EP:37 - Going Viral by Accident: What Creators Can Learn from Nick Bransgrove and LawnTok

In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community, complete with brand deals, viral videos, and a growing business.

Nick never planned to become a content creator. But a lawn full of rubble, a few time-lapse videos, and some very persuasive encouragement from his wife changed everything. Now, with over 150K followers on TikTok and 260K+ on Instagram, Nick shares how he’s built a brand by showing up, staying real, and turning everyday life into entertaining, educational content.

In this episode, Nick and Hayley chat about:

• How a dead patch of grass started a social media career
• The “don’t go three days without posting” rule that changed everything
• Dealing with negative comments (and using them to boost the algorithm)
• Why you don’t need fancy gear to make great content
• Turning a niche hobby into a revenue stream - and why it still feels like a hobby
• The power of “done is better than perfect” when it comes to creating content
• Lessons from his first brand deal - and why some are worth saying no to
• The unexpected joys (and occasional weirdness) of being a stay-at-home dad

Whether you’re building your personal brand, growing a side hustle, or simply need a reminder that you don’t need a big idea to start - you just need to start - this episode is full of relatable insights and practical encouragement.

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Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. 

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Follow along on your preferred channels:

• Nick Bransgrove on IG: https://www.instagram.com/lawnsingoodnick
• Nick Bransgrove on TikTok: https://www.tiktok.com/@lawnsingoodnick
• Top of Mind on IG: https://www.instagram.com/topofmind.pod/
• Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
• Gambit Collective on IG: https://www.instagram.com/gambit.collective
• Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
• Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
• Hayley on IG: https://www.instagram.com/hayleywestoby/
• Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
  Hayley on TikTok: https://www.tiktok.com/@hayleywestoby