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Voice Over Marketing Podcast

Voice Over Marketing Podcast

50 episodes

Ep 77Episode_77_Rick Lance The Voice of Americana

Support the Forever Home New England Dog Rescue and this podcast With Throw My Dog A Bone! How can your clients Guide you in your voice over business? You’ll want to take notes on this episode! John Melley sits down with Rick Lance – The Voice of Americana to discuss how he took what his […]

Jun 11, 2024

Ep 76Episode 76 The Membership Millionaire and Doing Good

Support the Forever Home New England Dog Rescue and this podcast With Throw My Dog A Bone! In this episode John speaks with Mara Glazer about her new book The Membership Millionaire and how to incorporate a membership program in your voice over business. They also discuss how “Doing Good” for others means doing good […]

Nov 2, 2023

Ep 75Episode 75: Lau Lapides and the New England Voice Over Summit

Support the Quincy Animal Shelter and this podcast With Throw My Dog A Bone! Lau Lapides and John Melley discuss “getting in the Voice Over Zone” and the New England Voice Over Summit. We also discuss how to know when you’re nailing your voice over performance I’m Presenting at the New England Voice Over Summit […]

Sep 29, 202347 min

Episode_074 Artificial Intelligence AI and Voice Over

Will Artificial Intelligence AI kill the Voice Over Industry, or is it part of the constantly changing way of doing business, like a VO Style that’ becomes all the rage, or the required Home Studio? VOXtra.com’s John Florian and John Melley discuss the impact AI is having and how to prepare and protect your business […]

Jun 11, 202342 min

Ep 73Episode 73 The Trials Triumphs Fails Embarrassments and Tools for Surviving the Last 3 Years

It’s been 3 years since the last episode of the Voice Over Marketing Podcast. In this episode I explain my time away from the mic and how I weathered the Pandemic. How the show was never far from my mind, but didn’t feel like doing it. How I overcame my reluctance to publish (would anyone […]

May 2, 202329 min

S1 Ep 72Episode_72: How Does Your Pricing Affect YOUR Work?

Seller’s Remorse? Ever quote a price on a VO Gig only to regret it later? Did that mindset cause you to think something like: “Heck, I’m only getting $XXX for it and have spent too much time on it already?” Ring a bell? In Episode 72 I discuss why solid fees are important for our […]

Feb 21, 202025 min

Episode_71: Why “Pay to Play” is not a Viable “Place” for Your #VO Business

Selecting where you do business has dramatic effects on price and your clients' resistance to price. Be "Where no one else is."

Feb 12, 202024 min

Episode 70: Be Careful Who You Take Advice From

Sometimes “Free” advice comes with a cost. Sometimes that cost is simply time to receive the advice and implement it. If it’s good advice then all is well. Other times it can cost you BIG when you implement BAD advice. In this Episode I use a recent coaching call with a listener as my outline […]

Feb 7, 202032 min

Episode 69: Getting Out of a Rut, An Interview With Rob Berkley

I interviewed my friend and business coach Rob Berkley shortly before he was diagnosed with cancer about how to get out of a funk, rut, groove, inertia, etc. Something that I have been in for various reasons Unfortunately, Rob passed away in December of 2018. I wanted our interview to be the next episode of […]

Jan 31, 202056 min

Episode_68: True Confessions & Your Questions Answered

Here’s the Link I mentioned to get your FIRST MONTH FREE to VO Athlete® Wellness Club Here’s a Link to the 23 Minute Guided Walking Meditation Protect Your Hearing! I lay it all on the table for ya. After 20 plus years in the biz, Decades of playing music, loud drums, rock concerts, machinery and occasional firearms […]

Jan 17, 201951 min

Episode_67: R.I.F. Reading is Fundamental to #VO Success

Here’s the Link I mentioned to get your FIRST MONTH FREE LINK VO Athlete® Here’s a Link to the 23 Minute Guided Walking Meditation What’s the Second Piece of Advice I Give to #VO Talent? After showing up and positioning yourself for opportunity, the second piece of advice I give to #Voice Over Talent (Veteran […]

Oct 27, 201834 min

Episode_66: VO Rates as a Marketing/Positioning Strategy? Yes.

John, Can I Establish a Niche? Yes…. and Charge Lower Prices? … Yes,… but why would you want to? In this episode I demonstrate establishing market niches and tackle a couple of common questions and celebrate some listener successes. During the episode I discuss: How to Establish a Niche Voice Over Business How To Set […]

Oct 16, 201830 min

Episode_65: How YOU Can Become a Voice Over Athlete® Too!

Why I Started The Voice Over Athlete® Wellness Club Here’s the Special Link! FIRST MONTH FREE LINK VO Athlete® Joell Jacob Turns the table on me and dives deep on WHY I started the Voice Over Athlete® Wellness Club! In Case You Missed It – Here’s the Link again! FIRST MONTH FREE LINK VO Athlete® Joell did […]

Sep 26, 201858 min

Episode_64: Don’t Be A Voice Over Scumbag

Marketing Lessons From My Everyday Trials & Tribulations Andrew Lock is right. Marketing is everything and Everything is Marketing Doing the Right Thing – Even if it hurts a bit It hurts less in the long run My Business Refund Policy and WHY? My lame Bill Clinton impersonation and Save the Pollinators PSA Enjoy! Episode […]

May 23, 201841 min

Episode_63: Voice Over Legend James Alburger is Our Guest

James Alburger is My Guest in Episode 63: Audio production, video editing and voiceover have been part of James’ life since he was about 12 years old when he literally taught himself how to edit music with a grease pencil, razor blade and scotch tape. James had a 25-year career with NBC television in San […]

May 2, 20181h 11m

Episode_62: Should You Use a False Name? Marketing at Conferences and Business Cards

Can Pictures Hurt Your Voice Over Prospecting? We discuss your questions and comments received via Our SpeakPipe Application And we answer a question from Listener Branden Rouselle about business cards. Episode Sponsor: I’ve arranged an affiliate code with The Publishers of Rob’s Book “Voice Over Legal” so you can save $5 (up to 20%!) off […]

Mar 23, 201826 min

Episode_61: Marketing Tips for NEW (and all) Voice Over Talent

Are There Specific Marketing Tips for People NEW to Voice Over? Richard Baringer asks: How about marketing ideas specifically geared toward those of us just starting in the biz? I bust out my – create your own products & services idea… again and a few others! Take notes! Plus a Bee Update and More! Episode Sponsor: I’ve […]

Mar 2, 201822 min

Episode_60: Why Length Matters (Your Demo) and What Coffee Cake Can Teach Us About Pricing! (?)!!

Length Matters… but for a different reason than you think: Listener Ray Girard Asked: Do audition reels over the suggested length really tic agents/clients off? What is the problem with them just cutting it off when they’ve had enough? And… Are Voice Over talent regarded as irritations or do they welcome our reaching out? I answer […]

Feb 24, 201827 min

Episode_59: Branding, Marketing and Networking… Oh My! An Interview with Branding Expert Karen Tiber Leland

Today We Tackle the Question: What’s the Difference Between Branding, Marketing and Networking? Karen Leland is the president of Sterling Marketing Group specializing in branding and marketing strategy and implementation. Her clients include: Apple, American Express, Twitter, LinkedIn, Marriott Hotels, and others. She is the bestselling author of eight business books and writes a marketing […]

Feb 16, 201825 min

Episode_58: Pay to Play… or Not?

In this episode John finally tackles the Pay to Play Question. What does he think about them? Does He Prefer One more than others? Waste of Time? John is Fielding questions from the Voice Over Marketing Podcast Group on Facebook. If you have a question – join in Click here to ask and John will […]

Feb 9, 201825 min

Episode_57: Happy? An Interview with Author and Voice Talent Joell Ann Jacob

Learn How Voice Talent Joell Ann Jacob Hired Herself and wrote her book and produced an Audiobook! If you’ve listened to the past few episodes of the podcast you’ve learned I’ve been going through a bit of a creative funk over the last year. One listener of the Voice Over Marketing Podcast heard my episodes and […]

Oct 16, 201740 min

Episode_56: Your Voice Over Questions Answered!

It All Started with this Post in the Voice Over Marketing Podcast Group on Facebook: Hey folks! What are your stumbling blocks/obstacles you face? Hit me.😜 Then came the questions and comments. Some were humorous like “Stairs” and “Getting up in the morning.” Bwah hah ha haaaa. Then they became serious. Things like: Pay to […]

Sep 26, 201736 min

Episode_55 How to Overcome Obstacles & A Tribute to Dick Durante

The Obstacle is The Way: This Episode picks up where the last Episode left off. Getting Un-Stuck. I came across this great book and it helps you re-frame what might be holding you back from accomplishing what you set out to do. The Book is The Obstacle is The Way, by Ryan Holiday I also […]

May 24, 201730 min

Episode_54: Is Your VO Business Evolving and My Hiatus Explained

I’m Back! Did You Miss Me? It’s been a few months since the last episode. Honestly, I’ve been in a bit of a creative funk. I discuss this and why I decided to step back and assess where I’m going with this and how businesses can, should and even need to evolve over time. Enjoy! […]

Apr 26, 201738 min

Episode_53: Voiceover Talent Bill DeWees

Bill DeWees Is My Guest This Week Bill DeWees is a full-time voice over talent who lives near Chica go. He has been working full-time as a voice talent since 2006. Bill’s credits include Disney, Microsoft, American Express, Warner Brothers, TD Ameritrade, Monster.com, PBS, Chevrolet, Nikon, Bayer, Arm & Hammer, AARP, LG Electronics, Purina, and […]

Nov 3, 201641 min

Episode_52: How To Take Your #VO Gig On The Road… Permanently. An Interview with David Lisauskas

The Mobile Voiceover Lifestyle Business! David Lisauskas is a full-time, “mobile” voice talent who records voiceovers for commercials from his 36 foot motorhome that houses a broadcast quality recording booth converted from an RV ½ bath. David, his wife Mara, their mini Australian Shepard Kuma, and Siamese cats Jack & Juno, have taken to […]

Oct 19, 201641 min

Episode_51: Voice Over Talent Erik Reynolds – Defining Your Rules of Engagement

Erik Reynolds Dives Deep on Defining His Ideal Clients and How He Works with Them Do you only work with people you want to work with? My guest Erik Reynolds has created a Voice Over business for himself where he does exactly that. It wasn’t always easy and he learned some hard lessons along the […]

Oct 15, 201652 min

Episode_50: Inside John’s Mind – The Lovely Ann Interviews John

50 EPISODES! WOW! In this 50th Episode John Melley’s Bride Ann turns the table and interviews him! During the conversation you’ll discover: What John would do if he didn’t do VO or radio Meet some of the voices inside his head How he develops characters His favorite cartoon characters and why Favorite foods Favorite actors […]

Oct 4, 201644 min

Episode_49: What Can the U.S. Presidential Candidates Teach Us About Criticism?

Claiming Authority & Overcoming Criticism In this episode I discuss how fear of criticism in the world of Social Media can hold people back from going after their goals and dreams. I also explore the concept of “Claiming Authority” for yourself and show how: Elvis Presley Michael Jackson Howard Stern Rush Limbaugh and others Claimed […]

Sep 14, 201626 min

Episode 48: Rodney Saulsberry Talks Branding, Marketing and More

Rodney Saulsberry Rodney Saulsberry returns to the podcast with fresh, new insights on growing your Voice Over Business, Building a brand and more. Rodney is also a published author with three bestselling books, You Can Bank on Your Voice , Step Up to the Mic and Rodney Saulsberry’s Tongue Twisters and Vocal Warm-Ups: With Other […]

Sep 7, 201659 min

Episode 47: How To Build, Leverage and Profit from Using Systems in Your #VO Business

We’re talking Systems in this episode of the Voice Over Marketing Podcast. I also unveil a Brand New Resource to Enhance Using Your Story in Your Marketing “You’re Surrounded By Systems” That’s what my Guest John Ackley from the Systems Smarts Podcast tells us during my conversation with him. John Ackley is a systems engineer […]

Aug 31, 201655 min

Episode 46: Turning DOWN Business & Researching your Clients

Quick Episode This Week! In This Episode I share an item from the TVOMP Mail bag on how turning down a customer can lead to better business for you. Also – Some Polling results on the podcast. We looked into: HOW You Search WHERE you go to get info WHAT Info you want – Type […]

Aug 19, 201615 min

Episode 45: An Interview With Kelley Carruthers Buttrick – Part 2

WOW! In this episode Kelley shares some information she’s never shared in any other interview! You’ll have to listen to find out what. ALSO… It’s CHOCK FULL of “Writer-Downers.” During the conversation I told her I was taking notes. I hope you do too. There’s also a lot of fun in it too, so it’s […]

Aug 2, 201646 min

Episode 44: An Interview With Kelley Carruthers Buttrick

This is one of my Faves since the podcast started. Kelley Buttrick and I had a great conversation and connected on a lot of what she’s doing. We spoke for more than an hour and a half. This episode is CHOCK FULL of “Writer-Downers” so be prepared to take notes. There’s also a lot of […]

Jul 27, 20161h 1m

Episode 43: How To Create Your Own Book – And Make Money From It

VO Marketing Podcast Listener and Author Tania Sims is My Guest in this Episode! I have to admit it. I’m a little proud of this. VO Talent Tania Sims is a listener of this podcast and she took some advice from a few of the episodes and wrote her own book called the “Ultimate Resource […]

Jul 9, 201640 min

Episode 42: Why Voice Over People Are Special

This Episode Is A Pep-Talk For YOU! I spend some time in this episode encouraging you to keep working on your dream of voice acting and voice over. Voice Over People are special because we all started doing it because we had or have the dream of using our voices in some form of media. […]

May 27, 201613 min

Episode 41: Can Drugs Help Your Voice Over Marketing?

Ever Notice how many pharmaceuticals have 3 syllable brand names? I started noticing this awhile ago. It’s not an accident. What can we learn from the marketing around us and how can we apply those patterns to our own marketing efforts? We explore these questions in this weeks episode. Recommended Resources! Protect Your Voice Over […]

Feb 23, 20168 min

Episode 40: How To Entertain – An Interview With Gallagher the Comedian

So, awhile back I had the opportunity to interview one of my favorite childhood comedians, Gallagher. Sure, his “Sledge-O-Matic” routine was sure to appeal to a 12 year old boy, but it appeals to adults too. One bit I remembered was his observations on the inconsistencies of the English language. I marveled at his ability […]

Jan 13, 201647 min

Episode 39: How Common Courtesy Can Grow Your Business (Or Kill It)

How Important Is Courtesy To Your Business? In this episode I make the case for Common Courtesy in our daily lives and how that carries over to our voice over businesses. I also reveal a dream I had. I was in a rut. I was getting tired of how I was sounding in copy. It […]

Nov 4, 201525 min

Episode 38: Will “Uber” Technology Kill Voice Over?

Click Here To Learn More About The Opportunity In This Episode This Episode is all about how technology has impacted our economy – and different sectors of the economy in ways we never could have imagined before. A cab driver recently told me his revenue is down 80% due to Uber (!) Do you think […]

Aug 26, 201531 min

Episode_37: Living A Life Of Purpose On YOUR Terms

My Interview With Zephan Blaxberg… Was a lot of fun. I’ve know Zephan for a few years now. He would edit my voice over tracks into countless videos he produced for a marketing company. Zephan went on to start his own video production company ZMBMedia and has achieved great success in a short amount of […]

Aug 14, 20151h 0m

Episode 36: How To Make Riches In Niches {Yes… you REALLY CAN!}

My Beehive I mentioned my Honeybees as a contribution to the environment and a great source of relaxation. Checkout the Photo Gallery below and watch the 50 second video. See if your blood pressure doesn’t drop a bit. I’m standing about 3 feet away from the hive while shooting this video. These Bees is Makin’ […]

Jun 16, 201534 min

Episode 35: An Interview With Marketing Expert Andrew Lock

“Help! My Business Sucks!” “…the show has become more popular than a supermodel at a Catholic boarding school.” Andrew Lock’s Story It all started with potatoes… As a kid, Andrew challenged every ‘normal’ way of making money that was accepted by all the other kids. While most school age kids were doing a paper route […]

Jun 5, 201552 min

Episode_34: What To Do When Disaster Strikes… Are You Prepared?

It’s been awhile. I dropped off the radar for a number of weeks…. Why? It’s been a crazy couple of months. The Building my condo is in was hit by a deadly fire. It got me thinking. I’m fine. No damage to person or property. Others weren’t so lucky. In this episode I ask you […]

May 27, 201523 min

Episode 33: An Interview With Voice Over Talent & Author Jodi Adler!

My Guest Today is The Hilariously Talented Jodie Adler – Here’s a Sample… What do you do—how do you cope when the world’s gone mad? Well, of course you need to consult with Auntie Jodi. She provides a brassy, sassy, and classy way to deal with the overbearing, thoughtless, “my needs are greater than yours” […]

Mar 27, 201553 min

Episode 32: An Interview With Voice Over Talent Marc Graue

Get Ready To Laugh While You Learn! My Guest today is Marc Graue. Marc is the owner of the legendary Marc Graue Voice Over Studios, a Burbank CA. landmark for over 29 years and an experienced voice over talent in his own right. Marc can be heard on numerous network cartoon series including Nickelodeon’s Avatar:The […]

Mar 6, 201542 min

Episode 31: An Interview With Voice Over Talent Monique Coppola

Snow… SNOW and MORE SNOW! Monique Coppola In this interview with Monique I discuss: Her Audition Spotlight Experience Her Journey Into Voice Over The Importance of “Showing Up” Going Outside Your “Comfort Zone” Handling Projects You Don’t Agree With Sounding Natural And Much More! Monique is originally from Massachusetts where she studied music, theatre and […]

Feb 27, 20151h 2m

Episode 30: An Interview with Voice Over Talent and Coach Dave Walsh

What Do You Get When You Combine Killer VO Chops, a Marketing Background…? … And a unique style of Voice Over Coaching that helps voice actors bring out their most authentic performances? You get my guest Dave Walsh and a killer interview full of insights. I hope you’ll join me for this great conversation. About […]

Jan 14, 201552 min

Episode 29: What Does Voice Over Have in Common With Tapping a Hammer…(?)

Short Episode This Week! Intro Music excerpted from Rush’s “Countdown” on their Signals Album Short Hammer Story on How Knowing What Value You Bring To The Table Can Help You Justify Your Rates We frequently get push-back from clients and prospective clients on our rates – Hey it’s just reading out loud Right? … […]

Dec 20, 201422 min

Episode 28: Voice Over Thanksgiving – Being Grateful and Being Present

In This Episode John Discusses: The Voice Arts Awards His Audition Spotlight Experience (He was one of the 6 Finalists!) Gratitude Being Present and valuing every learning experience A Body Hack To enhance your performance (Hint: “There’s a posture for everything”) Slaying Dragons Special Listener Download Opportunity!! Download a free PDF of John’s marked up […]

Nov 26, 201444 min