EP:45 - (Part 1) Tahlia Kennedy: The 22-Year-Old Behind Kinso’s Viral Content Engine
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
If you work in marketing, live on social, or obsess over brand and business building - this one’s for you.
In Part 1 of this two-part episode, host Hayley Westoby chats with Tahlia Kennedy, the 22-year-old Head of Content at Kinso - the viral AI startup backed by Frank and Jacques Greeff.
Tahlia didn’t follow a traditional path to land one of the most exciting content roles in the country. No resume stacking. No 10-year plan. Just showing up with consistency, creativity, and curiosity - and letting her work speak for itself.
This is a behind-the-scenes look at what it actually takes to build content that lands, a brand that sticks, and a career that doesn’t look like anyone else’s - all in real time, and all in public.
In this episode, you’ll learn:
- How Tahlia used her personal brand to land one of the most exciting content roles in Australia
- What it’s really like building content inside a viral startup (and what she’s learned fast)
- The marketing mindset shifts that matter in 2025’s attention economy
- How she stays consistent without burning out - and what she does when motivation’s low
- Why “building in public” isn’t just a trend - it’s a growth strategy
- The role of AI in modern content marketing - and how to use it without sounding like everyone else
- What’s actually working on socials right now - and what’s not worth your energy
- The underestimated power of showing up before you’re ready
Whether you’re growing a business, launching your personal brand, or creating content for a business - this episode will give you the mindset and momentum to build something with meaning and scale.
If you have a question you want answered:
🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast
📩 DM us → @topofmind.pod
💌 Email → [email protected]
🎧 Or drop a question in the Spotify Q&A box
Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: www.gambitcollective.com.au/email-link
Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.
Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business.
Follow along on your preferred channels:
Tahlia Kennedy on IG: https://www.instagram.com/tahlia.kennedy/
Tahlia Kennedy on TikTok: https://www.tiktok.com/@tahliakenneddy
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby