EP:29 - (Part 2) Jaryd Terkelsen, Co-Founder of BYS Coffee: From $200k Mistakes to F1 Partnerships: Building a Brand That Endures
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Show Notes
In the age of TikTok virality and overnight success stories, what does it really take to build a brand that people buy into—again and again?
In this episode of Top of Mind, we’re back with Part 2 of our deep dive with Jaryd Terkelsen, co-founder of performance coffee brand Before You Speak. From F1 partnerships to Woolies shelves, we explore the messy middle between hype and long-term success.
In this episode we unpack:
- The reality of launching into Woolies (and why it’s not always what it seems)
- Why physical brand activations are making a comeback
- The real difference between building brand in Australia vs the US
- What patience actually looks like when you're building something that matters
- The power of saying no to speed in favour of sustainability
- And why discipline behind closed doors is the key to staying top of mind
If you're building a brand, chasing longevity, or wondering whether "doing the work" is still worth it—this one’s for you.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
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Follow along on your preferred channels:
Jaryd Terkelsen on IG: https://www.instagram.com/beforeyouspeakcoffee
Jaryd Terkelsen on LinkedIn: https://www.linkedin.com/in/jaryd-terkelsen-53994492/
Before You Speak on TikTok: https://www.tiktok.com/@beforeyouspeakcoffee
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby