
The Writing at the Red House Podcast
501 episodes — Page 1 of 11
The Rule of Three: How to Research Your Way to a Book Deal
Writing to Two Audiences at Once: When Your Book Doesn't Fit the One-Reader Rule
Your Newsletter Isn't a Headline: Why Sounding Like a Person Gets More Opens
AI Won't Write Your Newsletter, But It'll Help You Actually Send It: 3 Friction Points Gone
When Everything Falls Apart, Keep Taking Notes: A Real Talk About Writing Through Chaos
Stop Slapping Your Book Cover on Instagram: What Actually Works for Author Marketing
Ep 499Write the Book Before You Write the Book: 8 Ways to Test Your Message Before You Type Chapter One
Have you ever poured your heart into a book idea, only to wonder if anyone will actually want to read it? What if there was a way to know—before you write a single chapter—that your message will resonate with readers? In this episode of the Writing at the Red House podcast, Kathi Lipp and Cheri Gregory reveal the approach that separates successful authors from those whose books gather dust: writing your book before you write your book. For writers who feel overwhelmed by the prospect of investing months (or years) into a manuscript without knowing if it will connect, this conversation offers a liberating path forward. Instead of hiding your ideas until they're "perfect," Kathi and Cheri share eight practical ways to test, refine, and develop your message while simultaneously building the audience who's waiting for it. What You'll Discover in This Episode Why keeping your book idea "under wraps" until release is one of the biggest mistakes new authors make How podcasting activates different parts of your brain and surfaces ideas that would never emerge through writing alone The power of being a guest on other podcasts to flex your message for different audiences Why social media feedback—even when it takes your idea in unexpected directions—is invaluable for your writing process How to develop a signature framework that gives your ideas memorable shape The freedom that comes from calling your workshop a "pilot" or "beta" program Why you're not responsible for your readers' transformation—just for providing the tools The mindset shift from "what I want to say" to "what they desperately need to know" Key Takeaways for Writers Start serving now. Publishers, agents, and your future readers don't want you waiting for a book deal to share your message. The book becomes a synthesis of what you've already been teaching—not the starting point. Use different platforms to access different parts of your brain. Speaking and writing engage different cognitive processes. What emerges in conversation may never appear when you're sitting alone trying to craft perfect sentences. Fall in love with your people. The process of testing your message transforms you from someone who has something to say into someone who desperately wants to serve. That shift shows up in every word you write. Whether you're just beginning to dream about your first book or you're refining ideas for your next project, this episode offers a roadmap for developing content that truly connects—long before you type "Chapter One."
Ep 498I Help Blank Who Are Blank: The Fill-in-the-Blank Exercise That Changes Everything
Have you ever tried to pitch a book and felt like you were throwing spaghetti at the wall? Or maybe you've described your audience as "everyone who needs hope" and wondered why agents and publishers weren't biting? Here's the truth that might sting a little: if your book is for everyone, it's really for no one. In this episode, Kathi Lipp and Tenneil Register dive deep into the concept of audience clarity—the foundational work that must happen before you ever pitch your book. They share practical questions and exercises that will help you stop spinning and start writing with laser focus. What You'll Learn in This Episode Why clarity about your audience matters more than a clever pitch The powerful advice that changed everything: "Write the book you needed five years ago" Three clarifying questions to define what your reader truly needs The "Three Real People" exercise that brings your audience to life How to craft your "I Help" statement to focus your message Why narrowing your audience actually increases your chances of getting published Key Takeaways Clarity comes before the pitch. If your pitch feels vague, it's not because you're a bad writer—it's because you're trying to write to everyone. The work of defining your specific audience is the foundation everything else builds upon. Your audience needs you to be specific. When you know exactly who you're writing to, what problem you're solving, and why you're the person to solve it, your message becomes infinitely more powerful. Real transformation comes from real connection. When you can point to actual people whose lives have changed because of your message, you have the proof that your book needs to exist. Your Homework Complete this statement: I help [blank] who are [blank] to [blank] so that they can [blank]. Your first attempt might not be perfect—and that's okay. The goal is to get specific enough that you could pick your reader out of a crowd.
Ep 497Writing from Faith, Not Church Culture: A Brave Conversation
Have you ever felt the tension between what you genuinely believe and what Christian publishing seems to expect? You're not alone. In a world where church culture and gospel truth don't always align, finding your authentic voice as a faith-driven writer can feel overwhelming. What You'll Discover in This Episode In this honest conversation, Kathi Lipp and twenty-time author Dr. Susy Flory explore what it really means to let your faith—not your religion or your tribe—inform your writing. Whether you're navigating the shifting landscape of Christian publishing or wrestling with how to stay true to your convictions while reaching a broader audience, this episode offers both encouragement and practical wisdom. Key Takeaways for Your Writing Journey The publishing landscape has changed dramatically. With most Christian bookstores gone, writers now reach a universal audience that includes people from various faith traditions—or no faith at all. Knowing Jesus personally matters more than knowing the market. Your faith informs your writing when you're actively spending time with Jesus, not just repeating what you've heard in church circles. Clear, accessible language opens doors. Avoiding "churchy" jargon helps your message reach people who need it most, including those who've been hurt by the church. Bravery comes from conviction, not conformity. The most authentic writing flows from what you actually believe, not what you think your audience wants to hear. Welcoming posture transforms your writing. Like Jesus eating with sinners, your writing can create space for readers who are still searching, questioning, or healing. If you've been wrestling with how to honor your faith while navigating the pressures of publishing, this conversation will remind you that you don't have to choose between authenticity and reaching readers. Sometimes the bravest thing you can do is write from your genuine convictions—and trust that the right readers will find you.
Ep 496Stop Trusting Your Memory and Start Trusting Your System: A Simple Capture Plan for Writers
Do you ever sit down to write only to realize you've forgotten that brilliant idea you had in the shower? Or maybe you've captured dozens of notes at conferences that are now buried under layers of paper on your desk, slowly dying from neglect?If you've ever felt like you struggle more with starting than with actual writing, this episode is for you.Kathi Lipp and Roger Lipp dive into the unsexy but life-changing truth about writing productivity: boring systems are what actually get the work done. Not inspiration. Not waiting for the perfect moment. Just simple, repeatable systems that remove the decision fatigue that keeps so many talented writers stuck.What You'll Discover in This EpisodeWhy writers don't quit because they lack talent—they quit because decision fatigue is brutalThe difference between having a writing problem and having an "idea leak"Simple capture systems you can set up in 10 minutes (from one-note apps to shower crayons!)Why the weekly review is the bridge between "someday" and "scheduled"Three powerful questions to ask during your weekly reviewHow to make your next step so small it feels almost insultingNon-icky ways to use AI for brainstorming without letting it write for youThe power of accountability partnerships for processing ideasThe System in One SentenceCapture daily. Review weekly. Next tiny step today.That's it. That's the whole system. And it works because it removes the mental load of constantly deciding when, what, and how to write.Your Homework (Do This Now!)Take 10 minutes right now to:Set up your capture system (a notes app, a notepad, whatever works for you)Put it on your home screen for one-tap accessSchedule your 15-minute weekly review on your calendarThen head over to the Writing at the Red House Facebook group and tell us what capture system you chose and what day you picked for your review. We'll cheer you on!Key TakeawaysBoring means you don't have to decide—like brushing your teeth, your body already knows what to doYour brain relaxes when it knows the scheduleCapture without review is just hope that dies on your deskMost writers don't avoid writing—they avoid startingMake your goals so small they feel insulting: open the doc, paste the outline, write a terrible first paragraph
Ep 495The Branding Bank Method: Why Your Best Social Media Posts Start Before You Write Them
Ever find yourself scrolling through 11,000 photos on your phone, desperately searching for that one picture that actually looks like you? You're not alone. For authors and creators trying to build a consistent presence online, the photo hunt can feel like a second job.In this episode, Kathi Lipp sits down with branding expert Tenneil Register to introduce a game-changing concept: the branding bank. This isn't about hiring expensive photographers or chasing the latest Instagram aesthetic—it's about building an organized, authentic collection of visual assets that make showing up online faster and more confident.What You'll Discover in This EpisodeWhy branding is so much more than logos and colors—and what it actually means for your author platformThe concept of a "branding bank" and how it saves time while building reader trustHow to identify your unique anchor props that set you apart from every other writer with a laptop photoThe 25 photos in 20 minutes challenge that jumpstarts your visual libraryWhy chasing trends actually hurts your brand (and what to do instead)Simple ways to capture authentic moments that resonate with your audienceThe Power of ConsistencyTenneil shares a powerful story about customers approaching her booth at events and saying, "Of course I like it—it's R7. I should have known by looking." That instant recognition is the goal of strong branding. When readers encounter your content, they should feel that same sense of familiarity—like coming home.Getting Started TodayThe homework is simple: create a folder called "Branding Bank" and add 10 existing photos you don't hate. That's your down payment on a more consistent, confident online presence. No professional photoshoot required—just intention and a few minutes of your time.Key TakeawaysPick three brand words that describe how you want your brand to feel to othersChoose five anchor props that match your lifestyle and personalityTake 25 photos in 20 minutes to start building your libraryStop chasing trends—authenticity builds more trust than perfection
Ep 494The Micro Story Formula: Write Something Meaningful in Five Minutes Without Spiraling (Part 2)
Do you ever stare at a blank screen, knowing you have something to say but feeling paralyzed by the pressure to be brilliant? What if you could create meaningful, compelling content in just five minutes—without spiraling into overthinking?In this episode of the Writing at the Red House podcast, Kathi Lipp and storytelling expert Tenneil Register unpack a simple four-part framework that will transform how you approach micro content. Whether you're crafting Instagram reels, blog introductions, newsletter copy, or social media posts, this formula gives you the container you need to share your message with clarity and confidence.What You'll Discover in This EpisodeThe Magnet: How to create an irresistible hook that stops the scroll—using contradiction, observation, tension, or a direct promiseThe Moment: Why a snapshot beats backstory every time, and how to capture your reader's attention in three to five sentencesThe Meaning: The bridge that connects your story to a deeper truth your audience needs to hearThe Move: Five types of content direction—reflective, practical, reframing, invitation, and permission—that transform passive readers into engaged followersWhy This Matters for Your Writing JourneyHere's the truth Kathi shares: You only get one or two big, dramatic stories every decade. The rest of your content—the posts, reels, and emails that build your platform—comes from small, honest moments you're already living. You don't need to be brilliant. You just need to be clear.Tenneil offers a powerful reminder: if you're living, breathing, and moving through life, you already have these moments. From shower curtain rings getting tangled to sitting at your kitchen table with a half-written outline, your ordinary life is full of extraordinary teaching opportunities.Key TakeawaysClarity trumps brilliance—your audience needs to understand you, not be impressed by youIf your hook could belong to anyone, it belongs to no one—make it uniquely yoursThe "move" is what transforms a nice story into content that changes livesYou don't need all four elements at once—capture the moment now, and let the meaning emergeYour big messages are built from small, honest moments
Ep 493From Overthinking to Posting: How to Map a Micro Story in Minutes (Not Hours)
Do you find yourself overthinking every social media post, waiting for the perfect story, or saving your best moments for "someday"? You're not alone. Many writers and creators feel paralyzed when it comes to content creation, believing everything needs to be big and polished to matter. In this episode, Kathi Lipp and Tenneil Register introduce a game-changing framework called Micro Message Mapping—a simple four-word system that's already helping writers transform their social media engagement. One collective member went from 5 views to 200 on a single reel, and Tenneil Register herself saw 20,000 views and 400 comments using this approach. What You'll Learn in This Episode The four-word framework that simplifies content creation: Magnet, Moment, Meaning, Move Why most of your writing life doesn't need big stories—just clear moments with direction How to stop overwriting, overthinking, and waiting for perfection A real-life example of how a simple photo of picnic baskets generated massive engagement Why the "flim flam of life" is actually what connects you with your audience Where to Use Micro Stories This framework works perfectly for: Podcast intros Social media captions Email and newsletter openers Blog subheads Teaching illustrations About pages Your Challenge This Week Kathi Lipp challenges you to practice noticing tiny moments that almost become stories—the ones you usually dismiss. Grab a photo, capture the moment, and ask yourself: What is this moment about? Come back next week when Kathi Lipp and Tenneil Register will help you map out your micro messages together. If content creation has felt heavy lately, it might be because the container is too big for the moment you're trying to carry. This episode will help you simplify, connect, and finally stop waiting for perfect.
Ep 492The Gap and the Gain: Why Measuring Your Book Against the Finish Line Is Sabotaging Your Writing
Have you ever found yourself in the middle of writing a book, feeling like you should be further along? Like everyone else writes faster, thinks clearer, and somehow has it all figured out? You're not alone—and you're probably measuring the wrong things.In this episode, Kathi Lipp and Roger Lipp introduce a powerful framework from Dan Sullivan and Dr. Benjamin Hardy's book The Gap and the Gain and explore how it applies specifically to the writing journey. If you've ever felt stuck in the "messy middle" of your book, this conversation will help you understand why—and give you a new way to measure your progress.The Hidden Emotional Cost of Writing a BookWriting a book takes more than time and energy—it takes a chunk of your life. The thinking, clarifying, discarding, revising, editing, and waiting all carry an emotional weight that most writers don't talk about enough. And when you're in the thick of it, it's easy to feel perpetually behind.Understanding the Gap vs. the GainThe gap is the space between where you are and where you want to be—all those unchecked boxes, unwritten chapters, and comparisons to other writers. The gain is everything you've learned, clarified, and accomplished along the way. Most writers focus on the gap, but the gain is where the real progress lives.Why Writers Quit in the Messy MiddleMost writers don't quit at the beginning or the end—they quit in the middle, where the effort is high and the affirmation is low. This is where the gap mindset can sabotage you, leading to constant restructuring, over-editing, or starting over entirely. Recognizing this danger zone is the first step to pushing through.Key Takeaways for Your Writing JourneyBy the time you write your first word, you may already be 20-30% done—all that research, speaking, and thinking countsClarity is progress, even when you can't measure it on a spreadsheetDiscernment about what doesn't belong in your book is just as valuable as what doesNothing has to be wasted—content that doesn't fit your book can become social media posts, speeches, or future projectsAsk yourself weekly: What do I understand now that I didn't before?Four Questions to Track Your GainKathi Lipp shares four powerful questions to help you see your own progress:What do I understand now that I didn't understand before?Is there a part of my message that feels clearer?What false version of this have I released?How have I grown as a writer, not just someone producing words?If you're in the midst of writing a book and feeling stuck, this episode offers the perspective shift you need. Stop measuring yourself against the book you haven't finished—and start celebrating the writer you're becoming.
Ep 491Self-Published to Traditionally Published: What Actually Moved the Needle (And What Didn't)
Have you ever wondered what it really takes to go from self-published author to landing a traditional publishing contract? If you've been dreaming of seeing your book on shelves with a traditional publisher's backing, this episode pulls back the curtain on exactly what that journey looks like.What You'll Discover in This EpisodeSue Donaldson joins the podcast to share the real, unfiltered story of how she went from four self-published books to signing her first traditional publishing deal for her book Never Alone. Whether you're just starting your writing journey or you've been self-publishing for years, Sue's insights will help you understand what publishers are actually looking for.The Unexpected Advice That Changed EverythingSometimes the best feedback comes from unexpected places. Sue shares how her daughter's blunt critique—"Mom, is this a Bible study?"—became the turning point that shaped her entire book. Learn why being open to tough feedback (even from family members) can transform your manuscript.Book Proposal Strategies That Stand OutWith publishers receiving hundreds of proposals, how do you make yours memorable? Sue reveals two specific techniques she used that made her proposal easy to navigate and compelling to read—including a simple table of contents trick that most authors overlook.Building Platform When Speaking Gigs Are ScarceIf you've relied on speaking engagements to grow your audience and those opportunities have dried up, you're not alone. Sue shares practical alternatives, including how Instagram giveaways became an unexpected source of new followers during a speaking dry spell.The Hardest Part of Traditional PublishingGetting the contract is just the beginning. Sue gets honest about what surprised her most about working with a traditional publisher—and why letting go of control might be harder than you think.Key Takeaways for Your Publishing JourneyStart gathering endorsements early—Sue had 21 people willing to endorse her book before she even had a publisherMake your book proposal scannable with a clear table of contentsMatch your pain points with how you address them in parallel bullet pointsConsider your book as a ministry tool, not just a product to sellBe willing to self-publish if traditional doesn't work out—believe in your message either way
Ep 490Beyond the Book: How One Author Built a Quiz, Podcast Series, and Facebook Community Around Her Message
You've finally finished your book—congratulations! But here's the truth many authors discover too late: the finish line of writing is really just the starting line of getting your message into readers' hands and hearts. When Your Book Needs More Than Pages In this encouraging episode, Kathi sits down with Lori G Melton, author of Journey with a Giant and member of the Writing at the Red House Collective, to explore what happens after you type "The End." If you've ever wondered how to extend your book's reach without feeling overwhelmed by endless marketing tasks, this conversation is for you. Lori shares her journey of creating an entire ecosystem around her spiritual growth book—not because she had to do everything, but because she strategically chose what excited her most. From a 12-episode podcast series to a quiz built with ChatGPT, her story proves that thoughtful, passion-driven marketing can multiply your book's impact. What You'll Discover in This Episode Why treating your book as "the center of a larger experience" changes everything How to decide which companion resources to create without the pressure to do it all The power of starting with what excites you (like cleaning out one drawer instead of the whole closet) Practical tips for creating a discussion guide, podcast series, Bible study, and interactive quiz How to use a Facebook group to support readers who don't have an in-person community The surprising way ChatGPT can help you build tools for your readers Why your author website should be the central hub for all your resources Key Takeaways for Your Writing Journey Whether you're pre-publication and dreaming about launch day, or post-publication wondering what comes next, this episode offers a roadmap for building community around your message. Lori's approach reminds us that we don't have to do everything—we just need to start with what we're most passionate about and let the rest unfold. The goal isn't to exhaust yourself with marketing tactics. It's to create meaningful touchpoints that help readers engage deeply with your message and find the community they need to apply what they've learned.
Ep 489Traditional vs. Self-Publishing: The Real Questions to Ask Yourself Before You Decide
You've finished your manuscript, and now you're facing one of the biggest decisions of your writing journey: Should you pursue traditional publishing or take the indie route? If you've ever felt paralyzed by this choice, you're not alone—and this episode is exactly what you need.Literary agent Sherri Wilson Johnson brings a unique perspective to this conversation. As both an agent at Gardner Literary and a self-published romance author, she's walked both paths and understands the real-world implications of each choice. In this candid conversation recorded during a Writing at the Red House Collective session, Sherry breaks down the essential questions you need to ask yourself before making this crucial decision.Key Questions to Guide Your Publishing DecisionBefore you can choose your path, Sherri encourages writers to honestly assess where they are:Are you a writer only, or are you willing to become a business person? Self-publishing requires entrepreneurial skills—or a team to provide them.Are you a solo creator or a collaborator? Traditional publishing means working with editors, marketers, and designers who will have opinions about your work.Do you want to pay people or have them pay you? With indie publishing, you invest upfront. With traditional, you receive an advance.How much of a hurry are you in? Traditional publishing timelines can stretch 18 months or longer from contract to bookshelf.Do you need full creative control? Traditional publishers have final say on covers, titles, and sometimes content.Do you need the validation of traditional publishing? Be honest about what success looks like for you.The Beautiful Truth: You Have OptionsOne of the most freeing takeaways from this episode is that you don't have to choose just one path forever. The hybrid author model—where writers publish both traditionally and independently—is increasingly common. Kathi herself has done this, traditionally publishing books like Clutter Free while self-publishing companion Bible studies.What About Your Platform?Sherri addresses a common misconception: "I don't have a platform, so I'll just self-publish." Her honest response? That's fine, but then you might not sell any copies. Self-publishing isn't the easy way out—it's simply a different path with its own challenges. The key is knowing your goals before you begin.Does Self-Publishing Hurt Your Traditional Chances?Good news for indie authors: self-publishing generally doesn't count against you with traditional publishers. In fact, Sherri notes that despite her published novels, she would be considered a "debut author" if she pursued traditional publishing. However, if you traditionally publish and have poor sales, that can affect future opportunities.Finding the Right SupportWhether you choose traditional or indie publishing, you'll need help. Sherri recommends vetted resources for editors through Gardner Literary's website and suggests 99 Designs for cover design. She also points listeners to the Christian Indie Authors Facebook group for community support.The bottom line? Your publishing path should align with your "why." As Sherri shares from her own experience, when her motivation shifted from ministry to money-making, she couldn't write at all. Regularly reassessing your goals and motivations will help you make decisions that serve both your message and your calling.
Ep 488The Publishing Decision No One Can Make for You: Weighing Traditional, Indie, and Everything In Between
Are you stuck trying to figure out whether to self-publish or pursue traditional publishing? You're not alone. This decision can feel overwhelming, especially when you're juggling life responsibilities while pursuing your writing dreams.In this special replay from last year's Path to Publish conference, Kathi Lipp sits down with Sherri Johnson—a literary agent with the Gardner Agency who has also self-published 14 books and been traditionally published. Sherri offers a unique perspective that few in the industry can provide: she's literally done it all.What You'll Learn in This EpisodeThe key differences between traditional publishing and self-publishingWhat the "Big Five" publishers are and how smaller presses differWhy hybrid publishing might not be your best option (and what to watch out for)The advantages of traditional publishing: expertise, marketing support, and validationThe advantages of indie publishing: freedom, speed, and a bigger slice of the financial pieWhy you shouldn't view self-publishing as a "consolation prize"The Bottom LineAs Sherri reminds listeners, you get to decide. Whether you're drawn to the validation and support of traditional publishing or the freedom and speed of indie publishing, the choice is yours. The only thing you can't control is whether a publisher says yes—but that doesn't mean self-publishing is settling. It's simply a different path with its own unique rewards.About Our GuestSherri Johnson is a literary agent with the Gardner Agency, a self-published author of 14 books, and has also been traditionally published. Her diverse experience gives her unparalleled insight into all aspects of the publishing industry.This episode is Part 1 of Sherri's Path to Publish session. Stay tuned for Part 2, where she dives into practical questions to help you decide which path is right for you!
Ep 487Stop Hoarding Your Writing: Why Your Old Articles, Reels, and Speaking Notes Are Book-Ready Ingredients
Have you ever felt like you need to start from scratch every time you begin a new writing project? What if the material you've already created—your blog posts, speaking notes, Instagram reels, and journal entries—is actually the foundation for your next book? In this episode of the Writing at the Red House podcast, Kathi Lipp sits down with Becky Keife, author of the brand new book A Verse a Day for the Anxious Soul, to discuss how writers can strategically repurpose their existing content without feeling like they're cutting corners. What You'll Discover in This Episode If you've been building your platform by writing articles, creating social media content, or speaking on your topic, you've been unknowingly stockpiling ingredients for your book. Becky shares how God showed her that the years of content she'd created around anxiety weren't just a safety net—they were her launch pad. Key Insights for Writers Your backlog is a gift, not a shortcut. Instead of viewing repurposed content as lazy writing, recognize it as stewarding what God has already given you. Social proof matters. That Instagram reel that performed well? That conference talk that resonated? Those are signals pointing you toward content that connects with your audience. Research your own words first. Before diving into other experts' books, mine your own articles, journals, speaking notes, and social media posts. Repetition serves your reader. The same story told multiple times can bring fresh insight, deeper connection, and spiritual transformation. Old stories gain new insights. Your perspective evolves, and the Holy Spirit makes new connections over time. Practical Steps to Mine Your Archive Becky offers actionable advice for gathering your existing content: compile everything in one place, block out time to review your own social media, reread old journals, and capture significant paragraphs that apply to your current project. Whether you use Scrivener, Word docs, or simple folders, having your research organized in one space helps your brain stay focused. A Word of Encouragement If you're feeling anxious about writing your book (even if it's not about anxiety!), this conversation will remind you that God has been preparing you all along. The content you've created, the stories you've told, and the insights you've gathered are not random—they're the ingredients for something beautiful.
Ep 486BEST OF EPISODE: The Four Best Ways to Build Your Writing Career in the New Year With Kathleen Kerr
This episode was original published December 20, 2021 (Episode 275).Have you ever wondered how to become a better writer? Today, Kathi Lipp and Kathleen Kerr, an editor and speaker, tackle this important question by breaking down a frequent lie that writers believe about being a writer and replacing it with applicable strategies for how to strengthen your writing knowledge and practice.In this episode, Kathi and Kathleen discuss:How to be a great student of writing.Their favorite fiction and nonfiction books.Why you need to learn the rules of writing before you break them.Listen in and learn how to improve your writing skills before the new year begins.
Ep 483From Zero Subscribers to Your First 100: The No-Ick Guide to Building Your Newsletter
Every agent and publisher will tell you the same thing: your email subscribers are gold. But what if you're starting from absolute zero? What if not even your mom has signed up yet? In this practical episode, Kathi Lipp and Roger Lipp break down the essentials of building an email list that actually serves your readers—and your writing career. Whether you're trying to figure out which tool to use or wondering what kind of freebie to offer, this conversation will help you take your first confident steps. What You'll Discover in This Episode Why your email list is your "owned audience" while social media is just rented space The one sentence you need to complete before launching your newsletter Why chunky lead magnets are out and simple, authentic freebies are in How to choose the right email tool when you're just getting started Low-tech and high-tech ways to collect email addresses What belongs on your landing page to convert visitors into subscribers Why your first 100 subscribers are the hardest—and what to do about it Key Takeaways Your newsletter is a relationship, not a broadcast. Think of each subscriber as a one-on-one conversation rather than a crowd you're shouting at. People are thirsty for authentic connection. Match your lead magnet to your newsletter. Whatever you offer to get someone on your list should feel like a natural preview of what they'll receive each week. No bait and switch. Start simple. You don't need fancy tools to begin. A Google spreadsheet and a sign-up sheet at your next speaking event can get you started while you figure out what your newsletter is really for. Put your sign-up everywhere. Your website, social media, podcast—anywhere you already show up, make it obvious how people can join your list. If you've been putting off starting your email list because it feels too complicated or too techie, this episode will give you the permission and the practical steps to just begin.
Ep 482Mixed Media to Meet Mixed Needs: Why a Grief Card Deck Beats a Book Right Now—and Exactly How Cheri Built It
In this episode of Writing at the Red House, Kathi talks with writer and creator Cheri Fletcher about building a beautiful, useful tool for grievers: the Beyond I Don’t Know What to Say grief communication cards. If you’ve felt stuck because “real writers write books,” this conversation opens the door to another path—creating a product your audience can hold, use, and share. Listeners will hear:Why a card deck sometimes serves your reader better than a book—and how to know the difference.How Cheri went from index cards at the family table to a polished, giftable product.Practical nuts-and-bolts: prototyping, choosing a printer, minimum order quantities, cost ranges, timelines, and packaging.Tender, ready-to-use language for entering a griever’s world without fear.How churches and small groups are using the cards (including Blue Christmas services), plus a simple way friends can “bridge the gap” when they don’t know what to say. If you want to serve your people with something they’ll actually use—and do it with excellence—this episode gives you both the heart and the how.
Ep 480BEST OF: Writing a Book While Living the Book with Crystal Paine
We hope you will enjoy this replay of a previously published episode (Episode 340).In this behind-the-scenes conversation, Kathi Lipp welcomes Crystal Paine (MoneySavingMom) to share the real process behind her new book, The Time-Saving Mom. If your writing dreams feel squeezed by real life—kids, work, and a calendar that won’t quit—Crystal’s story offers a practical path forward. Listeners will hear how she wrote in 5–15 minute bursts, built a simple feedback loop with trusted voices, and partnered with her editor and a paid reader team to strengthen the message before it ever went to press. Crystal also unpacks a hard-won lesson: why your book title must signal “I need that” in one glance—and how that shift impacted sales. You’ll walk away with doable strategies to: use small pockets of time to make big writing progress, invite feedback early (without derailing your momentum), and choose a title/cover that serves your reader and your marketing. For every writer who’s tempted to say “I don’t have time,” this episode reframes the work: choose to use time differently and let your systems carry you through seasons of upheaval.
Ep 479AI Without the Ick: Real‑Time Title Workshop with Tenille Register and Roger Lipp
In this hands-on episode, Kathi Lipp invites listeners into a live title lab—no hype, just practical help. With guest creators Tenneil Register and Roger Lipp, Kathi models how to use AI as a brainstorming partner (not a writer) to craft clear, connected, curiosity-building titles for blogs, series, pitches, and books.Listeners will hear:A simple prompt that keeps your unique voice while getting better title ideas fast.The 3 Cs filter (clarity, connection, curiosity) applied in real time.How to iterate: cherry-picking words, combining phrases, and refining subtitles.Faith-adjacent, audience-first language that invites readers in—without the hype.Kathi's practical "title frames" and the all-important ear test.Tenneil shares a live case study from her "Christmas through the decades" content, and Kathi workshop-tests options for her next decluttering book (for readers low on money, energy, emotional bandwidth, or time). Plus, Roger shows how AI can speed up production without losing the human touch.If you want faster, stronger titles that truly serve your reader, press play and follow along with the prompt in the show notes.Resources Mentioned in This EpisodeThe Title Editor PromptCopy and customize this prompt to generate titles in your unique voice:Act as a title editor for [insert your working title]. Keep [your name]'s voice [describe your voice - e.g., warm, practical, faith-adjacent, edgy, academic]. [Special instructions - e.g., no hype, avoid clichés, keep it under 6 words] We need: - An audience felt need - An outcome promise Non-negotiables: [anything that MUST be included] Banned word list: [words to avoid, if any] Give me titles only, no explanations.Example from the episode: "Act as a title editor for 'What I Learned About Christmas Through the Decades.' Keep Tenneil's voice warm, practical, faith-adjacent. No hype. We need an audience felt need and an outcome promise. Titles only, no explanations."The 5 Title Frames for Manual TweakingUse these elements to strengthen your titles—with or without AI:Specific Noun over general nounExample: "paper piles" vs. "clutter" | "decision fatigue" vs. "overwhelmed"Power VerbExamples: cut, tame, build, reclaim, map, create, unwrapConcrete FrameExamples: in 15 minutes, 40 days, this weekend, for caregivers, when you're low on energyContrastExample: from messy to managed, what we lost and what we foundThe Ear TestSay it out loud repeatedly. If it's hard to say or sounds awkward, keep refining.The 3 Cs FilterRate every title option on these three criteria:Clarity – Is it instantly understandable?Connection – Does it speak to a felt need?Curiosity – Does it make you lean in?Pro tip: For books, prioritize clarity. For articles and blog posts, lean into curiosity.Bonus Tips from the EpisodeAI is a collaborator, not the creator. You guide, iterate, and cherry-pick.Don't settle for the first batch—keep refining by telling AI what you like and don't like.Words you don't use for the title can become subtitles, chapter titles, or marketing copy.If working with a traditional publisher, confirm title choices align with their publication standards.
Ep 478Before You Hit Publish: The Exact Title Check We Use—Clarity, Connection, Curiosity
In this fast, practical episode, Kathi Lipp, Tenneil Register, and Roger Lipp help writers move from clever to clear with a simple three-filter system for titles: clarity, connection, and curiosity. If your titles feel “off,” confusing, or too cute, this conversation shows you how to refine them so your audience instantly knows what they’ll get—and wants to click. Listeners will hear how to use AI as a brainstorm partner (not a voice thief) and how to validate your ideas with real humans through Instagram Stories polls, simple Facebook “this or that” posts, and A/B testing. They also unpack a real example (hello, chambray!) to show how a hook can derail your episode if it doesn’t reflect the whole message. You’ll leave with a repeatable process: run every title through clarity, connection, and curiosity; test it with your people; and choose one clear promise. Plus, get ready—next week they’ll invite you to share your title for feedback inside the free Writing at the Red House Facebook group.
Ep 477Honest, Clickable Titles Without the Ick: Speak to Felt Needs and Let AI Assist (Not Decide)
In this episode of Writing at the Red House, Kathi Lipp teams up with Roger Lipp and Tenneil Register to help listeners brainstorm titles, hooks, and lead-ins that feel like an invitation—not clickbait. They unpack why the reader’s felt need must be your filter, how to guide AI with your actual voice and audience avatar, and how to avoid those cheesy, off-brand suggestions that make your people cringe. Listeners will learn: How to articulate your audience’s felt need so titles land instantly What to feed AI (your voice and your avatar) to get better ideas, faster A simple Venn diagram approach—audience + voice + information—to keep titles on target Why “classy, not clickbait” builds trust (and clicks) A short homework assignment to prep for next week’s on-air title workshop Perfect for overwhelmed writers juggling life and deadlines, this conversation gives you practical steps to move from bland to brilliant—without losing your voice or your values. Stick around for the homework so you’re ready for next week’s “Magic Formula of Threes” title sprint.
Ep 4763 Reasons for Ruthless Honesty and Obsessive Truth-Telling as a Christian Writer with Jennifer Dukes Lee
Do you ever wonder if you’re being ruthlessly honest in your writing? This is the topic of today’s episode. Kathi is back with Jennifer Dukes Lee to discuss not only why you need to be ruthlessly honest in your writing but also how that impacts you and your readers.Listen in and learn:What ruthless truth-telling is.Why ruthless truth-telling is so important.How to give yourself permission to be honest.
Ep 475Best Of: The Art of a Writer’s Brain Dump – Jennifer Dukes Lee
Do you want to write a book, devotional, or blog but are having a hard time getting the words written? Today Kathi and Jennifer share several ways to put your thoughts on paper and create something beautiful.Listen in and learn:How to think of deep questions to ask yourself.Why you should write down your thoughts.How to stay narrowly focused.It’s easy to get stuck with writer’s block if we don’t take the necessary steps. Tune in next week for another conversation between Kathi and Jennifer.Kathi’s new book, Accidental Homesteader, came out August 29th.Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.
Ep 474DIY Speaking Events Without the Overwhelm: Your 8-Week Plan and 90-Minute Run of Show
In this listener-focused follow-up on DIY events, Kathi Lipp and guest Tenneil Register break down how to confidently plan and host your own gathering—without burning out or breaking the bank. If you’ve been waiting for an invitation, this episode hands you a plan. Listeners will learn:A simple 90-minute run-of-show (welcome, teaching, reflection, Q&A) that keeps people engaged.How to choose dates, venues (from cozy coffee shops to church basements), and a smart, speaker-first budget.Why your event promise should drive your schedule and your marketing.How to build partnerships (coffee shops, bookstores, churches) that add credibility and community.An 8-week timeline to launch: from graphics and event pages to volunteers, tech checks, and promotion.Practical promotion that works: warm audience first, ready-made posts for partners, and why posters still matter.Perfect for writers and speakers who want to build community, grow an email list, and deliver a meaningful experience—without waiting for someone else to make the magic happen.
Ep 473Don't Wait to Be Picked: Create Your Own In-Person Event with the 3 P's of Event Planning
In this episode, Kathi Lipp and guest Tenneil Register get practical about planning in-person events that actually serve your audience. Using the 3 P’s—Purpose, People, Promise—they show you how to design gatherings that create belonging, offer real results, and gently grow sales at your book table. Listeners will hear:How to start with the feeling and promise your event delivers—before you pick the date or venue - Ways to serve (not sell) at your book table, including simple bundles and integrity-first recommendationsReal-world event formats for writers and speakers: launch parties, workshops, and retreatsIdeas for specialized ministry events like grief workshops during the holidaysA “scrappy to sacred” story of launching events with limited space and budget—and why that’s more than enoughIf you’ve wanted to connect your message to people in real life—but felt overwhelmed or unsure where to start—this conversation will help you plan an event that’s doable, meaningful, and built around the people you’re called to serve. Stay tuned for next week’s nuts-and-bolts episode on creating your minimum viable event.
Ep 472From Three Words to a Book Deal: How "Jesus Was" Started with a Facebook Post
In this episode of Writing at the Red House, Kathi Lipp sits down with author (and soon-to-be Dr.) Susy Flory to unpack how a quiet, three-word Facebook post—“Jesus was non-violent”—became a 30-day conversation and, ultimately, a coauthored book with pastor Scott Johanningsmeier, published by Kregel. If you’re a writer who wants to test ideas without adding to the online noise, this story offers a practical, hope-filled roadmap. Listeners will hear how Susy used micro-posts to invite gentle dialogue, watched for authentic reader engagement, and let the idea simmer before shaping it into a proposal—despite industry hurdles like not being a megachurch pastor and pitching a compilation. You’ll learn how to create safer spaces for thoughtful discussion, discern when an idea has legs, and embrace unexpected partners and publishers who truly “get” your project. If you’ve ever wondered whether that one post might be the seed of your next book, this episode will help you listen to your readers—and to the Spirit—as you write.
Ep 471Collaboration Over Competition: How Writers Can Build Trust and Share Success
Ever wondered why some writers walk away from collaborative writing or how to spot the green lights (and red flags) in a writing partnership? In this honest and hope-filled conversation, Kathi Lipp and bestselling co-author Susy Flory dive deep into the world of Christian collaborative writing. You’ll hear Susy’s experiences working with celebrities, having books turned into movies, and why she insists on getting her name on the cover. Listeners will learn practical tips for building trust, having hard conversations, and protecting their voice and values—plus the warning signs that signal when a partnership is heading off track. If you’re navigating your own writing journey and long for healthy, faith-based collaboration, this episode is packed with wisdom, relatable stories, and encouragement to tell your unique God-story. Plus, get the scoop on the upcoming West Coast Christian Writers Conference and why Susy and Kathi insist you belong there!
Ep 1470 - Don’t Dread the Send: Simplifying Newsletters with Templates and AI
Are you feeling overwhelmed by the tech side of newsletters? In this episode of Writing at the Red House, Kathi Lipp returns with guests Roger Lipp and Tenneil Register to demystify email marketing for Christian writers. If you’ve ever wished you could focus on your words instead of wrestling with automation, subject lines, or newsletter templates, you’ll find hope, plenty of laughs, and concrete tools here. Together, the trio shows how to harness AI for subject lines and structure, why templates keep things simple (and readers coming back), and the heart-centered reasons every busy writer should keep reaching out—even if it’s just once a month. Plus, discover Roger’s secrets for using platforms like MailerLite, Mailchimp, and ConvertKit, and hear Tenneil’s wisdom on showing up authentically (and why your readers would rather see your dog than a new color scheme). Access this episode's complete show notes and resource links here.
Ep 1469 - Newsletters Without the Overwhelm: Simple Systems That Actually Work
In this episode of the Writing at the Red House Podcast, Kathi Lipp is joined by Tenneil Register and Roger Lipp to tackle one of the most overwhelming aspects of writer marketing: the author newsletter. If you’ve ever felt like your newsletter is a monster lurking in your inbox, you’re not alone! This episode offers refreshingly simple, faith-centered strategies to make your email communication the coziest, most authentic corner of your writing business. Listeners will discover: - Why newsletters matter more than social media in today’s publishing world - Easy-to-follow frameworks for consistent, repeatable newsletters—even if you’re just starting out - How to harness AI tools (without letting them take over your creativity!) - Design tips for non-creatives using platforms like Canva - Repurposing your best writing—so you never start from scratch Whether you’ve been putting off your first newsletter for years or want to streamline what you’re already doing, this episode serves up step-by-step encouragement, practical wisdom, and just a dash of Kathi’s signature humor (plus a recipe tip or two!). Access this episode's complete show notes and resource links here.
Ep 1468 - Should You Let AI Into Your Creative Process? Kathi, Tenneil & Roger Get Real about Ethics, Boundaries, and Breakthroughs
In this timely episode of the Writing at the Red House podcast, Kathi Lipp is joined by Tenneil Register and Roger Lipp for a down-to-earth conversation about integrating AI into your creative and professional life—without sacrificing authenticity, ethics, or your God-given voice. Feeling torn between harnessing new tech and protecting your unique creativity? You’re not alone! Kathi, Tenneil, and Roger share their real boundaries (and breakthroughs), including: - Where to draw the ethical line with AI - Practical examples of how (and how NOT) to use AI in outlining, editing, blog writing, devotional content, and sales copy - Why your originality is irreplaceable—and how to tell when AI helps or hinders - How writers can use AI to handle “the drudgery” while preserving the sacred heart of their message If you’re a Christian writer or creative wondering where AI fits (and where it doesn’t), don’t miss this honest, grace-filled chat. Plus, discover listener stories and contribute your experience—email [email protected]! Access this episode's complete show notes and resource links here.
Ep 1467 - The Surprising Power of Color: Why Your Brand Palette Might Be Holding You Back – Part 2
In this eye-opening episode of Writing at the Red House, Kathi Lipp and branding expert Tenneil Register return to tackle one of the most misunderstood aspects of author branding: color. If you’ve ever struggled to pick a color palette that feels like "you," or worried that your colors might actually be confusing your readers, you’re not alone. Kathi shares her own branding mishaps (including a memorable tea-party disaster), and Tenneil breaks down what color psychology really means for writers who want their brand to feel authentic, inviting, and memorable. You’ll get actionable advice on: - How to identify colors that match the true feeling of your message and audience needs - Why trendy palettes might be sabotaging your brand—and what to do instead - How to avoid classic color combo fails (hint: not every red and gold pairing is inspired!) - Which tools—like Canva and Lightroom—can make branding easier, even if you’re a design novice - Where to find inspiration and ready-to-use resources to simplify the design process Plus, you’ll hear real talk about balancing cozy vibes, bold statements, and faith-driven messages, all through the power of color. Access this episode's complete show notes and resource links here.
Ep 1466 - Chambray, Chaos, and Choosing a Brand: Kathi & Tenneil’s Real-Life Guide to Authentic Author Branding – Part 1
If the words 'branding' and 'fonts' make your brain hurt, you're not alone! In this down-to-earth episode of Writing at the Red House, Kathi Lipp teams up with brand manager Tenneil Register to crack open the secrets of authentic author branding—without the overwhelm. Kathi and Tenneil share hilarious failures, real-life lessons, and practical advice on picking brand colors and fonts that reflect your unique God-given message, not just what's trendy or cute (we see you, Pepto-pink checkerboards). Whether you're just starting your writing journey or realizing it's time to refresh your look, you'll learn the two powerful questions every writer needs to ask before choosing brand colors, why it's okay if you wear the same shirt for every author photo (hello, chambray!), and what makes a font family work. No design degree required—just a willingness to lean into your story, your faith, and a bit of fun! Plus: discover how your branding can make writing life (and laundry!) a whole lot easier. Check out the episode for: - How to balance authenticity and longevity in your author brand - Tips for picking a color palette that feels like YOU - Font choices that actually serve your readers (and sanity) - The mindset shift every multi-tasking writer needs for branding confidence Tune in and take your next faithful (and practical) step towards a brand that lasts! Access this episode's complete show notes and resource links here.
Ep 1465 - Social Media Burnout? Overcome it with Kathi and Tenneil
If you’ve ever stared at your phone and said, “I’ve got nothing left to share…and I might just delete every app,” this episode was made for you. Kathi Lipp and social media cheerleader Tenneil Register peel back the curtain on social media burnout, sharing real-life slumps, perfectionism paralysis, and the constant changes that leave even seasoned content creators feeling stuck. Listeners will discover the unmistakable signs of burnout, practical boundaries for when consuming overtakes creating, and honest conversation about finding your social media spark again (spoiler: it’s not about chasing the algorithm—it’s about connection). Learn how batching content, scheduling with purpose, and repurposing old favorites can help relieve the overwhelm and keep your community engaged without sacrificing your own joy or sanity! Tune in for encouragement, relatability, and a roadmap back to authentic, sustainable engagement. You’ll find actionable steps, laughter, and a reminder that you’re not alone on the wild ride of social media ministry. Access this episode's complete show notes and resource links here.
Ep 1464 - How to Professionalize Your Writing Career with Susy Flory - Part 2
In this episode of the Writing at the Red House podcast, Kathi Lipp invites New York Times bestseller and memoir expert Susy Flory to explore the essential habits and decisions that can transform your writing from a hobby to a professional pursuit. Whether you're a full-time worker or navigating life’s complexities, Susy offers practical advice to help you carve out time for writing and make wise investments in your career. Dive into their conversation about personal and professional growth, writing accountability, and finding the right support systems, including writer's groups and mentorship programs. Access this episode's complete show notes and resource links here.
Ep 1463 - How to Professionalize Your Writing Career with Susy Flory - Part 1
Join Kathi Lipp and New York Times bestseller Susy Flory as they dive into transforming your writing passion into a professional career. They unravel the myths surrounding the writing world, including the necessity of inspiration and the misconception of writing for love versus business. Discover the power of business plans, the importance of planning with numbers, and the balance between passion projects and profitable writing endeavors. Susy's experiences from café business plan scribbles to creating her writing life visuals on Canva will inspire you to rethink your approach to writing. Whether you're at the start of your writing journey or looking to professionalize your craft, this conversation guides you through understanding the complexities of a sustainable writing career. Dive in and uncover the actionable steps to success. Access this episode's complete show notes and resource links here.
Ep 1462 - Picture Perfect Platform: Social Media Photography for Storyteller - Part 2
Why Every Writer Needs to Embrace Video (Even If It Feels Scary) In this continuation of our social media series, Kathi Lipp and brand manager Tenneil Register tackle the intimidating world of video content creation. If you're a writer who feels overwhelmed by the thought of being on camera, this episode is designed specifically for you. Many writers feel like they signed up to write, not to become movie producers. But here's the reality: video content is what audiences are consuming, and it's what social media algorithms prioritize. The good news? You don't need to be Steven Spielberg to create content that connects. In this episode, you'll discover: Why video matters more than you might think for building your platform The magic number for video length that works for beginners Simple lighting and sound solutions that won't break the bank How to talk to your camera like you're chatting with your best friend Why consistency beats viral content every single time Practical editing tools that work for busy writers How to boost your creativity when you're feeling stuck Tenneil shares practical wisdom about focusing on what you want your viewer to feel rather than see, and Kathi opens up about her own journey from video-phobic to consistently posting content. They'll help you understand that this is challenging for everyone – even those who seem naturally gifted on camera. Whether you're building your author platform, growing your ministry, or simply wanting to connect more authentically with your audience, this episode provides the encouragement and practical steps you need to get started. Access this episode's complete show notes and resource links here.
Ep 1461 - How to Get Great Social Media Images and Video
Many writers feel overwhelmed by the visual demands of social media marketing. In this practical episode, Kathi Lipp sits down with Tenneil Register, her social media and branding expert, to tackle the challenges writers face when creating visual content for their platforms. If you've ever felt frustrated by the need to be "on camera" when you just signed up to be a writer, this episode is for you. Tenneil and Kathi share honest insights about overcoming camera discomfort while providing actionable tips for creating compelling visual content that actually tells your story. In this episode, you'll discover: Why visual storytelling matters more than just "showing off" on social media Practical preparation tips for photo shoots (including the three-outfit rule) Lighting techniques that work in your home or outdoors Composition basics like the rule of thirds Helpful apps and editing tools to enhance your photos How to find your comfort zone and build confidence on camera Why the algorithm can actually help you find your right people Whether you're building your author platform or growing your writing business, this episode provides the encouragement and practical strategies you need to create authentic visual content without the overwhelm. Resources Mentioned: Erin Blackwell's Instagram for posing tips Additional resources and links will be provided in the full show notes Coming Next Week: Part two of this visual storytelling series, focusing on video content for social media. Access this episode's complete show notes and resource links here.
Ep 1460 - The Writer's Staycation: Making Time for Your Calling
Kathi Lipp and Tenneil Register explore how to bring the magic of a writing retreat right into your own home this summer. If you’ve ever wished you could attend a writing retreat but can’t due to finances, family responsibilities, or other constraints, this episode is your solution. In this episode, you’ll discover: How to set up effective boundaries with your family during your home retreat The psychology behind adding play and fun to your writing process Practical strategies for creating a camp-like atmosphere in your house Why treating yourself like a guest in your own home transforms your writing How to prepare your physical and mental space for maximum productivity The importance of honoring your calling even when others are inconvenienced Kathi and Tenneil share real-world examples of how writers with young children have successfully created focused writing time, including specific scheduling strategies and family management tips. They emphasize that if you’re struggling to get words on paper, you’re likely not a lazy writer—you’re a distracted writer. Special Announcement: Join the 3K Summer Sprint happening July 14-19! Write 3,000 words in just five days alongside a supportive community of writers in the free Facebook group. Whether you’re working on your first manuscript, developing a book proposal, or building your platform, this episode will help you create the focused writing time you need to honor God’s calling on your life. Access this episode's complete show notes and resource links here.
Ep 459459 - How One Message Became Multiple Platforms with Rachael Adams
In this episode of Writing at the Red House, Kathi sits down with author and podcaster Rachael Adams to explore the powerful concept of theme multiplication across formats. Rachael's journey from a simple conversation with a friend to appearing on Good Morning America demonstrates the incredible potential of expanding your message strategically. Rachael shares how her book "Everyday Prayers for Love: Learning to Love God, Others, and Even Yourself" didn't start as a book at all—it began as a conversation that became a podcast, which led to writing opportunities and eventually a publishing contract with Whitaker House through Million Praying Moms. Listeners will discover practical strategies for taking one core message and multiplying it across multiple platforms and formats. Rachael reveals how she created 31 weeks of content from her 31-day devotional, developed successful lead magnets through collaboration with other writers, and built meaningful relationships within the writing community that opened unexpected doors. Whether you're just starting your writing journey or looking to expand your existing platform, this episode provides actionable insights for efficient content creation, strategic networking, and faithful stewardship of your message. Access this episode's complete show notes and resource links here.
Ep 458458 - Making Instagram Your Playground: A Fresh Approach to Social Media
In this episode, Kathi Lipp sits down with Julia Ubbenga, author of "Declutter Your Heart and Your Home," to discuss a game-changing approach to Instagram content creation. If you've ever felt overwhelmed by the constant need to create fresh content for social media, this conversation will transform how you think about Instagram strategy. Julia shares her journey from traditional publishing newcomer to Instagram success story, revealing how she launched a book just three months after having her fifth child. Listeners will discover practical strategies for repurposing content effectively, finding research-backed statistics to engage their audience, and approaching Instagram as a creative playground rather than a burdensome obligation. Whether you're struggling with Instagram overwhelm or looking to streamline your content creation process, this episode provides actionable insights that will help you work smarter, not harder, on social media. What You'll Learn: How to repurpose content without appearing repetitive Where to find compelling research and statistics for your niche The optimal timing between creating and posting content Strategic approaches to book launch social media campaigns How to maintain authenticity while maximizing reach Promised Links and Resources: Declutter Your Heart and Your Home: How a Minimalist Life Yields Maximum Joy - https://a.co/d/2pbHwiY Access this episode's complete show notes and resource links here.
Ep 1457 - Transform Your Summer: Join Our Online Writing Retreat
Join Kathi and Roger Lipp as they unveil the exciting Summer Writing Retreat designed for aspiring Christian writers juggling busy lives. This episode highlights how this online retreat offers year-long support, community, and accountability from the comfort of your home. Whether you're starting your first book or have several published works, this program seamlessly fits into your real life. Tune in to learn how to embark on a writing journey with purpose, fueled by faith and encouragement. Your Summer Writer's Retreat: The Collective Access this episode's complete show notes and resource links here.
Ep 456456 - When Publishers Say No to Your Idea But Yes to Your Voice
What happens when everything about your book changes during the publishing process? In this episode, Kathi sits down with author Jill Baughan to discuss her remarkable publishing journey that took nearly four years and involved multiple pivots. Jill's story began with a vision for 52 adventure essays and ended with "No Matter What: 90 Devotions for Experiencing Unexpected Joy in Tough Times" from Our Daily Bread Publishing. Along the way, she changed agents, switched from essays to devotionals, shifted from adventure to joy, and learned to write in an entirely new format—all while staying true to her authentic voice. Listeners struggling with publishing rejections or feeling pressure to completely change their message will find hope in Jill's experience. She demonstrates how flexibility with method, combined with faithfulness to your core message, can lead to unexpected opportunities and broader impact. Whether you're navigating agent relationships, considering different publishers, or wondering if you should adapt your book concept, this conversation offers practical wisdom about when to bend and when to stand firm in the publishing world. Access this episode's complete show notes and resource links here.
Ep 455455 - Why Every Author Should Champion Other People's Books (And How to Do It Right)
In part two of this essential series, Kathi Lipp and community expert Tonya Kubo dive deep into the practical strategies every author needs for supporting fellow writers. If you've ever wondered how to promote other people's books without sounding salesy, or how to build genuine author relationships that actually help your platform grow, this episode is for you. Tonya reveals her proven methods for introducing authors to her audience, from Facebook Live streams to strategic social media partnerships. You'll discover why being a great guest on someone else's platform often does more for your book than having them on yours, and how to create authentic Q&A sessions that build trust and credibility. The conversation tackles the tough questions too: How do you maintain healthy boundaries when everyone wants you to promote their work? What do you do when you can't stomach reading someone's book but still want to support them? And how do you avoid the trap of transactional relationships in the author community? What You'll Learn: Specific strategies for introducing authors to your audience Why cross-platform collaboration works better than traditional interviews How to promote books you haven't read (ethically and effectively) The power of specific compliments over generic praise Boundary-setting techniques for generous authors How to spot and avoid transactional promotion requests Whether you're a seasoned author or just starting your writing journey, this episode will transform how you think about author community and show you how supporting others ultimately builds your own success. Access this episode's complete show notes and resource links here.
Ep 454454 - From Self-Promotion to Community Support: A Mindset Shift for Authors
In this enlightening episode of the Writing at the Red House podcast, Kathi Lipp and Tonya Kubo explore the vital importance of supporting and championing other authors' work. Kathi opens with a powerful quote: "Everybody wants a village. Nobody wants to be a villager." This sets the stage for an honest conversation about showing up for others in the writing community. Tonya shares personal stories about how specific books changed her life and motivated her to become a passionate supporter of other authors' work. The duo discusses the paradigm shift from self-promotion to mutual support, explaining how this Christ-centered mindset recognizes that while not everything is ours to create, we can be good stewards of our platforms by sharing others' valuable messages. Tonya offers practical advice for effectively championing others' work, emphasizing the importance of being specific in your support rather than offering generic praise. She illustrates this with engaging examples, including how she rallied support for her cousin's modeling contest and her approach to promoting Kathi's book "Sabbath Soup." This episode is the first of a two-part conversation. In the upcoming episode, Kathi and Tonya will delve deeper into actionable strategies for collaboration, co-hosted events, and maintaining authenticity when spotlighting other authors. Join us to discover how being a good "villager" in the writing community not only benefits others but enriches your own writing journey as well. Access this episode's complete show notes and resource links here.
Ep 453453 – Barb Roose Reveals Her Secret to Prolific Writing: The Working Genius Framework
In this enlightening episode of the Writing at the Red House podcast, host Kathi Lipp welcomes back prolific author Barb Roose to discuss her unique approach to the writing process using Patrick Lencioni's Working Genius framework. Barb explains how understanding your natural strengths and frustrations in the six-phase process (Wonder, Invention, Discernment, Galvanizing, Enablement, and Tenacity) can transform your writing productivity. She shares her practical system for breaking down projects – from articles to full-length books – into manageable phases that work with her natural abilities rather than against them. For writers who struggle with certain phases, Barb offers strategies to compensate, like taking walks during her "Wonder" phase or using pilot groups during "Invention." She explains how this system helps prevent deadline crashes and creates a more sustainable, enjoyable writing experience. Whether you're working on a book proposal, a Bible study, or regular articles, this conversation provides a valuable framework for structuring your writing process around your unique working genius. Access this episode's complete show notes and resource links here.