Episode 22. Plumbers in Pink: How Good Deeds Can Drive Growth w/ Geoff Gillon
Growing your business requires community support.If customers recognize and trust your brand, you’ll go far… And you may just raise a million for charity in the process. That’s Geoff Gillon (https://www.linkedin.com/in/geoff-gillon-37bba64a/), Founder...
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Show Notes
Growing your business requires community support.
If customers recognize and trust your brand, you’ll go far…
And you may just raise a million for charity in the process.
That’s Geoff Gillon, Founder of The Pink Plumber, did and it paid off huge dividends.
He transformed his plumbing business into a lucrative sale by virtue of, well, virtue.
The Pink Plumber became an icon by donating massive sums to breast cancer research…
And, of course, pink plumbing vans.
We discuss:
-How to convince a plumber to drive a pink van (and grow exponentially in the process)
-Why growth is more important than profits
-How to golf every single day and still make it big
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