Top of Mind

What happens when you spend eight years in a career that was never really yours? You pivot - and you build something the world actually needs. For our first episode of Season 3 of Top of Mind, we sit down with Ash Raso, the founder of Capsule Wardrobe, a fashion brand that is less than a year old and already reshaping the way women think about getting dressed. Ash gets radically honest about her ADHD diagnosis on the eve of her brand launch, losing her entire supply chain overnight due to US tariffs, risking her and her husband's house deposit on the business, and why she believes embarrassment is the price of entry. She also shares the exact marketing blueprint she used to build an email list of 10,000 warm leads before she even had a product to sell. This is a masterclass in building with conviction when the odds aren't in your favour. In this episode we cover: How Ash's ADHD diagnosis two months before launch nearly derailed everything - and the reframe that changed it all Why she spent eight years as a property developer, risked her house deposit on a fashion label, and hasn't looked back Hitting six figures in four hours on launch night - then losing her entire supplier overnight due to US tariffs and how she fixed it The exact pre-launch marketing blueprint she used to build 10,000 warm email subscribers before a single product existed The body proportion framework that changes how you get dressed (and why Pinterest is working against you) What 'play to lose' really means - and why it's the most useful mindset shift for any founder If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Capsule Wardrobe on IG: https://www.instagram.com/capsulewd_/ Ash Raso on IG: https://www.instagram.com/ashraso/ Capsule Wardrobe on TikTok: https://www.tiktok.com/@capsulewd Ash Raso on TikTok: https://www.tiktok.com/@ashley.raso Website: https://capsulewd.com/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

What happens when you spend eight years in a career that was never really yours? You pivot - and you build something the world actually needs. For our first episode of Season 3 of Top of Mind, we sit down with Ash Raso, the founder of Capsule Wardrobe, a fashion brand that is less than a year old and already reshaping the way women think about getting dressed. Ash gets radically honest about her ADHD diagnosis on the eve of her brand launch, losing her entire supply chain overnight due to US tariffs, risking her and her husband's house deposit on the business, and why she believes embarrassment is the price of entry. She also shares the exact marketing blueprint she used to build an email list of 10,000 warm leads before she even had a product to sell. This is a masterclass in building with conviction when the odds aren't in your favour. In this episode we cover: How Ash's ADHD diagnosis two months before launch nearly derailed everything - and the reframe that changed it all Why she spent eight years as a property developer, risked her house deposit on a fashion label, and hasn't looked back Hitting six figures in four hours on launch night - then losing her entire supplier overnight due to US tariffs and how she fixed it The exact pre-launch marketing blueprint she used to build 10,000 warm email subscribers before a single product existed The body proportion framework that changes how you get dressed (and why Pinterest is working against you) What 'play to lose' really means - and why it's the most useful mindset shift for any founder If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Capsule Wardrobe on IG: https://www.instagram.com/capsulewd_/ Ash Raso on IG: https://www.instagram.com/ashraso/ Capsule Wardrobe on TikTok: https://www.tiktok.com/@capsulewd Ash Raso on TikTok: https://www.tiktok.com/@ashley.raso Website: https://capsulewd.com/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

If you work in marketing, live on social media, or obsess over brand and business building - this one’s for you. In Part 2 of this two-part episode, host Hayley Westoby chats with Tahlia Kennedy, the 22-year-old Head of Content at Kinso - the viral AI startup backed by Frank and Jacques Greeff. Tahlia didn’t follow a traditional path to land one of the most exciting content roles in the country. No resume stacking. No 10-year plan. Just showing up with consistency, creativity, and curiosity - and letting her work speak for itself. This is a behind-the-scenes look at what it actually takes to build content that lands, a brand that sticks, and a career that doesn’t look like anyone else’s - all in real time, and all in public. In this episode, you’ll learn: How Tahlia used her personal brand to land one of the most exciting content roles in Australia What it’s really like building content inside a viral startup (and what she’s learned fast) The marketing mindset shifts that matter in 2025’s attention economy How she stays consistent without burning out - and what she does when motivation’s low Why “building in public” isn’t just a trend - it’s a growth strategy The role of AI in modern content marketing - and how to use it without sounding like everyone else What’s actually working on socials right now - and what’s not worth your energy The underestimated power of showing up before you’re ready Whether you’re growing a business, launching your personal brand, or creating content for a business - this episode will give you the mindset and momentum to build something with meaning and scale. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Tahlia Kennedy on IG: https://www.instagram.com/tahlia.kennedy/ Tahlia Kennedy on TikTok: https://www.tiktok.com/@tahliakenneddy Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

If you work in marketing, live on social, or obsess over brand and business building - this one’s for you. In Part 1 of this two-part episode, host Hayley Westoby chats with Tahlia Kennedy, the 22-year-old Head of Content at Kinso - the viral AI startup backed by Frank and Jacques Greeff. Tahlia didn’t follow a traditional path to land one of the most exciting content roles in the country. No resume stacking. No 10-year plan. Just showing up with consistency, creativity, and curiosity - and letting her work speak for itself. This is a behind-the-scenes look at what it actually takes to build content that lands, a brand that sticks, and a career that doesn’t look like anyone else’s - all in real time, and all in public. In this episode, you’ll learn: - How Tahlia used her personal brand to land one of the most exciting content roles in Australia - What it’s really like building content inside a viral startup (and what she’s learned fast) - The marketing mindset shifts that matter in 2025’s attention economy - How she stays consistent without burning out - and what she does when motivation’s low - Why “building in public” isn’t just a trend - it’s a growth strategy - The role of AI in modern content marketing - and how to use it without sounding like everyone else - What’s actually working on socials right now - and what’s not worth your energy - The underestimated power of showing up before you’re ready Whether you’re growing a business, launching your personal brand, or creating content for a business - this episode will give you the mindset and momentum to build something with meaning and scale. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Tahlia Kennedy on IG: https://www.instagram.com/tahlia.kennedy/ Tahlia Kennedy on TikTok: https://www.tiktok.com/@tahliakenneddy Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In this episode of Top of Mind, host Hayley sits down with 13-year-old founder, creator, and education reformer Alby, an entrepreneur who’s not just questioning the system, but actively building a better one. While most teenagers are navigating their homework and social life, Alby is running a business, building digital education tools, and calling out the outdated structures of traditional schooling - all while juggling his own school schedule. In his first ever podcast, Alby shares what it’s really like to be a young person with big ideas in a system that wasn’t designed for him. From the decision to build in public on social media to speaking out against Australia’s plan to ban social media for under-16s, Alby is part of a generation using creativity, content, and community to push back - and push forward. In this episode, Alby and Hayley chat about: Why he believes the education system is broken (and what he’d build instead) What school isn’t teaching that running a business is How he balances school, building business, and content creation The surprising benefits (and challenges) of building in public The power of community-led learning - and why Gen Z turns to TikTok before textbooks The controversial social media age bans and why he says they’re “lazy” How to stay consistent with content, even when it’s hard Why Gen Z isn’t lazy - they’re just not interested in outdated paths The advice he’d give to others who feel stuck but ready to build something of their own His message for Australia’s Minister of Education (it’s good) Whether you're a parent, teacher, business owner, or Gen Z-er yourself, this episode will shift how you see education, leadership, and the next generation of builders. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Alby C on IG: https://www.instagram.com/albys_journey/ Alby C on TikTok: https://www.tiktok.com/@albys_journey Discover Finkle: https://finkle.app/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In this episode of Top of Mind, host Hayley sits down with 13-year-old founder, creator, and education reformer Alby, an entrepreneur who’s not just questioning the system, but actively building a better one. While most teenagers are navigating their homework and social life, Alby is running a business, building digital education tools, and calling out the outdated structures of traditional schooling - all while juggling his own school schedule. In his first ever podcast, Alby shares what it’s really like to be a young person with big ideas in a system that wasn’t designed for him. From the decision to build in public on social media to speaking out against Australia’s plan to ban social media for under-16s, Alby is part of a generation using creativity, content, and community to push back - and push forward. In this episode, Alby and Hayley chat about: Why he believes the education system is broken (and what he’d build instead) What school isn’t teaching that running a business is How he balances school, building business, and content creation The surprising benefits (and challenges) of building in public The power of community-led learning - and why Gen Z turns to TikTok before textbooks The controversial social media age bans and why he says they’re “lazy” How to stay consistent with content, even when it’s hard Why Gen Z isn’t lazy - they’re just not interested in outdated paths The advice he’d give to others who feel stuck but ready to build something of their own His message for Australia’s Minister of Education (it’s good) Whether you're a parent, teacher, business owner, or Gen Z-er yourself, this episode will shift how you see education, leadership, and the next generation of builders. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Alby C on IG: https://www.instagram.com/albys_journey/ Alby C on TikTok: https://www.tiktok.com/@albys_journey Discover Finkle: https://finkle.app/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

“Be the designer bag - not the bargain bin.” In this solo episode, Hayley dives into a mindset shift that will completely reframe how you think about rejection, pricing, perceived value, and your worth as a business owner or service provider. It's called The Designer Bag Theory - and once you hear it, you'll never see “no” the same way again. Whether you’re tired of discounting yourself, frustrated by client pushback on price, or just want to confidently stand in your value - this episode is your permission slip to stop begging and start owning your positioning. In this episode, we unpack: The Designer Bag Theory and how to apply it to rejection in business Why perceived value isn’t universal — and that’s okay How to stop selling to the wrong people (and what it’s costing you) The real reason you don’t need to explain your worth to everyone Why rejection is actually data - and how to use it to improve your offer A reminder that you’re not for everyone - and that’s the point If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A boxSign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: ⁠@topofmind.pod⁠ Top of Mind on TikTok: ⁠@topofmind.pod⁠ Gambit Collective on IG: ⁠@gambit.collective⁠ Gambit Collective on LinkedIn: ⁠Gambit Collective⁠ Gambit Collective on TikTok: ⁠@gambitcollective⁠ Hayley on IG: ⁠@hayleywestoby⁠ Hayley on LinkedIn: ⁠Hayley Westoby⁠ Hayley on TikTok: ⁠@hayleywestoby⁠

This one’s raw. Candid. And packed with founder truths you don’t often hear. Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again. In this episode, Frank gets brutally honest about: Why imposter syndrome hits hardest after success How to use obsession as a weapon, not a weakness The reality of risking everything (including $138K burn rate and $0 revenue) Building publicly - and why attention is the new currency Why hiring “weird, obsessed” people is the ultimate business cheat code The truth about Gen Z, risk, failure, and starting again It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.” If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Frank Greeff on IG: https://www.instagram.com/frankgreeff_/ Frank Greeff on LinkedIn: https://www.linkedin.com/in/frankgreeff/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

This one’s raw. Candid. And packed with founder truths you don’t often hear. Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley Westoby to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again. In this episode, Frank gets brutally honest about: Why imposter syndrome hits hardest after success How to use obsession as a weapon, not a weakness. The reality of risking everything (including $138K burn rate and $0 revenue) Building publicly - and why attention is the new currency Why hiring “weird and obsessed” people is the ultimate business cheat code The truth about Gen Z, risk, failure, and starting again It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.” If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: www.gambitcollective.com.au/email-link Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help us grow and scale your business. Follow along on your preferred channels: Frank Greef on IG: https://www.instagram.com/frankgreeff_/ Frank Greef on LinkedIn: https://www.linkedin.com/in/frankgreeff/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let’s Chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: How do I balance being authentic with being strategic on social media? What should I focus on as a startup when it comes to marketing? How do I build a personal brand that feels true to me, but still sells? What are some low-cost tips to develop and market my brand? What’s the difference between confidence and arrogance when it comes to marketing yourself? How do I stay consistent with content when life is full (especially with kids)? GET EXCLUSIVE ACCESS TO OUR EMAILS HERE: https://www.gambitcollective.com.au/email-link If you have a question you want answered, you can: Leave us a voice note: speakpipe.com/TopOfMindPodcast Send us a DM @topofmind.pod Email us at [email protected] Drop a question in the Spotify Q&A function Top of Mind is an extension of our business Gambit Collective — a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe and review – it helps our podcast grow, brings in incredible guests, and helps unlock more insight to help you grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: @topofmind.pod Top of Mind on TikTok: @topofmind.pod Gambit Collective on IG: @gambit.collective Gambit Collective on LinkedIn: Gambit Collective Gambit Collective on TikTok: @gambitcollective Hayley on IG: @hayleywestoby Hayley on LinkedIn: Hayley Westoby Hayley on TikTok: @hayleywestoby

Is social media eating up hours you don’t have? In this solo episode, I share my One Hour a Week Social Media System - a simple framework to batch a week’s worth of content in just 60 minutes. Whether you’re a café owner, photographer, tradie, or service provider, this system will save you time, reduce stress, and help you stay consistent online. In this episode, I share my One Hour a Week Social Media System - also known as the PACE framework (Plan, Action, Captions, Execute). You’ll learn how to: Map your content pillars so you never run out of ideas Batch a full week of content in just 60 minutes Repurpose one long piece into seven smaller posts Write captions that drive action without being “salesy” Use scheduling tools to stay consistent without burning out Build trust and conversion through consistency, not perfection SIGN UP TO OUR EMAILS HERE: https://www.gambitcollective.com.au/email-link If you have a question you want answered in a future episode, you can: Leave us a voice note: speakpipe.com/TopOfMindPodcast Send us a DM @topofmind.pod Email us at [email protected] Drop a question in the Q&A or comments Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe and review - it helps our podcast grow, brings in incredible guests, and helps unlock more insight to help you grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: @topofmind.pod Top of Mind on TikTok: @topofmind.pod Gambit Collective on IG: @gambit.collective Gambit Collective on LinkedIn: Gambit Collective Gambit Collective on TikTok: @gambitcollective Hayley on IG: @hayleywestoby Hayley on LinkedIn: Hayley Westoby Hayley on TikTok: @hayleywestoby

In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community, complete with brand deals, viral videos, and a growing business. Nick never planned to become a content creator. But a lawn full of rubble, a few time-lapse videos, and some very persuasive encouragement from his wife changed everything. Now, with over 150K followers on TikTok and 260K+ on Instagram, Nick shares how he’s built a brand by showing up, staying real, and turning everyday life into entertaining, educational content. In this episode, Nick and Hayley chat about: How a dead patch of grass started a social media career The “don’t go three days without posting” rule that changed everything Dealing with negative comments (and using them to boost the algorithm) Why you don’t need fancy gear to make great content Turning a niche hobby into a revenue stream - and why it still feels like a hobby The power of “done is better than perfect” when it comes to creating content Lessons from his first brand deal - and why some are worth saying no to The unexpected joys (and occasional weirdness) of being a stay-at-home dad Whether you’re building your personal brand, growing a side hustle, or simply need a reminder that you don’t need a big idea to start - you just need to start - this episode is full of relatable insights and practical encouragement. Got a question for Hayley or a topic you want covered on Top of Mind? DM her, send an email, or drop a comment. If this episode made you smile or think differently - share it, rate it, or hit that follow button. It really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Nick Bransgrove on IG: https://www.instagram.com/lawnsingoodnick Nick Bransgrove on TikTok: https://www.tiktok.com/@lawnsingoodnick Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community, complete with brand deals, viral videos, and a growing business. Nick never planned to become a content creator. But a lawn full of rubble, a few time-lapse videos, and some very persuasive encouragement from his wife changed everything. Now, with over 150K followers on TikTok and 260K+ on Instagram, Nick shares how he’s built a brand by showing up, staying real, and turning everyday life into entertaining, educational content. In this episode, Nick and Hayley chat about: How a dead patch of grass started a social media career The “don’t go three days without posting” rule that changed everything Dealing with negative comments (and using them to boost the algorithm) Why you don’t need fancy gear to make great content Turning a niche hobby into a revenue stream - and why it still feels like a hobby The power of “done is better than perfect” when it comes to creating Lessons from his first brand deal - and why some are worth saying no to The unexpected joys (and occasional weirdness) of being a stay-at-home dad Whether you’re building your personal brand, growing a side hustle, or simply need a reminder that you don’t need a big idea to start - you just need to start - this episode is full of relatable insights and practical encouragement. Got a question for Hayley or a topic you want covered on Top of Mind? DM her, send an email, or drop a comment. If this episode made you smile or think differently - share it, rate it, or hit that follow button. It really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: - Nick Bransgrove on IG: https://www.instagram.com/lawnsingoodnick - Nick Bransgrove on TikTok: https://www.tiktok.com/@lawnsingoodnick - Top of Mind on IG: https://www.instagram.com/topofmind.pod/ - Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod - Gambit Collective on IG: https://www.instagram.com/gambit.collective - Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ - Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective - Hayley on IG: https://www.instagram.com/hayleywestoby/ - Hayley on LI: https://www.linkedin.com/in/hayleywestoby/- Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let’s Chat is our Q&A-style episode where Hayley answers (almost) any question that’s top of mind for you - no fluff, no jargon, just practical advice for real people growing real businesses. In this episode, we dive into everything from overcoming the fear of showing up online to why agencies charge more than Fiverr, free marketing tools for startups, whether it’s worth it to be polarising, and how often you really need to post on social media. We answer: How do I overcome imposter syndrome, especially when stepping into a new version of myself or elevating my brand? What is a ballpark cost to expect for website design or logo design? What should I consider when selecting a team to help me with my marketing and branding? I’d love to use my broadcast channel more intentionally to connect with my audience. What are some creative ways to boost engagement and make it feel more interactive? Is ‘building a community’ really that important? Do I need a ‘marketing plan’ to be successful at marketing? Got a question of your own? We’d love to hear it: Leave us a voice note: https://www.speakpipe.com/TopOfMindPodcastDM us on Instagram: @topofmind.pod Send us an email: [email protected] If you're listening on Spotify, drop a question in the Q&A feature! Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let’s Chat is our Q&A-style episode where Hayley answers (almost) any question that’s top of mind for you - no fluff, no jargon, just practical advice for real people growing real businesses. In this episode, we unpack everything from imposter syndrome to marketing budgets, branding decisions, and whether “building a community” is actually worth the hype. We answer: How do I overcome imposter syndrome, especially when stepping into a new version of myself or elevating my brand? What is a ballpark cost to expect for website design or logo design? What should I consider when selecting a team to help me with my marketing and branding? I’d love to use my broadcast channel more intentionally to connect with my audience. What are some creative ways to boost engagement and make it feel more interactive? Is ‘building a community’ really that important? Do I need a ‘marketing plan’ to be successful at marketing? Got a question of your own? We’d love to hear it: Leave us a voice note DM us on Instagram: @topofmind.pod Send us an email: [email protected] If you're listening on Spotify, drop a question in the Q&A feature! Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG Top of Mind on TikTok Gambit Collective on IG Gambit Collective on LI Gambit Collective on TikTok Hayley on IG Hayley on LI Hayley on TikTok

In this episode of Top of Mind, host Hayley Westoby sits down with Dalton Henshaw, founder of Bullfrog and one of Australia’s most influential creative leaders, to explore what it really takes to build a people-first business that’s high-performing, values-led, and unapologetically different. Dalton shares the journey behind launching Bullfrog - a creative business that has quickly become one of the top independents in the country - and the mindset shifts, leadership philosophies, and structural decisions that have shaped its success. Together, Hayley and Dalton unpack: Why “people-first” is often misunderstood in business The critical difference between transparency and vulnerability as a leader How to build a culture where failure is seen as growth What founders get wrong when hiring senior leaders The power of internal brand building and employer reputation Why Bullfrog ditched traditional agency structures for something smarter And how they ended up with a Guinness World Record for a hairy suit (!) Dalton also opens up about dealing with tall poppy syndrome, the importance of trusting your gut, and why he believes the best leaders are willing to clap for themselves in an empty auditorium. Whether you're building a brand, leading a team, or simply rethinking what modern leadership looks like - this episode is a must-listen. Got a question you'd like Hayley to cover in a future episode? Get in touch via DM, email, or the comments. If you enjoyed this episode, please share it, leave a review, or hit that follow button - it really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Dalton Henshaw on IG: https://www.instagram.com/dalthenshaw Dalton Henshaw on LinkedIn: https://www.linkedin.com/in/dalthenshaw/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective

In this episode of Top of Mind, host Hayley Westoby sits down with Dalton Henshaw, founder of Bullfrog and one of Australia’s most influential creative leaders, to explore what it really takes to build a people-first business that’s high-performing, values-led, and unapologetically different. Dalton shares the journey behind launching Bullfrog - a creative business that has quickly become one of the top independents in the country - and the mindset shifts, leadership philosophies, and structural decisions that have shaped its success. Together, Hayley and Dalton unpack: Why “people-first” is often misunderstood in business The critical difference between transparency and vulnerability as a leader How to build a culture where failure is seen as growth What founders get wrong when hiring senior leaders The power of internal brand building and employer reputation Why Bullfrog ditched traditional agency structures for something smarter And how they ended up with a Guinness World Record for a hairy suit (!) Dalton also opens up about dealing with tall poppy syndrome, the importance of trusting your gut, and why he believes the best leaders are willing to clap for themselves in an empty auditorium. Whether you're building a brand, leading a team, or simply rethinking what modern leadership looks like - this episode is a must-listen. Got a question you'd like Hayley to cover in a future episode? Get in touch via DM, email, or the comments. If you enjoyed this episode, please share it, leave a review, or hit that follow button - it really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Dalton Henshaw on IG: https://www.instagram.com/dalthenshaw Dalton Henshaw on LinkedIn: https://www.linkedin.com/in/dalthenshaw/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby