UCM 258: The 7 Growth Stages of Upper Cervical Practice Book Release
Upper Cervical Marketing Podcast
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Show Notes
Dr. Bill Davis and Tony Hook on the UCM Podcast.
In this special episode of the UCM Podcast, Dr. Bill Davis and Tony Hook introduce their newly released book, The 7 Growth Stages of Upper Cervical Practice, a concise and practical roadmap designed to help upper cervical chiropractors identify where they are in practice and take clear, actionable steps to grow to the next level.
Drawing from over a decade of experience, client coaching, and survey data, they explain how most practices face predictable challenges at each stage—from solo startup to multi-location leadership—and why mindset, habits, accountability, and hiring decisions are often the true differentiators between stagnation and breakthrough.
With inspiring stories, hard-won insights, and a focus on legacy-building, this episode offers encouragement and clarity to any doctor eager to expand their impact and avoid the pitfalls of complacency.