EP:28 - (Part 1) Jaryd Terkelsen, Co-Founder of BYS Coffee: Built for Performance, Fuelled by Mistakes: The Real Story Behind Before You Speak Coffee
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Show Notes
Two blokes from Queensland turned turmeric coffee into a multi-million dollar brand. But the journey? Not as sexy as the headlines make it out to be.
In this episode of Top of Mind, Jaryd Terkelsen—co-founder of performance coffee brand Before You Speak—gets brutally honest about startup life, $200k mistakes, the myth of freedom in entrepreneurship, and why the wrong business model can cost you millions.
In this episode we unpack:
- Why influencer marketing didn’t work (at first)
- The real cost of launching a product-based business
- Finding the right manufacturing partner (after a few expensive lessons)
- What happens when your ingredients get banned
- Why “millions in revenue” ≠ millions in your bank account
- And how signing an F1 driver changed everything for their brand
If you’re building a brand or dreaming of launching a product, this episode will either hype you up or talk you out of it.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
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Follow along on your preferred channels:
Jaryd Terkelsen on IG: https://www.instagram.com/beforeyouspeakcoffee
Jaryd Terkelsen on LinkedIn: https://www.linkedin.com/in/jaryd-terkelsen-53994492/
Before You Speak on TikTok: https://www.tiktok.com/@beforeyouspeakcoffee
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby