PLAY PODCASTS
Ultimate Guide to Partnering®

Ultimate Guide to Partnering®

104 episodes — Page 1 of 3

297 – 10 Years of Microsoft Co-Sell: What the Top Partners Do Differently in 2026

Apr 29, 202649 min

296 – Why the Obsolete MSP Model is Dying and How to Join the MIP Elite

Apr 21, 202640 min

295 – What the C-Suite Isn’t Telling You About AI Trust and Governance

Apr 14, 202621 min

294 – The Missing Piece of Your Ikigai: Why Nobody Finds Purpose Alone – Vince Menzione

Apr 7, 202611 min

293 – The $500B Cloud Commitment Opportunity Are You Being Left Behind?

Mar 31, 2026

292 – Stop Automating Bad Processes: Why Your AI Strategy is Already Failing

Mar 23, 202628 min

291 – The Power of Three: How Top Leaders Turn AI Into Growth

Mar 16, 202643 min

290 – The AI Pilot Era is Officially Dead—Are You Being Left Behind?

Mar 8, 2026

289 – The End of Attention: Why ‘Business as Usual’ Will Fail in 2026

Mar 2, 202642 min

288 – The Millions You’re Losing Without Even Knowing It

Feb 15, 202612 min

287 – The $300B Marketplace Shift: Why Agents, REO, and the Channel Will Decide Who Wins

Feb 8, 202615 min

286 – Why the AI Economy Is a Multiplier Game—and Most Companies Are Playing It Wrong

Feb 1, 202610 min

285 – Why Most Partners Will Fail in the AI Era (If Your Missing the 4 Pillars)!

Jan 25, 20267 min

284 – You Are Losing Deals You Never Even Saw (The 28 Moments)

Jan 18, 20267 min

283 – Hyperscaler Domination: How Elastic Won the Triple Crown as a Pinnacle Partner.

Jan 4, 202612 min

282 – How 7 Partners Decide Your Sale Before You Even Show Up

Dec 28, 2025

281 – Why SHI’s Audacious Transformation is Mastering Agentic AI

Dec 21, 202522 min

280 – A Half Trillion Dollar Opportunity: How ServiceNow Unlocks Marketplace

Dec 14, 202541 min

279 – Why Microsoft Sellers Are Ignoring Your Solution (And How to Fix It)

Dec 7, 202514 min

278 – AWS Marketplace Unlocked: The AI Agent & Tools Strategy You Need to Win

Nov 30, 202533 min

277 – Decoding the 22 Billion Dollar Secret to Partnership Success in 2026!

Nov 23, 2025

276 – Microsoft Co-Sell & AI: Erwin Visser on the $600B Growth Model

Nov 16, 202538 min

275 – 12 Costly Microsoft Partnership Mistakes — and How to Fix Them!

Sep 25, 202546 min

274 – Why Success Is Never Built Alone: The Ultimate Partner Framework for Growth

Sep 15, 20257 min

273 – Transforming the Channel: Ingram Micro Drives AI-Powered Go-to-Market Success

Aug 31, 202526 min

272 – Unlocking SMB Potential: How PAX8 and AI Are Disrupting the Cloud Channel

Aug 26, 202520 min

271 – Unstoppable MSPs: AI, Marketplaces & Partnerships in the Age of Tectonic Shifts

Aug 12, 202548 min

270 – Microsoft’s Tectonic Shifts: A Partner Roadmap for FY26 with Nina Harding

Aug 3, 202543 min

269 – Stop Guessing, Start Winning: How to Master Microsoft Co-Sell with the FAME Framework

Jul 29, 202533 min

268 – Cracking Microsoft SME&C: The Partner Playbook for Growth

Jul 16, 2025

267 – The 1% Club: Elastic’s First Secrets to Partner of the Year Status

Jul 13, 202536 min

266 – Mastering Microsoft Partnerships: Agility, AI, and the Path to Growth with Lori Borg

Jul 6, 2025

265 – From First Click to $1B: Winning in the Cloud Marketplace Era

Jun 29, 202540 min

264 – AI Unleashed: Microsoft & NVIDIA Drive $1 Billion Marketplace Deals & Agentic AI Revolution

Jun 24, 202534 min

263 – The Lightbulb Moment: Microsoft’s Vision for AI and its Partners

Jun 22, 202522 min

262 – Microsoft’s Partner-Led Future: Nicole Dezen on AI, FY26 Strategy & $661B SMB Opportunity

Jun 16, 202524 min

261 – How Cloud Marketplaces Are Reshaping IT Sales — And How You Can Win on Azure, AWS, and Google Cloud

Apr 27, 202552 min

260 – The Partnering Revolution: AI, SaaS, and the Future of Work

Apr 16, 202554 min

259 – Tech Trends and Predictions for 2025 with Jay McBain

Mar 23, 202538 min

258 -How to Unlock Marketplaces and the Future of B2B with Jon Yoo of Suger

Mar 17, 202551 min

257 -Unlock Google Cloud Growth: Dai Vu on AI, Partnerships & Marketplace

Mar 5, 202544 min

256 – AI Trends, Marketplaces & The Future of Partnerships | Insights from Top Industry Leaders

Feb 26, 202544 min

255 – Microsoft’s AI & Software Vision: An Inside Look with Jason Graefe

Feb 13, 202526 min

254 – Mastering Tech Evolution: Regina Manfredi on AQ, Bold Partnerships & Modern Selling

Feb 4, 202526 min

253 – Strategize ISV Cloud Success with Justin Murphy

Jan 22, 202554 min

252 – Secrets to Thriving in Microsoft’s Ecosystem: Reis Barrie Shares Proven Tactics

Jan 14, 2025

251 – Tech Trends, Ecosystems, and AI: Jay McBain on Partnering for 2025 Success

Jan 5, 202559 min

250 – Master Your Mind: Michael Gervais on Unlocking High Performance and Well-Being

Dec 22, 20241h 6m

249 – 2025 Cloud and AI Predictions: Hyperscalers, Ecosystem Shifts, and $400 Billion Opportunities

Dec 16, 202449 min

248 – Redefining Partnerships in the AI Era: Unveiling Microsoft’s Vision for Platform Growth

Dec 9, 2024