Unemployed & Afraid

Selling gives the ick to so many of us, but it ends up being the most important skill and role you’ll do in your business - no matter what you’re selling. To grow your business is to get better at sales. Not just marketing smarter, but selling better, as there will be so many sales emails, pitches and calls you’ll find yourself in - it just makes sense to work on it. In this episode your host Kim Kerton shares her favourite sales skills and insights from her years as a media salesperson, plus the new sales skills she’s learnt through trial and error building her own business alongside you. It’s a mix of practical skills and mindset shifts to help you feel less ick, and more vibe. If you hate the selling but want to earn more revenue, this episode is for you. Listen to my chat with Jaz who shares loads of great sales and pricing insights on Apple or Spotify Follow Unemployed & Afraid on IG , LinkedIn and TikTok Connect with Kim on LinkedIn Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

No one likes feeling like a newb, and business will have you feeling like that over and over again, but it’s learning to get comfortable with being a learner that creates magic. This chat with Angus O’Loughlin, Creator of Session in Progress is an honest perspective of transitioning from a fulfilling career, one you felt pretty good in, and dropping straight into the deep end of business. You’ll hear about: Starting by creating a job instead of a business Learning the skills you need on the go Finding inspiration through observation Learning to become a salesperson over everything else And hiring before the business is ready to Knowing that all you struggle with in business is normal keeps you going, this chat will give you exactly what you need to grow and learn another day. Check out Session in Progress online Connect with Angus on IG @angus_ol You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

When we become business owners there’s that inevitable moment when you realise you need to get yourself out there - to become the face of your brand, build your personal brand, promote your business etc. There’s a lot of cultural "stuff", and a lot of inbuilt fear and bias, that will make us not want to put ourselves out there - but we’ve got to block it all out, metaphorically or literally, and crack on - you might be an employee without a personal brand, or a new business owner building both your company and your own profile, or have been in it for a while. It really is never too late or too early to start putting yourself out there, and particularly when the stakes aren't as high. In this episode your host Kim Kerton shares her own experience of not actively building her brand while working a corporate role, and an eye opening exchange with someone who “shudders” at self-promotion. If you need a little support and perspective to become who you want to be, to build a brand now or in the future, this episode is for you. Here is the Tall Poppy Syndrome White Paper by Women of Influence I mention in the episode. Listen to Aimee McNee share her story on blocking out everyone you know so you can be cringe on Apple or Spotify Follow Unemployed & Afraid (and get in touch!) on IG , LinkedIn and TikTok Connect with Kim on LinkedIn Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

We left off Part 1 of the chat with Phil Wolfee from Kinex Health talking about the devil on our shoulders when it comes to prioritising wellness as entrepreneurs, the emotion of change that business brings you and some real talk on the financial side of things. If you haven’t heard it yet head back to Part 1, and if you have, let’s get you with into Part 2 where you’ll hear about: The benefits of not niching down Working out what success is for you Establishing if what you’re doing is bringing you joy And why you can’t give enough of your knowledge away If you’re building a business you’ll know it’s all about trial, error, having a go and learning from each other – this podcast is here to support you on the journey through it all. Connect with Phil via LinkedIn Cruise the Kinex Health Website You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

The path to business success is, and should, be different for each of us. If there was an exact path to follow, well, we’d all be doing it. That’s why it’s so important to hear and engage with as many business stories as possible to find the parts that truly work for us, and ultimately carve our own success through a whole stack of trial and error - and you’re about to get an epic story today. Phil Wolfee, Director of Kinex Health, knows exactly what this journey is like, and he shares with us today the many personal and professional experiences he’s collected on the way, including: When career burnout leads to business creation The cost of not prioritising marketing An honest look at the financial strain of building a business The emotion of change that business brings you And the role caring for ourselves physically plays in our entrepreneurial success You’re getting this episode in two parts today, as Phil and I really get stuck into some topics that you’re gonna love, so make sure to head over to Part 2 when you’re ready. Connect with Phil via LinkedIn Cruise the Kinex Health Website You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

You’ve been doing all the right things, for a long time, but you’re still feeling stuck and a bit out of control and impatient for all the things you want. Who said entrepreneurialism was a good idea?! In this episode your host Kim Kerton shares an experience of struggle with impatience and procrastination resulting in a lack of motivation, and how she gets through it, all to help you keep going and growing on your own entrepreneurial path. If you need a little help getting through a rough patch in your business building, hearing from those also in the thick of it is just what you need. Follow Unemployed & Afraid on IG , LinkedIn and TikTok Connect with Kim on LinkedIn Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

When we’re so passionate about our business and working so hard, but not yet reaching those milestones, it can be brutal. But one thing we can’t control is the pace at which our journey moves, we just have to keep showing up. In this episode today you’re going to hear all about setting your own pace from the delightful Suze, Founder and Director of muk mat, as well as: Making a product that solves a problem in your life – and turning it into a business Starting with a low-risk model Learning the ins and outs of e-com and marketing Navigating wholesale without having a plan for it The reality of competitors and copycats The personal price you pay through the growing period And the craziest story I’ve heard of a hell moment that almost destroyed Suze’s business Loads of value and insight incoming for you, so don’t forget to share this show with your business buddies to share the love and support me to grow so I can keep bringing you more. Follow muk mat on IG @muk.mat Check their product and store out online at mukmat.com Listen to the ep I mentioned with Mike from Scratch You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

If you’ve ever been backed into a corner in business, there’s a perspective you need to hear. Because the hustle of the entrepreneur who is living on the edge is like nothing else. In this episode your host Kim Kerton shares her own experience of being backed into a scary revenue place, and the insight gleaned from it, all to help you keep going and growing on your own entrepreneurial path. If you need a pump-up to find the next level of what you’re capable of, this episode is for you. If you’re keen to explore a podcast concept for your business email Kim at [email protected] Connect with Kim on LinkedIn Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

How does it feel to walk away from one business and build another? We left off Part 1 of this episode with Alex Marlow, Director of Gym Challenge Meals in what can only be described as a somewhat unfair end to a beautiful journey. If you have just jumped into this episode and are like Kim WTF are you talking about – head back to the show feed and listen to Part 1 of this episode with Alex. In this last half of our chat Alex shares a very generous insight into… The process behind preparing to franchise Rediscovering yourself through your business The impact building a business can have on your family Making incredibly hard choices And a surprising twist in the plan, one which came up between the time we first scheduled this interview and when we actually chatted. Make sure you keep listening through to the very end of this episode, as after Alex and I sign off from the interview portion, I’ll be jumping back into your ears to share with you yet another turn in Alex’s journey that happened after we recorded this episode. It’s powerful, real, and deeply personal. As a fellow business owner this story will get into your heart. Connect with Alex via the GCM IG @gymchallengemeals You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

If you’re a small business owner, you need all the support and encouragement possible. What you do, what we do - it’s brave as hell. Our guest today, and the story he’s about to tell you, personifies this spirit. His name is Alex Marlow and he’s the director of Gym Challenge Meals, and in this conversation he lets us into the deeply personal full circle journey he’s taken, and had to take, across the two businesses he’s developed. This episode is in two parts to ensure you can catch the full episode within windows of listening that suit you, ‘cause I get you’re busy and may not be able to dedicate a full hour right now, but it’s so worth it to come back and listen to Part 2, which is in the show feed for you already, because what Alex has been through since we recorded this (which I'll share with you across Part 2) is both heartbreaking and heartwarming in the resilience it takes. In Part 1 of this episode, you’re about to hear: How one business, leads to another, leads to who knows what The power in perfecting what you have And the lingering and under-reported impacts of the covid years on small businesses Quite simply, it’s a deeply honest conversation about the lifecycle of growth, change and the challenges that can end our businesses prematurely and a personal look into the journey of one of the bravest business owners I’ve met. Connect with Alex via the GCM IG @gymchallengemeals You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

What happens when your business is trucking along, and then the opportunity to make a major change in the day to day comes along - what do you do? In this episode your host Kim Kerton is giving you food for thought around the structure of your business, why you should embrace making a big change to how you work, and why not being afraid of going from self-employed to employed and back again. If you need some encouragement to be kind to yourself and stay open through change, this episode is for you. Read the article Kim mentioned on Smart Company Connect with Kim on LinkedIn Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Don’t you just wish you could flash forward and know that everything will work out with your business idea? Self-doubt holds back so much potential in the early days, and our business builders in this episode know all about working through the pain. Caroline & Kelly, business partners in Solmates, share all of the things they wish they knew, how they’ve grown to establish a successful business in partnership and why it’s important to back yourself from the beginning. You’ll also hear about: How a desire for purpose kick started an adventure Finding a partner for the elements you need to make a business thrive The realities of designing and manufacturing a brand new product Managing the planning of a business when there’s no competitors to benchmark against The benefits of DIY when launching And the random skills you develop as a business owner If you want to learn from people who’ve gone before, but who are still in the thick of it, and feel some solidarity and support in your own business endeavours, you’re in the right place. Check out Solmates online via their website Follow them on the socials @solmatesau You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

If you’ve ever had nerves about showing up to a conference, a networking event, or any business event - this story is for you. In this episode your host Kim Kerton shares a personal experience of attending an industry conference, on the other side or the world, as a solo business operator - and the surprising outcome. Feeling nervous and pushing ourselves into spaces before we’re ready in business is all part of it. We will doubt our path, desperately want to hide away, and feel out of control a lot of the time - that’s exactly why this podcast exists. We’re a group of business owners learning from each other on a mission to start and stay in business, knowing that the experience is more universal than we think. Listen to the chat with Dr Marion Piper for her “getting in the room” story on this channel on Spotify or Apple Subscribe to the Unemployed & Afraid Newsletter for more business insights and small business stories at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

What does it mean to find your unique voice in business? And how does looking at your competitors get you further away? Maritza Barone, Founder of the Guide Your Light podcast network, is building her business, her way. In the sharing of her story you’re going to hear about: Exploring the curiosities that call to you Responding to the business opportunity that’s naturally there Moving through the unknowns of business development Turning away from competition When it’s time to stop consuming and start creating And challenging yourself to think bigger We’re here for all the small business stories and big business learnings to encourage you to build the business of your dreams. Listen to the Things You Can’t Unhear podcast Check out the Guide Your Light podcast network guideyourlightnetwork.com You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Trust me when I say this business building story will be exactly what you need. Dr Marion Piper (aka Dr Maz) understands the importance of building a business that fits you – no matter how that looks and whatever needs to happen as it evolves. In the sharing of her story you’ll hear about: The process of rebuilding yourself through business Exploring newly understood neurodivergence Managing the constant context switching of business Reframing our approach to creativity for better outcomes The helpful role of “critical friends” Noticing when something new is coming through And building the business model that works for you Listen to Maz’s Podcast What Doesn’t Kill Us Check out her work online drmarionpiper.com.au You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Everyone will tell you that when business is challenging you need to diversify, but what does that actually look like in the day to day? Adding new services, shifting pricing models, putting yourself out there in new ways, getting to the other side of imposter syndrome, these are all the things we do for nothing else but the sake of our business being able to continue. If that’s where your head is at right now, we’ve got you. Jen Bishop is an incredibly engaging human, and in this chat about the building and diversification of her business Interiors Addict you’ll hear about: Creating a business where the potential isn’t obvious Getting comfortable with the sell Stepping into a new field based on passion Never closing off from diversification Task switching to an unprecedented level And being cautious of over-delivery (and over-discounting) in a contracting market. Every week there’s an episode for you listener, something that is designed to help you keep going and building a business you’re proud of. If you love it, make sure you’re following the show and tell someone else about it – it helps the show to grow and to continue showing up for you each week. Follow Jen on IG @interiorsaddict Delve into some glorious interiors content online theinteriorsaddict.com You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

One day a conversation will change your life and your business. You won’t see it coming, it won’t be anything like what you thought would happen, but it will open a possibility that will be absolute magic. In this short episode your host Kim Kerton shares a shift in thinking that can help us get through the days (or months) that can feel like we’re wading through business mud on the path to a future we’ve imagined for ourselves. If you’ve ever found yourself over-thinking, over-planning, or just generally feeling like what you’re planning for doesn’t feel possible, this episode is for you. Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

A portfolio business might not answer the annoyingly quick question of “what do you do?” but it could be the answer to your own personal and professional joy. My guest today is Marie Vakakis, Director of the mental health services business The Therapy Hub, and she has a powerful perspective on what it takes to balance leveraging an opportunity, with holding site of the bigger picture and the unique why we have behind being in business for ourselves. In this chat with Marie you’ll hear about: Developing a portfolio business Information overload and its effect on imposter syndrome Navigating new service offerings in a cost-of-living crisis Managing a personal brand business alongside a traditional business The impact of mental health care in business ownership And knowing when to stop scaling up. You will walk away with a sense of business solidarity and renewed belief in how to move forward in your own business, stories of others keeping it real do that for us. Listen to Marie’s podcast This Complex Life Check out the Connected Teens course Visit The Therapy Hub You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Feeling a “wobble” in business? You might be closer than you think. In this episode your host Kim Kerton shares some insights from the depth of a business wobble, how it feels, how normal it is, and what you need to remember in order to move through it. Feeling unsure about our path in business is all part of it. We will doubt our direction, desperately want to stop sometimes, and feel out of control a lot of the time - that’s exactly why this podcast exists. We’re a group of business owners learning from each other on a mission to start and stay in business, knowing that the experience is more universal than we think. Listen to this week’s episode with Jaz aka Your Pricing Queen and get inspired on Spotify, Apple or wherever else you're listening. Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

You don’t need a huge audience to make a huge impact - this episode will share insights into marketing multiple work streams, trading in value and dealing with tough clients, well. We left off Part 1 of this epic chat with Jaz hearing about the mindset shift to start charging what you’re worth – but this part is all about your making your business the best it can be, for you – and that’s all about creating longevity in your business. In Part 2 of this chat, you’ll hear about: Marketing effectively when you have a number of offers The magic of a small following Navigating rejection Creating a better relationship to self when dealing with tough clients Planning your potential And defining success through impact If you missed Part 1, make sure to give it a listen on the show feed. Connect with Jaz on IG @yourpricingqueen Check out her work on our special U&A page creativebusinesskitchen.com/afraid or just explore via creativebusinesskitchen.com/pantry You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

If you feel like you’re undervaluing your business in the price you assign for customers – you need to hear this business building story. Jasmine Parasram, aka Jasmine Design, aka The Pricing Queen, has been through it all when it comes to creating a successful journey in entrepreneurship. In this chat you’ll hear about: Feeling uninspired by the traditional career path Making a safe exit into entrepreneurship The hesitation we experience when stepping into the role of “teacher” The benefit of teaching from your experience over facts And the myriad of ways we can charge for our services to make what we’re worth Part 2 of this episode continues with some epic advice around marketing well, planning better, and the magic of a small audience, so jump straight over to that on the show feed when you’re ready. Connect with Jaz on IG @yourpricingqueen Check out her work on our special U&A page creativebusinesskitchen.com/afraid or just explore via creativebusinesskitchen.com/pantry You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedInSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

If your personal brand and profile plays a part in your business, then it’s worth considering how you show up on LinkedIn. In this episode your host Kim Kerton shares some hard-earned lessons and perspective shifters for finding professional success (without all the heartache of endlessly posting) on LinkedIn, and how you can use it to support your business-building journey and grow your knowledge and voice while you do it. Connect with me on LinkedIn @kim-kerton Catch Joe McKay's episode about building a business as a LinkedIn Ghostwriter on Spotify, YouTube Music or Apple Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Ever felt FOPO (Fear Of Posting Online?), or how about a nagging feeling that you’re in the wrong line of work? In this episode, Joe McKay shares his journey from “boring” job to creative business owner as a LinkedIn Ghostwriter. In the sharing of his business story with your host Kim Kerton, you’ll hear about: Breaking out from the box you’ve been put in Writing as the tool to finding clearer headspace Being patient with the right time to go all in on a side-hustle Communicating value over dollar cost How to market yourself when your work isn’t meant to be seen And the potential of your presence on LinkedIn Connect with Joe McKay on LinkedIn (naturally) @joemckay You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

If you’re experiencing analysis paralysis, or straight up procrastination on the things that could make you money in your business, it might be time to make a big old mess. In this episode your host Kim Kerton shares some game-shifting insight from an unlikely source about how to trust in our potential, and an approach to getting you out of your own way and into revenue raising action. Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTokSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Making money in your business doesn’t have to be hard, and this episode will share insights into the mindset of trusting our ability to make bank. We left off Part 1 of this epic chat with Brook McCarthy hearing about prioritisation, why it’s ok to figure it all out as you go and what we take into business from other roles – but this part is all about money – clearly one of the most important topics not to shy away from in business. In Part 2 of this chat, you’ll hear about: How to reframe selling what you do to a client for the benefit of your bank balance How to not over-complicate making money Reframing the Australian tall poppy syndrome And the radical potential you have within self-employment. If you missed Part 1, make sure to give it a listen on the show feed. Connect with Brook on Instagram @brookmccarthy Grab the Minimum Viable Marketing Plan via hustleandheart.com.au You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

If you’ve struggled with the information overload we experience in the process of building our businesses, you will take so much away from this chat. Hear Brook McCarthy share the story of creating her coaching and training business over the last 16 years, plus some powerful circuit breakers around: The decisions we don’t need to labour over What should be prioritised in the crazy early periods of establishing a business Why figuring it out on the job is an excellent strategy Pivoting as being crucial to longevity The flirtation we all have with looking at jobs And the never-fail approach that will keep you in business. Part 2 of this episode continues with some epic advice around making more money in your business, so jump straight over to that on the show feed when you’re ready. Connect with Brook on Instagram @brookmccarthy Grab the Minimum Viable Marketing Plan via hustleandheart.com.au You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

If you’ve never felt slightly envious of another person’s success, this episode isn’t for you. If you have, you’re in good company, so how can we reflect on envy and use it as a tool for reflection, and progress? In this episode your host Kim Kerton shares a personal story about a recent experience of joyful jealousy, how it almost derailed her business-goals, and some helpful ways to get you back on track if you’re ever stuck in a comparison trap. Here's the podcast episode I mentioned in the show "Building Doors with Lauren Karan" Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

What could happen to your business if you started collecting rejections? If you set a goal not to achieve a big dream, but to be rejected 100 times? Imagine the potential yeses, or the “what about this’s” you never thought of. In this episode, Kim Kerton chats to Penny Locaso, Founder of Hacking Happy Co., about her journey through changing her life, career, and the many no’s that led to a whole lot of happy in her business. This chat is guaranteed to supercharge your belief in yourself, you’ll hear about: Mid-life awakenings The time we have to take to develop the wisdom we need Why we have to celebrate the progress and not the accomplishments The role of compassion and mental recharge in business Undertaking rejection therapy And why you have to share your quest, your purpose in business, widely. You can connect with Penny on LinkedIn @pennylocaso Join the waitlist for her exciting Freedom School via https://hackinghappy.kartra.com/page/freedomschool And browse her work at hackinghappy.co You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Truth is, we’re all a little vulnerable to the myriad of masterclasses, webinars and coaching must-haves in business. So how do we identify when seeking knowledge and guidance becomes toxic procrastination? In this episode your host Kim Kerton shares an insight into knowledge and outsourcing overload, and how to redirect your trust in yourself and what you already know, so that you can keep moving forward. Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

What happens when you have big business dreams, but your mind, body or current circumstance won’t let you chase them? In this episode you’ll hear from Cherie Donnellan, the creative force behind the newly launched gourmet Marshmallow brand Hella Mallow, and in the telling of how she got here she’s sharing with you: The raw and real experience of deep burnout How following our business dreams can heal us Navigating the major life transition of parenting How our known skills help us navigate what we don’t yet know And the experience of launching first, refining later. Business is deeply personal, and the experience can be isolating, let this chat (and all our others) enable you to feel seen and supported. Follow Hella Mallow on IG @hellamallow And on TikTok @hellamallow And make sure to check out the Hella Mallow website hellamallow.com.au You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Between what to charge, what we don’t yet know and learning when and how to say no – service-based business owners have a lot to battle with. In this episode you’ll hear from Hayleigh Watson, AKA Hali Helper, about her experience developing a virtual assistant agency that specialises in helping overwhelmed women-led businesses, and all the growth that’s coming with it, including: Our abilities to teach ourselves what we need to know on the go Making do with what you have when getting started Learning to charge what you’re worth (and beyond) Marketing for growth even when you’re not in market for it (yet) And learning how to say no to the wrong clients Connect with Hayleigh via IG @halihelper or on her website halihelper.com.au Listen to her podcast Girls Gotta Work You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

We decide to make a change in our business, or to start one for the first time, but in order to make it real we have to tell other people about it - insert the ick factor, because pivoting in public sucks. In this episode your host Kim Kerton shares an insight into the personal side of professional pivots large and small, to make you feel less alone in the process. Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

How comfortable are you with learning on the go in your business, and could you ask for help and guidance more often than you do? In this episode Kim Kerton chats to multi-passionate entrepreneur and board director Michelle Cox about how she’s grown, and continues to refine, her portfolio career. You’ll hear about: Owning when you don’t know something for the benefit of you and others Learning on the go, at levels well beyond the startup phase Letting your contribution be your guiding light Our relationships to money The balance of multi-passions and laser focus And the role of self-awareness and presence in business You’ll feel seen, inspired and supported in the epic journey that is business ownership, and all the self-mastery that comes with it, after listening to this chat. Check out Michelle’s ceramics work Flung website flung.com.au and @Flungceramics Listen to her fabulous podcast One Question on Apple or Spotify You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Do we really have a choice to be anything other than persistent when building a business? In this episode your host Kim Kerton shares an insight into finding her voice, the role of grit in business-building and coming full-circle. Need some business solidarity? This is for you. Join the Unemployed & Afraid mailing list at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Creating any new business is hard going, but especially when your idea is challenged and you have to find it within yourself to stay committed to your vision. Lauren Yehezkel, Founder of Lydy knows all about this, she’s raw and real about the experience of building her brand and shares with us in this episode: The time (and patience commitment) of bringing a new product to market The blow-out costs of product development Persisting with your vision, despite what’s against you The time it takes to get your messaging strong And dealing with internet trolling of your business and the brutal nature of TikTok comment sections Follow Lydy (and stay kind!) on: TikTok @reusablelydy IG @reusablelydy And check out the Lydy website lydy.com.au to purchase You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Building a business is guaranteed to come with some angry, frustrating, sad and highly stressful moments, but how can you use them to keep growing? The journey behind Lauren Karan’s building of her tailored recruitment solutions business Karan & Co is filled with deeply insightful and relatable moments. You’ll hear about: Learning to find a sense of satisfaction outside of achieving everything on your (never-ending) to do list Finding confidence in your business purpose Rewriting the rule books of work structures Putting your knowledge, values and beliefs out there to attract the right clients Long-term thinking in networking and supporting others with real value The surprising role business planning has in your potential And an argument for outsourcing the stuff you can do yourself It’s a brilliant chat with business inspo for you through every minute. Check out Lauren’s podcast Building Doors and the Karan & Co website karanandco.com.au Connect with Lauren on LinkedIn You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

When you commit to an action for your business goals and follow the journey that’s right in front of you, and not be too attached to an end goal, what happens next is nothing short of incredible. I’ve got an brilliant conversation and business story for you today – Mike Halligan, Co-Founder of Scratch which is an epic direct to consumer healthy dog food brand – shares his very impressive and inspiring story. You’ll hear about: What assessing a market opportunity actually looks like The way one business leads to another The potential in "boring" categories Being forced into a business before you planned on it Recognising your strengths and finding the right business partner to fill the gaps Teaching yourself to learn what you need to know as you go Becoming a successful people leader as well as a business owner And the role of strong brand led content in cut through marketing. There’s one part where we get into the depths of making it work financially - trying to balance the phase of not paying yourself, while hustling in consulting to make money on the side, all while scaling up and taking on staff in your business – hugely impactful conversation so make sure you stick around for all of it as you’re guaranteed to feel the business inspo you need to keep going. Check out Scratch at https://www.scratchpetfood.com.au/ Follow Scratch on IG @worldofscratch Check out the Off The Leash online mag And give the puppy training podcast a listen You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Being in the business development phase, when you’re pumping out content, meeting people and having conversations just to have them is such a confusing time in business – it feels like you’re going nowhere and everywhere all at once. The story you’re about to hear from Natalia Tapia, Co-Founder of tech platform Graduated, will give you exactly what you need to navigate your own build phase with confidence, trust and resilience. You’ll hear about: Reconciling with practical vs university experience Meetings with strangers that redefine your career path Giving your idea the space to grow Navigating co-founder relationships The challenge of market education when building something entirely new Knowing when to quit your 9-5 and go all in And the weirdness of working your guts out, solo, unnoticed through the seemingly endless building phase. Growing a business at any phase is never easy, but it’s always worth it. Connect with Nat on LinkedIn Check out Graduated at graduated.io You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

“Acting as if” has to be one of the best business mantras out there, and this chat is full of so many more incredible and relatable takeaways for those of us dreaming of building our businesses to their heights. Viv Conway is one part of the force behind the brand Girls Get Off that if you haven’t heard of before, well, you’re welcome. The ground covered by Viv in the sharing of her own business-building story is vast and golden - you’ll hear about: The mistakes you make in the process of starting a business Exploring different business ideas to find your fit without fear Embracing the awks feeling of putting yourself out there and getting to the other side of it Finding and embracing your unique brand voice with confidence and gut instinct The power of standout marketing for product-based business Why you shouldn’t always jump to outsourcing for something that’s new to you The value of like-industry mentors and relationship building Cashflow and profit learnings on the go And trying to rest for the sake of your business growth while worrying you won’t be rested “enough” to achieve what you want to… we get that feel don’t we!? If you’re facing a sprint or feeling a little overwhelmed at what’s in front of you, this podcast episode of Unemployed & Afraid is going to give you exactly what you need. Follow Girls Get Off on IG @girlsgetoff Listen to the Girls Get Off Podcast Connect with Viv on IG @vivconway_ Check out the GGO website… girlsgetoff.com.au You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Getting to know who you are, how you work, and how to uniquely thrive in business truly is a story of “doing the work” personally and professionally, and if you’re ready for that, I have no doubt you’re going to love this chat. Cherie Clonan, CEO of The Digital Picnic is the business friend we all need in our life, and it’s my privilege to share her story with you today. In it you’ll hear about: Discovering your business through what you were missing in your own professional development The difference between course creators and teachers Why having a real, deep passion for your industry is so important for longevity Finding your voice on stage The impact of the right [and wrong] hires The potential of being taken advantage of in business when seeking support The challenges that shake you to your core and challenge your self-belief And why micro-growth needs to be far more major Connect with Cherie on LinkedIn Make sure to follow them on IG @thedigitalpicnic Check out their LinkedIn Masterclass I mentioned You can find the conversation transcript at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

This business story is going to be deeply supportive to what I would argue is the most important aspect of working for yourself and building a business - the personal evolution you go through that really makes or breaks - learning to look at yourself in new ways and truly acknowledge all that you’re capable of that you may not have always thought you were. Eric Mirbach is Co-Founder and CEO of Berlin based creative services agency Very Good Looking, and in the sharing of his business journey you’ll hear about: How lifestyle interests can steer you into new careers Discovering how to create a business in your zone of genius through the creation [and closure] of other businesses Finding a balance between providing value, positive influence, and achieving financial stability Navigating business partnerships Embracing the love of work in equal measure to that of a hobby And some really interesting chat around an approach to exercise and meditation that truly allows you to give your mind a real rest. If embracing your full self and all of your capability in business is on your bingo-card, this episode is for you. Connect with Eric on LinkedIn @ericmirbach Check out his work at verygoodlooking.berlin You can find the conversation transcript at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Multiple passions can mean multiple businesses – so how do you do it, and be able to pivot with each as they grow? The answer could boil down to balancing both your professional and your personal growth efforts, but as always there’s more to the story. In this episode you’ll hear from the incredibly warm Rachel Smith who is successfully building multiple businesses by ensuring her measures of success are relevant, and flexible. She’s widely known as the founder of Rachel’s List a jobs board for freelancers, but as you’ll hear she has plenty more super engaging business feathers in her cap. In the sharing of her business building story, where we really get into both the practical and the personal journey of it all, you’ll hear about: Following a childhood interest into a lifelong career, and not being afraid to keep following its pivots Working through the retrospective build of an accidental business as it grows Some handy insights into pitching your writing to publications How to effectively work with your team of freelancers and how it differs to on-books staff members Experimenting in your small-business marketing to sometimes amusing outcomes The role your confidence growth plays in your business approach Monetizing multiple business streams at different stages And the impact of podcasting in the marketing of your business and in nurturing new parts of yourself in the process Business growth is equal parts professional and personal - we’re here for it all to inspire you to feel seen, supported, and excited to grow the business of your unique dreams. Some notes from the episode… We chat about some great insights from the episode of Unemployed & Afraid with Alexandra Senter, make it your next listen HERE Check out Source Bottle for contributor sourcing [and contributing to stories]. And make sure to connect with Rachel’s work via: RachelsList.com.au Thecontentbyte.com [The Content Byte Podcast] Thecontentbytesummit.com.au Lettertomyex.com You can find the conversation transcript at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Creating a business in the field you’ve spent your career in as an employee is a unique experience, but when you’re aiming for a better fit lifestyle and to work on something that matters to you, it’s an experience worth taking. My guest today knows all about it – she’s a small business owner, naturally, this is Unemployed & Afraid after all and we’re all about those SME stories, and her business exists to support small business owners. Heidi Warren is Director of Law by Design and in this chat you’ll hear about: Realising a glittering law career was less sparkly than you’d hoped Dropping your profession for something very different, only to pick it back up again as a business down the track Hitting go on a business as baby #3 “sleeps” The mental segmentation challenge that is running your own business Making the business you’d like to see exist, even if it goes against the grain of your profession Responding to the market need, after you’ve gotten started Stepping out from behind your brand in a way that suits you And some priceless info on legals for small business, whether that’s as a sole trader or business, selling a product or a service, or a course – we’re talking privacy policies, protection, insurances and Trademarking – and so you’re gonna want to stick around for that We’re always here for you listener to inject some real feels and inspiring connection on the journey that is building a business to make sure you have what you need to keep going – this episode delivers just that. Connect with Heidi on LinkedIn Follow Law by Design on IG @lawbydesign.lxd Check out the Law by Design Website lawbydesign.com.au [and all the excellent templates and resources] You can find the conversation transcript at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

If you happen to be an employee currently deciding on if leaving to start your own business or simply explore something “else” is for you, this episode will be exactly what you need – we’ve both been there and are sharing some hard earnt lessons that will support you with whatever stage you’re at. My guest today is the warm and deeply intelligent Camey O’Keefe, Director of Gambol Creative, and she shares the moment her business seed was planted by the impact of a particular speaker, and after listening to this I think she might just be the person whose sharing you’ll look back on in a few years’ time as the seed to exploring your own thing… In this chat you’ll hear about the experience of: What happens when you just say yes Knowing when you’ve simply reached the end of the journey of working for others The moves that only make sense in retrospect Going into business when you never really wanted to go into business Formalising how you’ll monetize as you get going Relearning how to work on what you’re building - and that the business doesn’t work unless you do Navigating whether to develop a service-based business under your own name, or a brand name And realising there is rarely an end goal in the development of a business where everything feels “done” and ready to be shared Great choice hitting play on this episode, because it is really about to deliver some uplifting, inspiring, down to earth real feels on the experience of building a business. Connect with Camey on LinkedIn Visit her Website Gambol.com.au You can find the conversation transcript at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Not all business owners feel comfortable sharing their journey at the early stages or until there’s some wins on the board - thing is, that’s where the absolute gold is for us all as business builders. If we never see ourselves in the stories of others we might just give up on something that could be amazing. So, I’m very excited to share with you my chat with Teresa, Founder of Your Season an online platform that organises third-party clothing items into seasonal colour analysis palettes which you’ll hear more about shortly, who’s right in that glorious early phase and so generous with her learnings. You’ll hear about: The random sparks that can cause a life-changing business idea The realities of a tech start up from idea to incubator, to grants, legals and ongoing financing Navigating the hidden costs in business Finding a workflow that’s manageable for when you have both a business to build and a supportive job to maintain. The ins and outs of building affiliate partnerships Dealing with rejection And trying to get started without proof points. There's so much gold to learn from each other here, no matter what stage we’re at, and so I know you’re going to love this chat. Check out Your Season at yourseason.co Follow them on IG @yourseason2023 You can find the conversation transcript at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Let’s get deeply personal and under the hood of my business where, me, your host Kim Kerton, is dishing out the realities of building and monetizing a podcast brand, developing a consulting business and learning what to let go of when exploring new ideas. I’m sharing with you: Some recent, big, revenue stream let downs The ins and outs of this pods financials Deciding if and how I can continue to build my business What [free] platforms I’m using for marketing, how I’m using them, and what results they’ve delivered My struggles with courage in business What it's like when you really are the only person working on your business And being not so gently pushed in the direction you were always meant to go This episode is all about owning my story, your story, our story, no matter how unpretty it might be, and truly appreciating that small business is very, very big. Listen to the Online Course development mini series “Business Within Your Business” HERE You can find the conversation transcript at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

The fear of sucking at something has killed more businesses [and more passions generally] than any other life variable. Thing is, being average and not knowing what you’re doing is completely unavoidable for anything new worth doing. Building a business is no different. We don’t get where we want to go without feeling challenged, confused, unsure and maybe even a little bit embarrassed while we try. But if you’re willing to sit with this pain, you’ll become unstoppable. And this episode will show you why. My guest is the celebrated painter Monique Fedor, and in the sharing of discovering her passion and following it through to a thriving business you’ll hear about: Pushing forward when you almost give up Embracing the title [and magic] of being of self-taught The dark side of Instagram How to find your crowd The constant battle with self-doubt we experience And the benefits of making new connections along the way So, if you’re holding yourself back in some way, I think you’ll be ready to push forward after hearing this business-building story. Follow Monique on IG @moniquefedor_ Check out Monique’s Website moniquefedor.com You can find the conversation transcript at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

The shift from being employed to self-employed is a unique experience that, quite simply, if you haven’t been through it’s almost impossible to explain the gut-wrenching, soul growing, soul destroying, exhilarating, terrifying feels it brings – but today’s guest really gets all sides of employment. Her name is Ali Killaly and she’s the founder of career counselling organisation Workpants, and her story of coming to build and now scale her incredible business will leave you feeling seen and inspired for wherever you’re at with yours. You’ll hear about: The less than linear path to finding your Ikigai in business Going full circle in your career path The experience of reframing your professional identity Developing the business you need in real time The role your ego plays in business and how to tame it Working through the uncomfortable yet exhilarating daily experience of building a business you’re passionate about The value of manufacturing a catalyst to push you to take the steps you need to What outsourcing can take away from you in the initial building phases of your business And learning to lean into your scrappy side Growing your own small-business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. We’re here for you, the ones who have made the brave decision to employ themselves anyway. Connect with Ali and Workpants on IG @_workpants Check out the Workpants Website at workpants.com.au Listen to the Workpants Podcast wherever you pod You can find the conversation transcript at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

If you are joining me today at a time where you’ve been battling with a particularly frustrating business-building mindset, the one where you have a million things you want to accomplish, are unsure of exactly where to start, and have seemingly lost the creative and / or productive capability to make it happen – I see you! And this chat will be exactly what you need. Our guest today is Lisa Booth, Founder of Booken Blend, a business that is all about supporting individuals in the build of their passive, sustainable home – and there’s a beautiful synergy in the concept of building something sustainably that I want you to hold in the same space as your approach to building your business. in this chat you’ll hear about: Following an instinct, into an idea, into a business Developing a business that allows you to do work that can make a real impact on your own life and the lives [and wellbeing] of others The fear you experience when you start monetizing one of your passions Testing your ideas before over-investing in them Nurturing and genuinely serving your biggest fans Why practice makes perfect really is the key in building your own thing What it really feels like to pull the pin on a secure job for the insecurity of a growing business Shifting your known identity from one thing to another And knowing your creative limits on the days it doesn’t flow. Imposter syndrome is something we hear about a lot, because it can affect us all – regardless of what qualifications we have or the amount of market testing we do before creating something, there will likely still be this little voice saying “who do you think you are to do this” – if that little voice is driving you nuts and you want to put it in the bin, you’re gonna love this chat. Follow Lisa on IG @bookenblend Check out the Booken Blend website and its wonderful resources at bookenblend.com You can find the conversation transcript at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

You’re about to hit play on Part 4 of the Business Within Your Business Unemployed & Afraid Mini-Series, and join your host side by side in the creation of an online course - an idea that could work fantastically well for your business too... So you build a course, but how do you get it out there? How do any of us market something like this? In this episode I chat with Mia Fileman from Campaign Del Mar for some top notch advice on how to market a course, working with what you’ve got. You'll hear about: Setting realistic expectations Making your offering clear and convert-able The value of social proof Falling in love with your owned media assets The best methods for course awareness And why you need to fall in love with marketing (if you’re not already) Us small-business folks tend to go it alone much of the time, but there is just so much goodness to be gained by asking for help so I’m doing just that for both of us listener. In this Mini-Series with Squarespace, we’re exploring all the questions and tackling the very real challenges along the way, so that YOU feel more empowered in making your own online course real. Hidden inside your business, is another business, ready to be built on everything you learned to get you here. Be one of the first to access my online course on building your small-business a big branded podcast at goodsideofthebed.com.au Check out Squarespace Courses at https://www.squarespace.com/ecommerce/online-courses And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.