Math Before Marketing: A Strategic Approach to Brand Awareness
Marcia Barnes (https://www.linkedin.com/in/marcia-barnes/) feels the way companies have been buying marketing and the way agencies sell marketing is broken. She identified an opportunity to reorient this challenge by getting customers to look at the...
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Show Notes
Marcia Barnes feels the way companies have been buying marketing and the way agencies sell marketing is broken.
She identified an opportunity to reorient this challenge by getting customers to look at the math before investing in marketing. With a solid data-driven foundation, people can see the results, know they’re growing profitably, and have the power of their marketing dollar back.
The CEO and Founder of Valve+Meter Performance Marketing stops by to talk about her entrepreneurial journey, shares some great marketing tips, and highlights the importance of understanding your target audience and having a good website.
Join us as we discuss:
[04:28] The marketing activities of successful home service companies
[07:47] Why having a good website is important
[17:52] Three marketing KPIs to see the health of a business
Check out these resources we mentioned during the podcast:
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