Today, she shares insights on leveraging analytics and understanding algorithm updates to stay ahead in the SEO game Show NotesConnect With: Emily Wassell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Specialist at tmwi, Emily Wassell, discusses how to be more strategic with your SEO. In this episode, Emily shares her perspectives on: common traps for SEOs when planning long-term strategies, importance of speaking the language of business leaders, challenges of business forecasting in SEO, and building business cases that align with company goals. Show NotesConnect With: Emily Wassell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO at Originailty.ai, Jonathan Gillham, revisits Google's view of AI content. In this episode, Jonathan shares his perspectives on: exploring the impact of AI on SEO and content marketing and the role of detection technology in understanding AI's authenticity. Show NotesConnect With: Jonathan Gillham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO at Originality.ai, Jonathan Gillham, discusses the importance of ethics and safety in content AI. In this episode, Jonathan shares his perspectives on: impact of AI on content originality and SEO practices, challenges in detecting AI-generated content in SEO, the role of AI in enhancing content marketing strategies, and future trends in AI technology for web publishing.https://originality.ai/ai-content-in-google-search-resultshttps://originality.ai/can-google-detect-penalize-ai-contentConnect With: Jonathan Gillham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Barry Schwartz, CEO at RustyBrick and Executive Editor at Search Engine Land, discusses the impact and strategies surrounding Google algorithm and core updates. In this episode, Barry shares his perspectives on: impact of Google core updates on organic search strategies, role of user experience in search result rankings, strategies to maintain visibility of featured and rich snippets, importance of E-A-T in content ranking post-update, recovery tactics for significant drops in SEO rankings. Show NotesConnect With: Barry Schwartz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

News Editor & President of Web Development at Search Engine Land & RustyBrick, Barry Schwartz, discusses the latest and greatest in tech. In this episode, Barry shares his perspectives on: impact of Google's latest update on organic search strategies, emerging trends in search for Organic Growth Marketing executives, best practices for aligning content with current search algorithms, key metrics to track the effectiveness of organic growth strategies, and the growing importance of voice search in the search landscape. Show NotesConnect With: Barry Schwartz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Director of Content Marketing & Production at PBS (Public Broadcasting Service), Anaïs Cayo, discusses how to effectively create SEO buy-in with leadership. In this episode, Anais shares her perspectives on: strategies for demonstrating SEO value to leadership, importance of data in securing leadership support for SEO, impact of SEO on national and local PBS programming, resource allocation for effective SEO management at PBS, sharing SEO successes and learnings across PBS stations. Show NotesConnect With: Anaïs Cayo: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anaïs Cayo, Director of Content Marketing and Production at PBS (Public Broadcasting Service), discusses strategies for creating effective relationships with product and development teams.  Show NotesConnect With: Anaïs Cayo: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt Raad discusses various ways SEOs can monetize their skills, emphasizing the value of digital assets and digital agencies. They explore buying and selling digital assets, such as websites, and starting digital agencies, which can offer recurring revenue and attract high multiples for sale. Raad highlights that digital agencies with recurring revenues can fetch multiples of 3-5 times EBITDA, with some selling for $8 million on average. He also mentions the potential of teaching SEO skills through courses and the importance of traffic for success. Shapiro stresses the versatility of SEO skills, suggesting options like building and selling sites or starting an agency to avoid feeling trapped in traditional in-house roles.  Show NotesConnect With: Matt Raad: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of the eBusiness Institute, Matt Raad, discusses various strategies to monetize SEO skills effectively. He emphasizes the importance of recognizing the value of your skills and exploring diverse avenues to leverage them in the digital marketplace. Matt provides insights into how collaboration and continuous learning can open up new opportunities for SEO professionals.  Show NotesConnect With: Matt Raad: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of eBusiness Institute, Matt Raad, discusses the intriguing similarities between SEO and real estate investment. He explains how buying, renovating, and selling businesses can be paralleled with SEO strategies to turn a profit. Just as in real estate, understanding the value and potential of a website is crucial for success in the digital market. Today, Matt shares insights on how to assess and enhance the value of your online presence. Show NotesConnect With: Matt Raad: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Director of SEO and Strategic Content at Coursera, Divya Hillier, discusses the critical role of humanization and empathy in SEO strategy. She emphasizes how understanding and integrating these elements can significantly enhance engagement and effectiveness in digital marketing. By focusing on the human aspects behind search behaviors, Divya provides insights on creating more meaningful and impactful SEO campaigns. Show NotesConnect With: Divya Hillier: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Divya Hillier, the SEO Lead at Coursera, discusses leading SEO teams and programs during uncertain times. She explores the challenges and strategies involved in maintaining team efficiency and morale when external conditions are unpredictable. Divya shares insights on adapting SEO practices to stay ahead in a rapidly changing digital landscape. Show NotesConnect With: Divya Hillier: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stan Golovchuk, Public Relations Manager at Raisin, discusses why content guides are more effective than traditional blogs. In this episode, Stan shares his perspectives on: transitioning from blog-based strategies to guide-based content, setting up KPIs to measure the impact of guide-based content, leveraging hub-and-spoke models in content creation, importance of trust signals in content marketing.  Show NotesConnect With: Stan Golovchuk: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stan Golovchuk, Marketing Manager at Raisin, discusses strategies for localizing content to achieve quick wins on sister sites. In this episode, Stan shares his perspectives on: enhancing SEO performance through localized content on sister sites, key factors to consider for content localization for quick wins, relationship between localized content and organic growth in various markets, best practices for maintaining brand consistency across multiple sites, case studies on successful localized content strategies. Show NotesConnect With: Stan Golovchuk: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Daniel Moreno Dugarte, a key figure at VML, discusses the strategic use of search data to better understand and target audiences. He emphasizes how analyzing search trends can reveal valuable insights into consumer behavior and preferences. By leveraging this data, businesses can tailor their marketing strategies to meet the specific needs and interests of their audience segments. Today, Daniel explores practical approaches to harnessing search data effectively for audience analysis. Show NotesConnect With: Daniel Moreno Dugarte: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Specialist at VML, Daniel Moreno Dugarte, discusses effective strategies for TikTok & Instagram SEO. In this episode, Daniel shares his perspectives on: strategies for integrating brands subtly into search results, importance of cross-functional collaboration in SEO practices, and challenges of content optimization in dynamic search environments. Show NotesConnect With: Daniel Moreno Dugarte: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yagmur Simsek, from Search 'n Stuff, discusses how humans can collaborate with AI to create SEO content. In this episode, Yagmur shares her perspectives on: utilizing AI to identify content gaps and opportunities in B2B SEO, best practices for integrating human creativity with AI in content creation, maintaining authenticity in AI-assisted content for B2B markets, key metrics to track the impact of AI-driven content on SEO performance, and ethical considerations in using AI for content creation and SEO.  Show NotesConnect With: Yagmur Simsek: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yagmur Simsek, from Search 'n Stuff, discusses how B2Bs can cultivate the right content and SEO strategy. She emphasizes the importance of understanding your audience's needs and how to effectively meet them through tailored content. Yagmur also explores the integration of SEO tactics that align with business goals to boost online visibility. Show NotesConnect With: Yagmur Simsek: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cyrus Shepard, the expert at Zyppy SEO, discusses the intricate experiments on disavowing links. He delves into how these practices can significantly impact SEO strategies and what marketers need to be cautious about. Cyrus provides insights into the technical aspects and the potential repercussions of improper link disavowal. Learn more about enhancing your SEO tactics by understanding the nuances of link management from a seasoned professional. Show NotesConnect With: Cyrus Shepard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cyrus Shepard, the key figure at Zyppy SEO, discusses Google's shift to human-focused content. He explores how this change impacts SEO strategies and the importance of creating content that resonates with human interests and experiences. Cyrus emphasizes the need for marketers to adapt to these changes to improve their visibility and effectiveness in search results. Today, he shares insights on aligning content with genuine user needs and expectations. Show NotesConnect With: Cyrus Shepard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Martha van Berkel, CEO and co-founder of Schema App, discusses her journey in SEO, including her first Brighton SEO experience in 2019 and a serendipitous family connection at the event. She emphasizes the importance of community, both professionally and personally, and shares her approach to building meaningful connections. Martha also talks about her health journey with Lyme disease and mold toxicity, highlighting the support from her community. Additionally, she discusses the challenges and benefits of working with her husband, Mark, and the balance they maintain between work and personal life. Show NotesConnect With: Martha van Berkel: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jovan Johnson, the SEO Specialist at TMZ, discusses the evolving landscape of search engine optimization and its impact on media. He delves into how SEO strategies can significantly enhance content visibility and audience engagement in the fast-paced world of entertainment news. By leveraging cutting-edge SEO techniques, Jovan illustrates how TMZ stays ahead in a competitive industry. Today, he shares insights on integrating SEO with traditional media practices to maximize digital presence. Show NotesConnect With: Jovan Johnson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wil Reynolds, founder of SEER Interactive, discussed the importance of humanity in SEO and the impact of AI on search data. He highlighted the disappearance of data, such as device type and referral strings, and emphasized the need for SEOs to adapt by focusing on visibility metrics and brand presence. Reynolds shared his experience with de-optimizing content to improve rankings and stressed the importance of intuition and experience in a data-scarce world. He also addressed the ethical considerations in SEO, such as the environmental impact of building unnecessary pages, and the need for companies to align their values with their practices. Show NotesConnect With: Wil Reynolds: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lavall Chichester, founder and CEO of Growth Skills, discusses his session at Brighton SEO, focusing on using audience data to build a multi-million dollar brand. He shares his experience with GSK's CBD brand, where they spent $50,000 on ads and built Flavorfix.com, a platform for cannabis, CBD, and alcohol enthusiasts. Lavall emphasizes the importance of believing in one's ideas and the value of organic search. He also highlights his journey from self-taught advertising to building successful products like Flavorfix and SpreadLove.org, which combats online hate. Lavall stresses the importance of accountability, continuous learning, and balancing work with personal well-being. Show NotesConnect With: Lavall Chichester: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kelvin Newman, founder of Brighton SEO, discusses the upcoming Brighton SEO San Diego event, scheduled for November 19-20 at the Grand Hyatt San Diego. The conference includes a day of training on Monday, with 12-13 speakers per day delivering practical talks on SEO, PPC, and paid social. The event emphasizes community building through round tables, networking opportunities, and extracurricular activities like a 5k run, net walking, and a therapy dog session. Newman highlighted the importance of attendees preparing by defining their event goals and managing their energy. He also mentioned the Google karaoke party and the seagull mascot as unique event features. Show NotesConnect With: Kelvin Newman: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Noah Learner, Product Director at Sterling Sky, discusses strategies for effectively building an SEO community. In this episode, Noah shares his perspectives on utilizing social media to engage with the SEO community, strategies for fostering collaboration within the SEO community, benefits of attending industry events for community building, examples of successful SEO community-building initiatives, and key metrics to track the success of community-building strategies. Show NotesConnect With: Noah Learner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Downing, SEO Innovation Manager at Dell Technologies, discussed the evolving landscape of search engines, particularly focusing on Google and Baidu. He noted that while Google is more advanced, Baidu's trends, such as favoring transactional sites and user-generated content (UGC), are now mirrored in Google. Downing highlighted the challenges smaller companies face in ranking due to the dominance of large platforms like Amazon and Baidu-owned sites. He also mentioned the rise of AI-generated content and its impact on search quality. The conversation underscored the importance of adapting to changing user behaviors and the potential for verticalized search platforms to challenge Google's dominance. Show NotesConnect With: Mark Downing: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Downing, SEO Specialist at Dell Technologies, discusses the complexities and strategies of International SEO for large multinational brands. He delves into how adapting SEO tactics to different cultural and linguistic landscapes can significantly enhance online visibility across global markets. Mark also highlights the importance of understanding local search engine behaviors and preferences to effectively tailor content and keywords. Today, he shares insights on leveraging these nuances to strengthen a brand's international presence. Show NotesConnect With: Mark Downing: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anders Indset discusses the evolving relationship between humanity and AI, emphasizing the need for caution as AI advances towards superintelligence. He highlights the rapid changes in technology, such as quantum AI and decentralized energy systems, and the potential for AI to enhance human capabilities. Indset warns of the ethical and societal implications, including the risk of losing human creativity and the need for global regulations to ensure equitable access to AI. He advocates for a future where AI enhances human potential while maintaining the essence of human experience and consciousness. Indset also touches on the importance of generalists in a world where AI automates many tasks, and the necessity of proactive regulation to avoid a "zombie apocalypse" scenario. Connect With: Anders Indset: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anders Indset, a world-renowned philosopher and keynote speaker, discusses his journey from SEO to business philosophy, emphasizing the importance of understanding exponential technology and AI. He introduces the Norwegian mindset, or the Viking code, highlighting its blend of collectivism and individualism. Indset explains how this mindset fosters high performance through community and individual growth, citing examples like Viktor Hovland and Kasper Ruud. He stresses the need for leaders to balance management and leadership, celebrating progress over failure, and fostering a culture of trust and healthy discussions to drive innovation.Connect With: Anders Indset: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dan Smullen, Head of SEO at Betsperts Media & Technology Group, explores different approaches to building and managing your SEO teams. In the post-pandemic world, remote work is the new norm and this presents several opportunities and challenges. In the realm of SEO, remote work offers the advantage of access to a broader talent pool and increased flexibility but also brings challenges related to communication and team bonding. Today, Dan discusses remote versus in-house management of SEO teams. Show NotesConnect With: Dan Smullen: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.