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Which Matters the Most: Features or Benefits?
Episode 570

Which Matters the Most: Features or Benefits?

How we articulate our features and benefits through our websites throws up an interesting discussion about how we approach online copy.

UX Insights - User Experience Leadership and Strategy

February 12, 20196m 21s

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Show Notes

Each episode of Digital Insights is based on the articles of Paul Boag. To read the post related to this post go to: https://boagworld.com/working-in-web/features-or-benefits/