Top of Mind

What happens when you spend eight years in a career that was never really yours? You pivot - and you build something the world actually needs. For our first episode of Season 3 of Top of Mind, we sit down with Ash Raso, the founder of Capsule Wardrobe, a fashion brand that is less than a year old and already reshaping the way women think about getting dressed. Ash gets radically honest about her ADHD diagnosis on the eve of her brand launch, losing her entire supply chain overnight due to US tariffs, risking her and her husband's house deposit on the business, and why she believes embarrassment is the price of entry. She also shares the exact marketing blueprint she used to build an email list of 10,000 warm leads before she even had a product to sell. This is a masterclass in building with conviction when the odds aren't in your favour. In this episode we cover: How Ash's ADHD diagnosis two months before launch nearly derailed everything - and the reframe that changed it all Why she spent eight years as a property developer, risked her house deposit on a fashion label, and hasn't looked back Hitting six figures in four hours on launch night - then losing her entire supplier overnight due to US tariffs and how she fixed it The exact pre-launch marketing blueprint she used to build 10,000 warm email subscribers before a single product existed The body proportion framework that changes how you get dressed (and why Pinterest is working against you) What 'play to lose' really means - and why it's the most useful mindset shift for any founder If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Capsule Wardrobe on IG: https://www.instagram.com/capsulewd_/ Ash Raso on IG: https://www.instagram.com/ashraso/ Capsule Wardrobe on TikTok: https://www.tiktok.com/@capsulewd Ash Raso on TikTok: https://www.tiktok.com/@ashley.raso Website: https://capsulewd.com/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

What happens when you spend eight years in a career that was never really yours? You pivot - and you build something the world actually needs. For our first episode of Season 3 of Top of Mind, we sit down with Ash Raso, the founder of Capsule Wardrobe, a fashion brand that is less than a year old and already reshaping the way women think about getting dressed. Ash gets radically honest about her ADHD diagnosis on the eve of her brand launch, losing her entire supply chain overnight due to US tariffs, risking her and her husband's house deposit on the business, and why she believes embarrassment is the price of entry. She also shares the exact marketing blueprint she used to build an email list of 10,000 warm leads before she even had a product to sell. This is a masterclass in building with conviction when the odds aren't in your favour. In this episode we cover: How Ash's ADHD diagnosis two months before launch nearly derailed everything - and the reframe that changed it all Why she spent eight years as a property developer, risked her house deposit on a fashion label, and hasn't looked back Hitting six figures in four hours on launch night - then losing her entire supplier overnight due to US tariffs and how she fixed it The exact pre-launch marketing blueprint she used to build 10,000 warm email subscribers before a single product existed The body proportion framework that changes how you get dressed (and why Pinterest is working against you) What 'play to lose' really means - and why it's the most useful mindset shift for any founder If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Capsule Wardrobe on IG: https://www.instagram.com/capsulewd_/ Ash Raso on IG: https://www.instagram.com/ashraso/ Capsule Wardrobe on TikTok: https://www.tiktok.com/@capsulewd Ash Raso on TikTok: https://www.tiktok.com/@ashley.raso Website: https://capsulewd.com/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

If you work in marketing, live on social media, or obsess over brand and business building - this one’s for you. In Part 2 of this two-part episode, host Hayley Westoby chats with Tahlia Kennedy, the 22-year-old Head of Content at Kinso - the viral AI startup backed by Frank and Jacques Greeff. Tahlia didn’t follow a traditional path to land one of the most exciting content roles in the country. No resume stacking. No 10-year plan. Just showing up with consistency, creativity, and curiosity - and letting her work speak for itself. This is a behind-the-scenes look at what it actually takes to build content that lands, a brand that sticks, and a career that doesn’t look like anyone else’s - all in real time, and all in public. In this episode, you’ll learn: How Tahlia used her personal brand to land one of the most exciting content roles in Australia What it’s really like building content inside a viral startup (and what she’s learned fast) The marketing mindset shifts that matter in 2025’s attention economy How she stays consistent without burning out - and what she does when motivation’s low Why “building in public” isn’t just a trend - it’s a growth strategy The role of AI in modern content marketing - and how to use it without sounding like everyone else What’s actually working on socials right now - and what’s not worth your energy The underestimated power of showing up before you’re ready Whether you’re growing a business, launching your personal brand, or creating content for a business - this episode will give you the mindset and momentum to build something with meaning and scale. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Tahlia Kennedy on IG: https://www.instagram.com/tahlia.kennedy/ Tahlia Kennedy on TikTok: https://www.tiktok.com/@tahliakenneddy Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

If you work in marketing, live on social, or obsess over brand and business building - this one’s for you. In Part 1 of this two-part episode, host Hayley Westoby chats with Tahlia Kennedy, the 22-year-old Head of Content at Kinso - the viral AI startup backed by Frank and Jacques Greeff. Tahlia didn’t follow a traditional path to land one of the most exciting content roles in the country. No resume stacking. No 10-year plan. Just showing up with consistency, creativity, and curiosity - and letting her work speak for itself. This is a behind-the-scenes look at what it actually takes to build content that lands, a brand that sticks, and a career that doesn’t look like anyone else’s - all in real time, and all in public. In this episode, you’ll learn: - How Tahlia used her personal brand to land one of the most exciting content roles in Australia - What it’s really like building content inside a viral startup (and what she’s learned fast) - The marketing mindset shifts that matter in 2025’s attention economy - How she stays consistent without burning out - and what she does when motivation’s low - Why “building in public” isn’t just a trend - it’s a growth strategy - The role of AI in modern content marketing - and how to use it without sounding like everyone else - What’s actually working on socials right now - and what’s not worth your energy - The underestimated power of showing up before you’re ready Whether you’re growing a business, launching your personal brand, or creating content for a business - this episode will give you the mindset and momentum to build something with meaning and scale. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Tahlia Kennedy on IG: https://www.instagram.com/tahlia.kennedy/ Tahlia Kennedy on TikTok: https://www.tiktok.com/@tahliakenneddy Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In this episode of Top of Mind, host Hayley sits down with 13-year-old founder, creator, and education reformer Alby, an entrepreneur who’s not just questioning the system, but actively building a better one. While most teenagers are navigating their homework and social life, Alby is running a business, building digital education tools, and calling out the outdated structures of traditional schooling - all while juggling his own school schedule. In his first ever podcast, Alby shares what it’s really like to be a young person with big ideas in a system that wasn’t designed for him. From the decision to build in public on social media to speaking out against Australia’s plan to ban social media for under-16s, Alby is part of a generation using creativity, content, and community to push back - and push forward. In this episode, Alby and Hayley chat about: Why he believes the education system is broken (and what he’d build instead) What school isn’t teaching that running a business is How he balances school, building business, and content creation The surprising benefits (and challenges) of building in public The power of community-led learning - and why Gen Z turns to TikTok before textbooks The controversial social media age bans and why he says they’re “lazy” How to stay consistent with content, even when it’s hard Why Gen Z isn’t lazy - they’re just not interested in outdated paths The advice he’d give to others who feel stuck but ready to build something of their own His message for Australia’s Minister of Education (it’s good) Whether you're a parent, teacher, business owner, or Gen Z-er yourself, this episode will shift how you see education, leadership, and the next generation of builders. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Alby C on IG: https://www.instagram.com/albys_journey/ Alby C on TikTok: https://www.tiktok.com/@albys_journey Discover Finkle: https://finkle.app/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In this episode of Top of Mind, host Hayley sits down with 13-year-old founder, creator, and education reformer Alby, an entrepreneur who’s not just questioning the system, but actively building a better one. While most teenagers are navigating their homework and social life, Alby is running a business, building digital education tools, and calling out the outdated structures of traditional schooling - all while juggling his own school schedule. In his first ever podcast, Alby shares what it’s really like to be a young person with big ideas in a system that wasn’t designed for him. From the decision to build in public on social media to speaking out against Australia’s plan to ban social media for under-16s, Alby is part of a generation using creativity, content, and community to push back - and push forward. In this episode, Alby and Hayley chat about: Why he believes the education system is broken (and what he’d build instead) What school isn’t teaching that running a business is How he balances school, building business, and content creation The surprising benefits (and challenges) of building in public The power of community-led learning - and why Gen Z turns to TikTok before textbooks The controversial social media age bans and why he says they’re “lazy” How to stay consistent with content, even when it’s hard Why Gen Z isn’t lazy - they’re just not interested in outdated paths The advice he’d give to others who feel stuck but ready to build something of their own His message for Australia’s Minister of Education (it’s good) Whether you're a parent, teacher, business owner, or Gen Z-er yourself, this episode will shift how you see education, leadership, and the next generation of builders. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Alby C on IG: https://www.instagram.com/albys_journey/ Alby C on TikTok: https://www.tiktok.com/@albys_journey Discover Finkle: https://finkle.app/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

“Be the designer bag - not the bargain bin.” In this solo episode, Hayley dives into a mindset shift that will completely reframe how you think about rejection, pricing, perceived value, and your worth as a business owner or service provider. It's called The Designer Bag Theory - and once you hear it, you'll never see “no” the same way again. Whether you’re tired of discounting yourself, frustrated by client pushback on price, or just want to confidently stand in your value - this episode is your permission slip to stop begging and start owning your positioning. In this episode, we unpack: The Designer Bag Theory and how to apply it to rejection in business Why perceived value isn’t universal — and that’s okay How to stop selling to the wrong people (and what it’s costing you) The real reason you don’t need to explain your worth to everyone Why rejection is actually data - and how to use it to improve your offer A reminder that you’re not for everyone - and that’s the point If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A boxSign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: ⁠@topofmind.pod⁠ Top of Mind on TikTok: ⁠@topofmind.pod⁠ Gambit Collective on IG: ⁠@gambit.collective⁠ Gambit Collective on LinkedIn: ⁠Gambit Collective⁠ Gambit Collective on TikTok: ⁠@gambitcollective⁠ Hayley on IG: ⁠@hayleywestoby⁠ Hayley on LinkedIn: ⁠Hayley Westoby⁠ Hayley on TikTok: ⁠@hayleywestoby⁠

This one’s raw. Candid. And packed with founder truths you don’t often hear. Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again. In this episode, Frank gets brutally honest about: Why imposter syndrome hits hardest after success How to use obsession as a weapon, not a weakness The reality of risking everything (including $138K burn rate and $0 revenue) Building publicly - and why attention is the new currency Why hiring “weird, obsessed” people is the ultimate business cheat code The truth about Gen Z, risk, failure, and starting again It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.” If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Frank Greeff on IG: https://www.instagram.com/frankgreeff_/ Frank Greeff on LinkedIn: https://www.linkedin.com/in/frankgreeff/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

This one’s raw. Candid. And packed with founder truths you don’t often hear. Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley Westoby to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again. In this episode, Frank gets brutally honest about: Why imposter syndrome hits hardest after success How to use obsession as a weapon, not a weakness. The reality of risking everything (including $138K burn rate and $0 revenue) Building publicly - and why attention is the new currency Why hiring “weird and obsessed” people is the ultimate business cheat code The truth about Gen Z, risk, failure, and starting again It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.” If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: www.gambitcollective.com.au/email-link Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help us grow and scale your business. Follow along on your preferred channels: Frank Greef on IG: https://www.instagram.com/frankgreeff_/ Frank Greef on LinkedIn: https://www.linkedin.com/in/frankgreeff/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let’s Chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: How do I balance being authentic with being strategic on social media? What should I focus on as a startup when it comes to marketing? How do I build a personal brand that feels true to me, but still sells? What are some low-cost tips to develop and market my brand? What’s the difference between confidence and arrogance when it comes to marketing yourself? How do I stay consistent with content when life is full (especially with kids)? GET EXCLUSIVE ACCESS TO OUR EMAILS HERE: https://www.gambitcollective.com.au/email-link If you have a question you want answered, you can: Leave us a voice note: speakpipe.com/TopOfMindPodcast Send us a DM @topofmind.pod Email us at [email protected] Drop a question in the Spotify Q&A function Top of Mind is an extension of our business Gambit Collective — a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe and review – it helps our podcast grow, brings in incredible guests, and helps unlock more insight to help you grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: @topofmind.pod Top of Mind on TikTok: @topofmind.pod Gambit Collective on IG: @gambit.collective Gambit Collective on LinkedIn: Gambit Collective Gambit Collective on TikTok: @gambitcollective Hayley on IG: @hayleywestoby Hayley on LinkedIn: Hayley Westoby Hayley on TikTok: @hayleywestoby