Top of Mind

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: - How important is it to have a content plan? - I am looking to move jobs in the marketing industry, what will make my resume stand out? - How can I ensure my content is professional on LinkedIn? - Is it too late to jump on TikTok? - Is boosting my content worth investing in for my business? If you have a question you can: - Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast - Send us a DM @topofmind.pod - Send us an email [email protected] - If you listen on Spotify leave a question in the Q&A function Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby Laura on LI: https://www.linkedin.com/in/laurahodges100/ Laura on TikTok: https://www.tiktok.com/@laura.hodges

Amy Castano is a business owner that wears more hats than most! Not only has she co-founded and built the ACERO brand with her ex-husband Jono, she has also spent years building her personal brand, starting in the finance industry to the luxury beauty influencer she is today, with over half a million followers across her social media platforms. In an age of content saturation, Amy believes that content is the single most important ingredient in brand success and talks about how individuals can cut through the noise and create meaningful connections with their audience through their social media presence. In this episode Amy talks about how she has simultaneously built the ACERO brand and her personal brand as well as discussing the lowest point in her life to date. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Amy on IG: https://www.instagram.com/amycastano/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

There is a lot of experts out there who claim they have hacked the LinkedIn algorithm, so we thought we would go straight to the source and hear the truth about the LinkedIn algorithm from LinkedIn's Senior Account Director, Kathryn Marsh. In this episode Kathryn explains the huge opportunity for brands and businesses on LinkedIn, she shares the brands that are doing it well, as well as a new term LinkedIn have created called 'im-post-er' syndrome. Kathryn also shares what the platform is favouring, and how you can get the most out of LinkedIn as an authentic thought leader. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Kathryn Marsh on LI: https://www.linkedin.com/in/kathryn-marsh/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: - I’m thinking about going to university for marketing? What would you suggest? - Which channel should I grow my brand on? - I have clients asking for cheaper deals, how do you navigate this as a business owner? - Where do I start when it comes to building my personal brand? - Who inspires you? Do you have a mentor? If you have a question you can: - Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast - Send us a DM @topofmind.pod - Send us an email [email protected] - If you listen on Spotify leave a question in the Q&A function Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby Laura on LI: https://www.linkedin.com/in/laurahodges100/ Laura on TikTok: https://www.tiktok.com/@laura.hodges

A boutique fitness studio founder, a neuroscientist and a LinkedIn expert join Hayley Westoby founder of Gambit Collective to talk about leveraging marketing, social media and personal branding to scale and grow your business and/or brand. Our guests are: Josh Mildren, Founder of REVL training Alexis Fernandez-Preiksa, Best-selling author, Neuroscientist, and Host of DYFM (Do you F*cking Mind) Podcast Kathryn Marsh, Senior Account Director at LinkedIn Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to get better guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

We have seen fitness fads rise and fall. The fitness industry is a tricky one to navigate let alone succeed in, in episode 4 Hayley Westoby sits down with Josh Mildren the founder of the boutique fitness franchise; REVL to understand the secret ingredient when it comes to building a successful gym franchise in 2024. In this episode Josh talks about where his love for branding began, as a content creator and how that evolved into what the REVL franchise looks like today. Josh also breaks down the marketing tactics REVL have used to start and scale their business to the 30 locations they have today, and the advice he would give to anyone wanting to follow in his footsteps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Josh on IG: https://www.instagram.com/joshmildren/ Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

The number of people who listen to podcasts has increased by over 40 million in the last year globally, and Australians are downloading over 1 billion podcasts, up 26% for the year. Kyle Traynor has a podcast that is in the top 1% of podcasts worldwide. In this episode Kyle breaks down why building a brand and creating a podcast is something every brand will be doing in the next 5 years, as well as sharing the secret recipe for creating a successful podcast? Kyle also discusses with Hayley why podcasts are the gold standard for community building, why 99% of podcasts don’t make it past episode 20, and shares some incredible advice for brands and individuals looking to create their own podcast. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Kyle on IG: https://www.instagram.com/kylertraynor/ Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In today's attention economy, it is no longer about being the best, it is about being the best known. When people think of you first, they’re more likely to purchase your products, service or business. This episode introduces Top of Mind, your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. This podcast is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. This 10 minute introduction episode outlines what you can expect from the podcast series, and explains the importance and three reasons why staying top of mind is important. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to get better guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby