Upper Cervical Marketing Podcast

Dr. Justin Brown joins the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the phenomenal growth of Dr. Brown's practice in South Florida over the past two decades. Dr. Brown discusses the importance of leaving a legacy with your Upper Cervical Practice. This is your chance to learn from an upper cervical practice master about how to scale your practice to impact more people in your community.

Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses how to use AI technology to improve the efficiency and effectiveness of your upper cervical practice. This is a powerful episode to help you use AI tools to bring more patients into your practice and convert them into lifetime patients who will refer others. This is game changing technology that can dramatically impact your practice if applied now.

Dr. Bill Davis and Tony Hook join the UCM Podcast. In this episode, we discuss the eight phases to take patients from the "assess phase" all the way through the advocate phase. This is a powerful episode to help you effectively retain new patients into lifetime patients who refer others. By focusing on each of these phases and implementing the improvements we recommend, you can dramatically improve your retention and referrals by delivering remarkable patient experiences.

Dr. Jamie Cramer joins the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the sustained growth of Dr. Cramer's practice in Troy, Michigan over the past two decades. Dr. Cramer discusses the importance of investing in her team with consistent training and meetings. She also discusses the power of her chiropractic philosophy and consistently communicating her mission and purpose to her team and patients. This is your chance to learn from an upper cervical practice master about how to scale your practice to impact more people in your community.

Dr. Kyle Konas joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the incredible growth of Dr. Konas's practice in Traverse City, Michigan. Dr. Konas discusses his operations in detail and how he has scaled his practice to the point where he does not even see patients anymore, yet his practice produces unbelievable results. This is your chance to learn from an upper cervical practice master about how to scale your practice to impact more people in your community.

Dr. Bill Davis on the UCM Podcast In this episode, Dr. Bill Davis discusses the how-to breakthrough $20,000 per month what we refer to as practice growth stage I. he also discusses the specific steps you need to take to progress through this stage as quickly as possible. This is an important topic for doctors who are stuck in this practice growth stage and want to break through as soon as possible.

Dr. John Stenberg on the UCM Podcast Dr. John Stenberg joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the importance of connecting with the person with the spine to improve results. Dr. Stenberg provides practical advice on how to effectively connect with a patient during the consultation, exam, report, progress exam and individual visits to improve results. This is an important conversation to help the doctor of upper cervical chiropractic effectively align with the patient in order to maximize results and referrals.

Dr. Bill Davis on the UCM Podcast. In this episode, Dr. Bill Davis discusses 5 building blocks necessary to build a breakthrough blueprint to thrive in 2025. Dr. Bill Davis shares his experience and insights as it relates to having a breakthrough in 2025 regardless of practice growth stage. This is a must-listen for anyone who wants to win in 2025 with their upper cervical practice!

Dr. Bill Davis and Tony Hook on the UCM Podcast In this episode, we discuss our 2024 Upper Cervical Practice Survey, and the best practices derived from the data. Dr. Bill Davis and Tony Hook share their experience and insights as it relates to the survey data. They discuss average office visit cost, care plan cost, PVA and more important statistics. They also discuss characteristics of million-dollar practices from the survey and negative characteristics derived from the survey information. This is a must listen for anyone who wants to win in upper cervical practice!

In this episode, we discuss how to build a successful upper cervical practice team. Dr. Bill Davis shares his experience and insights on the four essential elements for a thriving practice: a purpose-driven doctor, efficient systems, effective marketing, and a motivated and well-trained team. He emphasizes the importance of aligning the team with the practice's mission, vision, and values, and provides practical advice on how to communicate these effectively. Additionally, he discusses the characteristics of ideal team players, emphasizing the importance of humility, hunger, and people smarts.

Dr. James Pietrek joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss patient education and how to communicate the above down inside out philosophy to patients. We specifically talked about functional integration and helping patients to understand how the physical, mental, emotional, social and spiritual are interconnected. This is an important conversation to help the doctor, and the patient, understand the far-reaching aspects of upper cervical chiropractic on the life of each individual patient.

Dr. Bill Davis joins the UCM Podcast to talk about honoring God with your upper cervical practice. In this episode, he discusses three ways to lead your practice in such a way that honors God. He also discussed the importance of consistency in your life and practice for the glory of God. This is a must-listen if you want to have a thriving upper cervical practice culture that is a God honoring for both team members and practice members.

Drs. Lucas & Amy Watterson joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the importance of investing in your team's culture and systems to promote excellence. Drs. Lucas and Amy discussed the benefits of investing in their marriage to promote a healthy culture within their practice. They also discussed the importance of hiring, accountability, training, role-playing and more related to building their team up for success. This is a must-listen if you want to have a thriving upper cervical practice culture that is a fun environment for both team members and practice members.

Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of using block scheduling to maximize the efficiency of your practice. He discusses the challenges of cluster booking for some doctors and how to overcome them. He also discusses the importance of having a guide to help you with accountability, resources, and a clear path forward.

Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the challenges and skills that you must develop to hire your first associate to continue growing beyond practice growth stage 2. We discuss the focus you must have on purpose, metrics, roles, new patients and the right plan. If you have built a great solo practice, and you are ready to keep growing, then this podcast is a must-listen!

Dr. Bill Davis joins the UCM Podcast with host Tony Hook. In this episode, we discuss the challenges and skills that you must develop to continue growing beyond practice growth stage IV. We discuss the focus you must have on empowering, equipping and efficiency. If you have built a million-dollar practice, and you are ready to keep growing, then this podcast is a must-listen!

Dr. Noel Lloyd joins the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss how to build an associate relationship that is a win for both the clinic director and the associate. We discuss the challenges and how to overcome them effectively. He also discusses the importance of having a guide to help you with accountability, resources, and a clear path forward.

Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of moving through practice growth stage 1 and 2 and into practice growth stage 3 as quickly as possible. He discusses the challenges of each stage and how to overcome them effectively. He also discusses the importance of having a guide to help you with accountability, resources, and a clear path forward.

Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of the four keys to focus on to break through practice growth stage one. He also discusses the importance of having a guide to help you with accountability, resources, and a clear path forward.

Dr. Tron Malachowski joins the UCM Podcast with host Dr. Bill Davis. In this episode, he discusses the importance of having focus in every stage of practice growth. He also discusses the importance of having a plan in place to continue to grow for years to come.

Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of having a legacy transition plan in place to transition your practice to someone else through retirement, selling etc. He also discusses the importance of having a plan in place, regardless if you are ready to do this now or in the future.

Drs. Connor and Leigh Davis join the UCM Podcast with host Tony Hook. In this episode, we discuss the importance of patient education, specifically the holding is healing principle, and how it has been so important in the growth of their practice. They also discuss specific steps they have taken to grow their new practice to a tremendous success.

Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this episode, we discuss 6 must use digital strategies that are working in 2024. Including specific strategies for Google, Facebook, Instagram, TikTok and more.

Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this episode, we discuss how to move into practice growth stage 6 – Multiple Practice Master with three or more locations. Including skills and resources you need to focus on and how to get help. Listen in to empower your vision.

Dr. Bill Davis joins the Upper Cervical Marketing Podcast with host Tony Hook. In this episode, we discuss the impact of local social media influencer marketing. Including the benefits and implementation of this powerful strategy. Join us to help you continue to grow your practice!

Dr. James Blanford joins the Upper Cervical Marketing Podcast with host Tony Hook. In this episode, we delve into Dr. Blanford's journey through his first year as an upper cervical doctor and practice owner, going from launching the practice to being established in his community. There are specific and key steps taken to carve out steady growth. Join us to learn what these were so you can systematically grow in practice as well!

Dr. Bill Davis on the Upper Cervical Marketing Podcast. In this show, Dr. Davis discusses what it takes to launch a second practice and do it successfully.

Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this show, Dr. Davis discusses five key steps in starting your own upper cervical clinic in order to launch your legacy.

Dr. Bill Davis joins the Upper Cervical Marketing Podcast with host Tony Hook. Patient education is the number one way to generate new patients from inside your practice. In this podcast, we discuss how to build an upper cervical specific patient education system without spending months developing it.

Dr. Bill Davis joins the Upper Cervical Marketing Podcast. Practice Growth Stage IV: The Associate Master Stage has great opportunities but also great challenges. In this podcast, Dr. Bill Davis discusses the Associate Master stage including skills needed to level up, what to focus on and much more.

Dr. Gary Boring joins the Upper Cervical Marketing Podcast. Every upper cervical doctor will eventually transition out of practice. Unfortunately, and all too often, when a doctor retires or has to retire due to unforeseen circumstances, there is no plan set in place and the practice just stops. Dr. Boring has successfully transitioned out of practice and loves helping other doctors do the same. We discuss how to create a plan and how to make sure that every upper cervical specialist can transition well out of practice.

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses 4 boxes that you must check before hiring your first associate. Dr. Davis discusses specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Dr. Ed Gigliotti joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Dr. Ed discuss how he was able to step out of the patient care aspects of his role and still grow his practice. Dr. Davis and Dr. Ed discuss specific steps to take and mentor mindset that is necessary to make this work. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Tony Hook discuss practice growth stage four through seven. Dr. Davis and Tony discuss specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how upper cervical specialists with one associate can continue to grow their practice and add a second associate. Dr. Davis discusses specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how upper cervical specialists can maximize profitability in their practices. Dr. Davis discusses how to minimize overhead, charge for what you're worth, understand your labor efficiency ratio and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Dr. Bill Henry joins the Upper Cervical Marketing Podcast from InTouch Chiropractic in Ocean NJ. In this UCM Podcast, Tony Hook discusses how Dr. Henry has aligned purpose and practice in his chiropractic journey. Dr. Henry shares incredible stories from his many decades of practice. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how a doctor in the Misaligned Doc Stage (practice growth stage II) can level up. Dr. Davis specifically discusses team challenges and role clarification that is necessary. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Dr. Kerry Johnson joins the Upper Cervical Marketing Podcast from Johnson Spinal Care in Minnesota. In this UCM Podcast, Dr. Bill Davis discusses lessons that Dr. Kerry Johnson has learned over the past 38 years about hiring and developing associates, opening multiple locations and integrating their core values throughout the organization. Dr. Johnson has built an incredible 3 clinic and 8 doctor upper cervical practice organization that is serving the Minneapolis-St. Paul area. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses seven ways to glorify God with your upper cervical practice. Dr. Bill discusses the opportunities an upper cervical specialist has to advance the kingdom of God through their practice. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses with Tony Hook the necessary skills to focus on in each of the first three practice growth stages. Dr. Bill and Tony discussed the challenges of being a Do Everything Doc, a Misaligned Doc and a Trailblazing Doc. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!

Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses the challenges of being a Do Everything Doc. and what is necessary to break out of this initial practice growth stage to find more freedom, flexibility, and stability. Check out this podcast and get engaged for the mission!

Dr. Christine Zapata joins the Upper Cervical Marketing Podcast from Seattle Washington. In this UCM Podcast, Dr. Bill Davis interviews Dr. Christine who has recently written a new book called Book Yourself Solid for Chiropractors with Michael Port. Dr. Christine shares some important concepts from the book including creating your ideal patient profile, always having something to invite people to, and building the know, like, and trust factor in your community. Check out this podcast and get engaged for the mission!

Dr. Bill Davis on the Upper Cervical Marketing Podcast What you are going to learn today… How to effectively DUPLICATE YOUR PRACTICE CULTURE in a second location What you need to do to make sure you DON'T HURT YOUR ORIGINAL LOCATION as you build the new one How to BE SURE YOU NEED TO OPEN A 2ND LOCATION to continue to grow Where you need to be WITH MONTHLY COLLECTIONS & TEAM SIZE to effectively pull this off How to build a 3 YEAR BRANDING AND MARKETING PLAN to consistently build the second location How much of YOUR TIME & YOUR KEY TEAM MEMBERS TIME will be required to effectively launch a second location How to PICK THE NEW LOCATION so both locations continue to grow and thrive How to effectively BUDGET & PLAN TO OPEN A SECOND LOCATION without crippling yourself financially What you need to FOCUS ON NOW to grow to the next practice growth stage... and much, MUCH More!

Dr. Dr. Angelo Colavita on the Upper Cervical Marketing Podcast Dr. Angelo Colavita joins the Upper Cervical Marketing Podcast from Clifton, NJ. In this UCM Podcast, Tony Hook interviews Dr. Angelo who shares his heart to equip and empower more students and doctors to be impactful chiropractors. We discuss how he and other leaders in the upper cervical community are making a difference and how we all have a role to play. Check out this podcast and get engaged for the mission!

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill answers a common question that upper cervical specialists ask "how frequently should you redesign your website"?. We discuss the factors to consider and a good rule of thumb. We also discuss other digital marketing and branding factors to consider when evaluating your website as part of your larger marketing and branding strategy.

Dr. Levi Colt Wainwright joins us on the Upper Cervical Marketing Podcast from Tallahassee Florida. In this UCM Podcast, Dr. Bill Davis interviews Dr. Wainwright who shares how he shifted his mindset in his practice from a high-volume low fee practice to a low-volume high fee practice and has been extremely successful. We discuss how positioning himself in his community as a specialist has made all the difference. It's time to recognize the value that you bring to your community.

Dr. Bill Davis joins Tony Hook on the UCM Podcast to celebrate the 200th episode! In this UCM Podcast, Tony Hook discusses with Dr. Bill the importance of building a patient education system around the 7 concepts every patient needs to know about upper cervical. We discuss how crucial it is for your practice members to understand these concepts and be able to communicate them with others in order to generate consistent referrals for your upper cervical practice.

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill shares the six steps you need to follow in order to build an associate driven practice system. We discuss how crucial these six steps are for you to hire your first or next associate. It's time to be intentional and develop systems to expand and grow UC care.

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill shares about the specifics of the practice growth sessions that UCM offers to upper cervical specialists. We discuss three major differences between this service and all other general chiropractic consulting and practice management. It's time to be intentional to grow this year with practice growth sessions.