
The Writing at the Red House Podcast
501 episodes — Page 2 of 11
Ep 452452 - Brand Camp Part 3: Connecting with Your Ideal Reader
In the final installment of our three-part Brand Camp series, Kathi Lipp and branding expert Tenneil Register unpack the critical third pillar of a successful brand: understanding your audience. After exploring self-knowledge and topic clarity in previous episodes, this discussion focuses on how to identify, connect with, and serve your ideal audience. Tenneil shares insights on why defining your audience is essential for brand growth and offers practical strategies for engaging followers in meaningful conversation rather than one-sided monologues. The episode covers how to authentically share personal experiences without "trauma dumping," the importance of giving your audience hope alongside vulnerability, and simple ways to research who your followers really are. Kathi and Tenneil discuss the risks involved both for creators putting themselves out there and for audience members choosing to engage with content. For creators feeling stuck or overwhelmed by audience research, Tenneil suggests starting with one targeted question, posting it three different ways, and actively engaging in the comments. The conversation emphasizes that a brand that truly knows its people is positioned for authentic growth. Download the special tip sheet mentioned in this episode for practical steps to better understand your audience and strengthen your brand connection.
Ep 451451 - Brand Camp Part Two: The Power of Topic Clarity
In this second part of our Brand Camp series, Kathi Lipp and branding expert Tenneil Register continue their discussion on developing a strong author brand by focusing on topic clarity. Building on last week's foundation of knowing yourself, they explore how to identify what you want to be known for and how to develop content pillars that support your brand. Tenneil emphasizes that most people don't have enough clarity around their topic - it should be more specific than one word but concise enough to explain in a sentence or two. The conversation explores how to find your through thread when working with multiple topics and how to balance your passion with your audience's needs. Kathi and Tenneil also address what to do when you get bored with your topic and how to take a "field trip" rather than completely abandoning your brand. They offer practical advice for listeners to identify their three content pillars as a step toward greater topic clarity. Don't miss next week's conclusion of Brand Camp when they'll discuss the third essential element: understanding your audience.
Ep 450450 - Brand Camp: Discovering Your Authentic Voice with Tenneil Register
Building Your Brand Through Self-Discovery with Tenneil Register Welcome to "Brand Camp!" In this first episode of our three-part series, Kathi Lipp and branding expert Tenneil Register break down why truly knowing yourself is the essential foundation of effective branding. While most people think branding is about logos and taglines, Kathi and Tenneil explain that we need to "back the truck up" long before those elements come into play. Tenneil defines a brand as "a reflection of you that captures the heart of your audience and brings your worlds together in a way that feels predictable and at home for both of you." Throughout the episode, they explore critical questions writers should ask themselves before attempting to brand their work, including: What unique perspective do you bring to your topic? How has God positioned you to tell this specific part of a story? What is your authentic communication style? Listeners will learn how to avoid common pitfalls such as building a brand around temporary circumstances, imitating others, or presenting an inauthentic version of themselves to appear more marketable. As Tenneil wisely notes, "Branding is something that you live out. Knowing yourself is how you're building a brand that's honest and magnetic." Don't miss the next two episodes where Kathi and Tenneil will cover the remaining pillars of branding: your topic and your audience.
Ep 449449 – Creating Bible Studies That Resonate: Practical Tips from Dorina Lazo Gilmore-Young
In this episode of the Writing at the Red House podcast, Kathi Lipp sits down with author Dorina Lazo Gilmore-Young to explore the craft of writing Bible studies, focusing on her latest work, "Redeemer, God's Loving Kindness in the Book of Ruth." Dorina shares her unique approach to making ancient scripture relevant for today's readers, using sensory engagement and cultural context to deepen the study experience. If you’ve ever considered creating a Bible study that’s both rooted in scripture and relevant to modern times, this episode is packed with practical insights and inspiration.
Ep 448448 - Why are Creators Leaving Facebook - and Should You?
With Facebook’s recent policy changes and reduced content moderation, many creators are asking: Is Facebook still the right place to grow my platform? In this episode, I sit down with Tonya Kubo, a seasoned online community strategist and leader of one of the largest decluttering communities on the platform, to unpack why so many creators are reconsidering Facebook—and whether you should be, too. We talk about the hidden costs of relying on Facebook’s automated enforcement, what happens when your group gets flagged (even unfairly), and how creators can start building community resilience before they need it. If you’re an author or aspiring author building a platform online, this is your call to rethink what ownership really means in your digital space.
Ep 1447 - Book to Film: Inside Susy Flory's Movie Experience
In this episode of Writing at the Red House podcast, host Kathi Lipp interviews co-host and author Susy Flory about her extraordinary experience of having her book "The Unbreakable Boy" adapted into a movie. Kathi begins by sharing her recent experience attending Susy's movie premiere in Jackson, California, where they also conducted a Q&A session after the screening. Rather than recreating that session, they decided to revisit those questions for podcast listeners who might dream of seeing their own books on the big screen someday. Susy explains why she chose to host her premiere in the small town of Jackson rather than a larger city, emphasizing the importance of celebrating with her supportive local community. She reveals the journey of "The Unbreakable Boy" – a father-son story about a special boy with brittle bone disease and autism who teaches his family how to live – from book to screen, noting that the process took nearly a decade. The episode offers both practical advice for writers interested in film adaptation and an inspiring look at one author's journey from page to screen.
Ep 1446 - What Every Writer Should Know About Facebook's New Policies with Tonya Kubo - Part 2
In this episode of Writing at the Red House, Kathi Lipp sits down with social media expert Tonya Kubo to address the recent changes in Facebook's live video policies and their implications for writers. Are you feeling overwhelmed by the news of live videos being deleted after 30 days? Don’t worry—Tonya is here with practical strategies and insights to help writers navigate these changes. Listeners will explore alternative platforms, learn how to preserve valuable content, and discover tools for seamless content creation, including the integration of AI. Whether you're ready to jump ship or adapt within the platform, this episode offers the guidance you need to keep moving forward. Don’t miss out on resources and suggestions to secure and showcase your creative work effectively in an ever-changing online world.
Ep 1445 - What Every Writer Should Know About Facebook's New Policies with Tonya Kubo
In this episode of the Writing at the Red House Podcast, Kathi Lipp invites Facebook specialist Tonya Kubo to break down the latest changes to Facebook Live storage policies. As a seasoned community support expert, Tonya explains the implications of these updates for writers and content creators who rely on Facebook for video engagement. Learn how to safeguard your previous live videos, adapt your content strategy, and stay prepared for future changes. Whether you're a social media novice or an experienced pro, this episode promises actionable insights to keep your content secure. Resource: Hot to Download Facebook Live Videos
Ep 1444 - Behind the Scenes: Arlene Pellicane's Blueprint for a Successful Book Launch
In this episode of Writing at the Red House, Kathi Lipp sits down with author Arlene Pellicane, who opens up about the realities of book promotion and the writing journey. Arlene shares her experiences from writing her first book, 31 Days to a Younger You, to her latest work, Making Marriage Easier. With humor and candor, Arlene discusses the challenges and strategies of getting her book noticed, the importance of having your stories prepared for various platforms, and her new dream of writing children's books. This episode offers practical, encouraging advice for writers at any stage of their journey. Promised Links and Resources: Making Marriage Easier Focus on the Family interview with Arlene: https://www.focusonthefamily.com/episodes/broadcast/four-key-decisions-for-loving-your-spouse-for-life/
Ep 1443 - Your Guide to Hosting Online Book Studies That Actually Work
In this episode of Writing at the Red House, Kathi Lipp and Tonya Kubo delve into the intricacies of successfully hosting and promoting online book studies. They address common fears, like "What if no one shows up?" and share proven strategies to overcome these challenges. Listeners will gain valuable insights into the timeline for promoting their studies, learning how better to plan their promotional campaigns. Tonya reveals multifaceted marketing techniques, incorporating email, social media, and personalized communication strategies. Kathi and Tonya also discuss feedback integration to improve future studies and share how to connect directly with participants. Whether you're new to hosting online book studies or looking to refine your process, this episode provides practical advice and encourages listeners to start small but dream big. Here are the resources we promised in this week's episode: Information about The Clutter Free Bible Study can be found here: https://kathi.link/cfbs
Ep 1442 - Transforming Your Book into an Online Study: A Guide for Authors
Kathi Lipp welcomes Tonya Kubo to discuss how authors can transform their books into effective online Bible studies that engage, connect, and inspire. Tonya, known for leading the Clutter Free Bible Study on Facebook, shares insights on creating supplemental studies, choosing the right platform, and setting guidelines for successful community interactions. Learn practical tips for conducting online studies, determining optimal study lengths, pricing, and promoting your study to maximize participation. Tune in to explore how authors can connect deeply with their readers and help drive meaningful transformations. Promised Resources: Clutter Free Academy Facebook Group Clutter Free Bible Study
Ep 1441 - Unlocking YouTube Success: Dana K. White's Journey from Decluttering to Influencing
In this insightful episode of Writing at the Red House podcast, Kathi Lipp sits down with author and YouTube sensation Dana K. White. Dana shares her incredible journey from decluttering enthusiast to social media influencer, discussing how she expanded her audience by venturing into YouTube. With over 100,000 subscribers, Dana reveals her strategies for content creation, monetization, and staying authentic without getting overwhelmed by the platform's demands. Whether you're exploring new ways to deliver your message or curious about how faith intertwines with content creation, Dana's experience offers encouragement and practical insights. Here are the resources from this week's episode: Dana K. White's book: "Jesus Doesn't Care About Your Messy House" Link to Dana K. White's YouTube channel Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.
Ep 1440 - The Divine Art of Collaboration: Kristen Strong on Crafting a Compilation Book
In this heartfelt episode of the Writing at the Red House podcast, Kathi Lipp welcomes Kristen Strong to discuss the creation of 'Praying Through Loneliness,' a 90-day devotional brought to life by over 40 women sharing stories of faith and companionship. Kristen takes listeners behind the scenes, revealing the challenges and joys of compiling a diverse collection of devotionals that address the many faces of loneliness. With humor, honesty, and wisdom, Kristen and Kathi explore the importance of community, creativity, and perseverance. This episode offers practical insights for writers interested in compilation projects and collaborative publishing. Links: Praying Through Loneliness: A 90-Day Devotional for Women Kristen Strong’s Website
Ep 1439 - Writing your Unique Voice in a Crowded Market
Ep 1438 - Overcoming Social Media Fears for Writers - Part 2
Are you struggling to show up consistently on social media? You're not alone. Many writers find themselves paralyzed by the fear of posting online, whether it's concern about negative comments, uncertainty about what to share, or worry about maintaining boundaries. In this episode, social media expert Tonya Kubo joins Kathi Lipp to share practical strategies for overcoming these common fears and building a meaningful online presence. You'll discover: Simple steps to start posting with confidence How to break down social media tasks into manageable pieces Practical ways to set healthy boundaries Strategies for handling negative comments with grace Tips for creating content that aligns with your values Whether you're just starting your social media journey or looking to rebuild your confidence online, this episode provides the encouragement and practical advice you need to move forward with purpose.
Ep 1437 - Overcoming Social Media Fears for Writers - Part 1
In this episode of Writing at the Red House, Kathi Lipp is joined by social media expert Tonya Kubo to delve into the often daunting world of social media for writers, especially those juggling Christian values with the online realm. Kathi and Tonya bring to light the common fears of judgment, privacy concerns, and perfectionism that many authors face when building their presence on platforms like Facebook and Instagram. Together, they share relatable anecdotes and sprinkle humor into the conversation while emphasizing that imperfections are, indeed, part of the journey. Listeners will leave with a sense of relief knowing they are not alone in their hesitations and are encouraged to tune in again next week for practical solutions on how to overcome these barriers and fully engage with their audience.
Ep 1436 - Unlocking 2025: Predictions for Writers and Content Creators
In this enlightening episode of Writing at the Red House podcast, Kathi Lipp hosts a lively discussion with Tenneil Register and Tonya Kubo about what it means to be a content creator in 2025. With hilarious banter, this trio explores the nuances of staying ahead in an AI-dominated world. They touch on vital aspects like harnessing your unique voice, building tight-knit communities, and leveraging voice search to amplify your message. Discover practical insights on authentic branding, the end of viral-driven followings, and collaborative experiences that resonate deeply with audiences. Don’t miss out on this chat—you'll leave with actionable predictions and the conviction that the future of content creation is distinctly human. As promised, here is the Bourbon Carmel Popcorn recipe that Kathi mentioned.
Ep 1435 - Step Into the Spotlight: Using Branding to Connect with Your Readers
In this engaging episode of the Writing at the Red House podcast, Kathi Lipp sits down with Tenneil Register, the brand leader at Writing at the Red House and Clutter Free Academy, to demystify the art of branding for authors. Discover why branding is essential in connecting with your audience and how it goes beyond just having a catchy book title. The discussion covers the basic elements of branding, including crafting a distinctive voice and consistent persona, and the myriad places where your brand needs to shine—from social media bios to your website's homepage. Tune in for Tenneil's expert tips on effectively communicating your brand, staying consistent across platforms, and knowing when to DIY or outsource your branding needs. For more information about The Collective: https://www.WritingAtTheRedHouse.com [email protected]
Ep 1434 - AI for Writers: How to Use Your Personal Writing Assistant in 2025
In this episode of Writing at the Red House, Kathi and Roger Lipp explore the evolving landscape of AI tools for writers in 2025. Writers will discover: - The key differences between ChatGPT and Claude for creative work - How to approach AI as a valuable writing assistant rather than a replacement - Practical ways to overcome AI intimidation - Tips for using AI to increase writing productivity - The importance of privacy in AI tools for writers
Ep 1433 From Overwhelmed to Organized
Building an effective author platform doesn't have to mean being everywhere online. In this practical episode, social media expert Tonya Kubo joins Kathi Lipp to demystify platform building for writers. Together they tackle the questions every author struggles with about social media and platform growth. In this episode, you'll discover: • Which social media platforms actually matter for authors • How to determine where YOUR readers are hanging out • The minimum effective dose for moving the needle on your platform • Why commenting might be more valuable than posting • The truth about how long it takes to see results • Practical tips for batching content efficiently Plus, learn about a special opportunity to join the Red House Writers Collective at a significant discount! Resources Mentioned: https://www.writingattheredhouse.com/
Ep 1432 - The Secret to Successful Publishing: The Audience First Approach Part 2
In this episode of the Writing at the Red House podcast, Kathi continues her conversation with guest Tonya Kubo with a dynamic discussion on building your reader community and engaging your audience before writing your book. Get ready to dive into the art of turning your social media followers into a thriving and engaged readership. Listeners will discover: Practical strategies for fostering genuine community interactions. Tips for leveraging social media to gain insights on book concepts. How to use data analysis to refine your engagement efforts. Ways to turn your followers into ardent supporters and future book buyers. Whether you've already written your book or are just starting out, Kathi and Tonya provide valuable insights and encouragement to help you build your platform effectively. Tune in and learn how to connect authentically with your audience and share your God-given story with the world.
Ep 1431 - The Secret to Successful Publishing: The Audience-First Approach Part 1
In this episode of Writing at the Red House, Kathi Lipp chats with social media expert Tonya Kubo about the critical importance of building an audience before putting pen to paper. The duo unpacks common misconceptions new authors hold about the writing and publishing process, emphasizes the significance of newsletters, and explores the nitty-gritty of crafting a content strategy. Kathi and Tonya also highlight why your reading community is more valuable than sheer likes on social media platforms. Aspiring authors, get ready to rev up your preparation, learn how to engage effectively, and lay the groundwork for a successful book launch. Resources like Substack, newsletters, and social media platforms are discussed in detail. Links and resources mentioned: https://www.facebook.com/amybettersmidtvedthidingintheclosetwithcoffee https://www.westcoastchristianwriters.com/home https://substack.com/about
Ep 1430 - How to Turn Your Personal Story into a Published Book - Part 2
We’re taking some time off to be with our family this week (and next). Please enjoy one of our favorite episodes. Now that we know the big picture of turning a personal story into a published book, it’s time to focus on the smaller details. Kathi is back with literary agent Kathleen Kerr to continue their discussion by exploring structure, themes, and titles. Listen in and learn the importance of: Using the message mapping strategy. Knowing when not to write about a topic. Choosing a title and subtitle.
Ep 1429 - How to Turn Your Personal Story Into a Published Book - Part 1
We're taking some time off to be with our family this week (and next). Please enjoy one of our favorite episodes. Do you have a personal story that you want to turn into a book? Today, Kathi and literary agent Kathleen Kerr are exploring this question. Some stories are hard to share, and it’s important to know how and when to share them. Listen in and learn the importance of: Incorporating your story into nonfiction books. Waiting until the story is finished. Understanding what your reader needs. Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.
Ep 1428 - Keep It Simple
In this episode of Writing at the Red House, Kathi Lipp sits down with TikTok creator Lauren to unpack the power of authentic content creation. With a quarter-million followers and a full-time job, Lauren demonstrates how simplicity and consistency can lead to meaningful audience connection. Listeners will discover: - How Lauren accidentally grew her following through simple garden and cooking videos - The importance of consistent posting times and basic hashtag strategy - Why authenticity trumps perfection in content creation - Tips for balancing content creation with family life - The value of keeping social media fun and pressure-free Links & Resources Mentioned: Lauren's TikTok: https://www.tiktok.com/@totesma_gotes
Ep 1427 - Motion: The Productivity Tool That Eliminates Decision Fatigue
In this episode, Kathi sits down with Tonya Kubo to discuss Tonya's experiences using the productivity app Motion. Tonya shares how Motion has helped her: Seamlessly integrate her calendar, task lists, and project management in one place Accurately account for drive time and other logistical details Identify and address inefficiencies in her client invoicing process Regain control over her schedule and reduce decision fatigue Tonya provides an overview of Motion's key features, like its AI-powered scheduling assistant and customizable productivity "schedules." She also discusses the initial learning curve and challenges of incorporating Motion into her workflow, as well as how it has ultimately transformed her mindset and capacity as a business owner. Throughout the conversation, Kathi and Tonya explore how Motion's functionality aligns with the principles of "pre-deciding" and reducing decision fatigue that are core to the Clutter Free Academy community. By automating many of the logistical elements of her day, Tonya has been able to free up mental bandwidth and focus more on the high-level, creative aspects of running her business. Listen along and you might be convinced that Motion could be a game-changer for your own productivity and work-life balance!
Ep 1426 NYT's Bestselling Author Susy Flory’s Blueprint for Conference Success
In this episode of Writing at the Red House podcast, Kathi Lipp is joined by Susy Flory, founder and executive director of the West Coast Christian Writers Conference. Together, they uncover how attending writers conferences—especially virtual ones—can elevate your writing journey. Navigating through the apprehensions and challenges of such events, they discuss strategic networking, maximizing learning opportunities, and leveraging the benefits afterward. Listen in to gain insights into cost-effective participation and connecting deeply within a supportive writing community. Discover how this virtual conference could be the key turning point for your writing dreams, and take advantage of a special listener discount to access an array of inspiring workshops from the comfort of your home. Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.
Ep 1425 Stuck? You're Not Alone: Real Advice for Real Writers with Cheri Gregory
In this heartfelt and encouraging episode of the "Writing at the Red House" podcast, Kathi Lipp and Cheri Gregory tackle the all-too-familiar challenge faced by many writers: feeling stuck. They delve into practical methods for overcoming this creative block, emphasizing the importance of community and compassion. Cheri shares her personal journey of understanding regret and how it led her to practice more self-compassion in her writing. They discuss the necessity of a supportive writing community and how reaching out for help can provide new insights and momentum. Together, they remind us all that getting unstuck often involves exploring new perspectives and embracing collaboration. Tune in for a wealth of encouragement and actionable advice to reignite your writing journey. Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.
Ep 1424 What Do You Do When You're Stuck with Cheri Gregory- Part 1
In this enlightening episode of Writing at the Red House, host Kathi Lipp welcomes back frequent guest and co-author Cheri Gregory to discuss a topic crucial for writers at all stages: what to do when you're stuck in your writing process. Listeners will discover: - How a canceled book contract became a catalyst for deeper self-discovery and writing growth - The importance of recognizing when a project needs to evolve or pivot - Strategies for decoupling regret from self-recrimination in the writing process - Why writing a book proposal is crucial, even for experienced authors - The value of understanding your own readiness to write on complex personal topics Cheri shares her personal journey of transforming a challenging experience with a mother-daughter book project into a powerful exploration of regret and its role in the writing process. This episode offers invaluable insights for writers struggling with writer's block, project direction, or the emotional complexities of writing about personal experiences. Don't miss the second part of this conversation, where Cheri will provide practical steps for getting unstuck in your writing journey.
Ep 1423 From Concept to Launch: The Year-Long Journey of a Book Launch
In this episode of the Writing at the Red House podcast, join Kathi Lipp and her team members Tonya Kubo and Tenneil Register as they dive deep into the art of book launching. It's not just about the six weeks before your book hits the shelves; it's about living and breathing your book's message long before and after it's published. So grab a cup of coffee (or soup!), and let's explore how to make your book launch a natural extension of your life and passion. Listen along as they discuss: 1. The concept of a "lifestyle launch" and how it differs from traditional book launches 2. The importance of starting your launch process early – at least 6-12 months before publication 3. Creating a portfolio of assets around your book, including pre-order bonuses and supplemental content 4. Embracing and addressing objections from potential readers 5. Maintaining brand consistency while expanding your reach 6. The power of community in book launches and author platforms 7. Practical tips for authors currently writing their books to prepare for launch Key takeaways include the importance of living out your book's message, creating content that resonates with your audience's emotions, and viewing objections as opportunities for engagement.
Ep 1422 Manuscript to Market: Launching Your Book with Agent Kathleen Kerr
In this episode of the Writing at the Red House podcast, Kathi Lipp is joined by her literary agent and close friend, Kathleen Kerr, as they tackle the ins and outs of launching a book successfully. Kathleen, who has been part of Kathi's publishing journey, provides valuable insights on the agent’s role in a book’s life cycle, from pre-launch strategizing to sustaining long-term interest and sales. Listeners will learn: The importance of pre-orders and early marketing strategies. How to identify and invest in key marketing resources. The difference between launch day success and long-term sustainability. Practical tips for authors navigating both traditional and self-publishing avenues. Whether you're an aspiring author or a seasoned writer, this episode is packed with actionable advice to help you bring your book into the world successfully.
Ep 1421 Turning Your Manuscript into a Masterpiece with Brilliant Editing with Hope Lyda
In this episode of Writing at the Red House, Kathi Lipp sits down with Hope Lyda, a senior development editor and bestselling author, to discuss the in-depth process of substantive editing. Discover how substantive editing differs from traditional editing, and hear firsthand experiences from Kathi and Hope as they worked together on Kathi’s latest book project, Sabbath Soup. Listeners will gain insights into: The role and purpose of a substantive editor in book publishing. How to navigate the editing process and work collaboratively with your editor. Tips for making significant edits without losing the core message of your book. Understanding the balance between creative vision and market needs. Whether you’re a new writer or a seasoned author, this episode offers valuable advice for enhancing your writing and refining your manuscript.
Ep 1420 Personalized PR: Making Your Book Stand Out with Karen Campbell Media - Part 2
In this episode of the Writing at the Red House podcast, Kathi Lipp continues her conversation with PR experts Karen Campbell and Judy McDonough. They dive into the essentials of PR and marketing for authors, particularly those within the Christian genre. Listeners will learn about: Effective pitching techniques to various media outlets. The importance of an elevator pitch and how it can encapsulate your book’s essence in under two minutes. Steps to take for authors starting their own PR initiatives, from local media outreach to leveraging social media. Practical tips for being discoverable and easily contactable as an expert in your niche. Insights into how PR has changed over the years and where it’s headed. Whether you’re an aspiring author or a seasoned writer, this episode is filled with actionable advice to help you get noticed and grow your platform. Don’t miss out! Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.
Ep 1419 Personalized PR: Making Your Book Stand Out with Karen Campbell Media - Part 1
In this enlightening episode of Writing at the Red House, Kathi Lipp sits down with PR veterans Karen Campbell and Judy McDonough to explore the intricacies of book marketing and publicity. Karen and Judy bring decades of experience from the publishing industry, sharing invaluable tips and strategies to get your book noticed. Listeners will walk away with a clear understanding of the difference between marketing and PR, why both are critical for a book's success, and how to tailor pitches to fit various media outlets. Through engaging anecdotes and professional insights, Karen and Judy highlight the importance of earned media, the benefits of personalized pitches, and the necessity of media coaching. Tune in to learn the secret sauce to making your book stand out, and join us for the next episode where we dig even deeper into the world of book promotion. Trust us, your writing career will thank you! Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.
Ep 1418 - How I Create a Instagram Reel Script with AI
In this episode of Writing at the Red House, Kathi and Roger Lipp discuss the practical use of AI in content creation, specifically for Christian writers and content creators. They explore: How to use AI to transform long-form content into engaging social media posts The ethical considerations of using AI in content creation Practical tips for using Claude AI to streamline your workflow Balancing creativity with efficiency in your writing process Kathi shares her personal experience using AI to create Instagram reel scripts, demonstrating how this tool can help writers overcome creative burnout and produce consistent content. The hosts emphasize the importance of using AI as a tool to enhance, not replace, human creativity. Listeners will learn: Step-by-step instructions for using AI to create social media scripts How to craft effective prompts for AI-assisted content creation Tips for maintaining your unique voice while leveraging AI technology Whether you're looking to save time, overcome writer's block, or expand your social media presence, this episode offers valuable insights for writers at all levels.
Ep 1417 - How To Get Over Writer's Block
In this episode of the Writing at the Red House podcast, Kathi Lipp and her co-host Roger Lipp tackle the universal challenge of writer's block, offering hope and practical solutions for Christian authors feeling stuck in their creative journey. Tune in to discover: - Why writer's block is a normal and even necessary part of the creative process - Strategies for scheduling writing time and embracing moments of blockage - How to use burn down charts to track progress and stay motivated - The power of changing your environment to spark new ideas - Innovative ways to use AI tools like Claude for brainstorming without compromising your unique voice - The importance of engaging in non-writing creative activities to stimulate inspiration - Tips for establishing a sustainable writing routine that aligns with your faith and daily responsibilities Whether you're a seasoned author or just starting your writing journey, this episode provides valuable insights to help you overcome obstacles and pursue your God-given calling with renewed energy and purpose.
Ep 1416 - The Cricks and Cracks: Writing Through Life’s Chaos with Amy Betters-Midtvedt
In this special micro-episode of the Writing at the Red House podcast, Kathi Lipp invites Amy Betters Midtvedt, the author of You'll Make It and They Will Too, to share her journey of balancing writing with the demands of a full household. Amidst the chaos of a flooded downstairs and raising five children, Amy has managed to complete her first book—a feat that inspires and encourages many aspiring writers. You'll find out how Amy finds time to write in the "cricks and cracks" of life, the importance of community support, and why you shouldn't be afraid to ask for help. Amy's resilience, practical advice, and faith-driven approach provide invaluable insights for anyone juggling multiple responsibilities but still nurturing the dream of writing a book. Tune in to discover: How to write a book even with a full-time job and family responsibilities The importance of community and asking for help Writing tips that fit into the busiest of schedules How real-life struggles can become material and motivation for your writing Links and Resources Mentioned in the Episode: Amy Betters Midtvedt's book, You'll Make It and They Will Too [Link] Join us for this empowering episode and learn how you too can make time to pursue your writing dreams amidst life's unpredictable demands.
Ep 1415 - Crafting Compelling Content: 3 Secret Insights for Showing Your Expertise
Join Kathi and Roger Lipp in this enlightening episode of the Writing at the Red House podcast as they explore how your unique job experiences can be turned into compelling content. Drawing from a recent family party, Kathi shares a fascinating question that uncovers intriguing insights—insights that you can leverage in your writing and speaking endeavors. In this episode, you’ll discover: The Ultimate Party Question: Learn how a simple party question can help you generate unique writing topics. What Would You Tell Your Past Self? Utilize this reflective exercise to discover valuable content ideas. How to Share Boldly: Tips on confidently sharing your knowledge without waiting for external approval. This episode is packed with actionable advice and encouragement that will help you refine your content game and connect deeply with your audience. Tune in now and start crafting your unique story! Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.
Ep 1414 - Collective Coaching with Ginny Yttrup Pt. 2
In this episode of the Writing at the Red House podcast, host Kathi Lipp sits down with author Ginny Yttrup to discuss the challenges and triumphs of the writing life. They explore: The importance of finding a supportive writing community Strategies for balancing writing with family responsibilities and unexpected life events The power of accountability in maintaining writing productivity Practical tips for establishing writing rituals and rewards Self-care practices for writers during difficult times The benefits of attending writing conferences and connecting with other authors Ginny shares her experiences of overcoming isolation on her writing journey and finding her tribe at a writing retreat. She emphasizes the transformative power of accountability and community in nurturing a successful writing career. Kathi and Ginny also discuss practical strategies for staying on track with writing goals, including: Front-loading the week with writing tasks Using tools like Scrivener for tracking progress Establishing writing rituals to signal the brain it’s time to work Incorporating self-care practices like healthy eating and regular exercise Whether you’re a seasoned author or just starting your writing journey, this episode offers valuable insights and encouragement for navigating the ups and downs of the writing life. Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. Kathi’s Favorite Things: The Collective Susy Flory Tonya Kubo Kathleen Kerr Links and Resources: Writing at the Red House Collective West Coast Christian writers Ginny Yttrup Susy Flory
Ep 1413 - Collective Coaching with Ginny Yttrup Pt. 1
In this episode of the Writing at the Red House podcast, Kathi Lipp talks with Ginny Yttrup, award-winning author and director of the West Coast Christian Writers Conference, about creating a writing plan that withstands life’s challenges. Listeners will discover: How to maintain writing productivity during both positive and negative life changes Strategies for identifying personal strengths and weaknesses The importance of community and accountability to a writer’s journey Tips for adapting planning methods to individual needs How to value your writing pursuits, even without a contract or deadline Ginny shares her personal experiences, including how she completed a manuscript during a year of recovery from major surgery, emphasizing the power of supportive relationships and perseverance. Whether you’re a seasoned author or just starting your writing journey, this episode offers valuable insights on balancing your creative pursuits with life’s demands. Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. Kathi’s Favorite Things: The Collective Susy Flory Tonya Kubo Kathleen Kerr Links and Resources: Writing at the Red House Collective West Coast Christian writers Ginny Yttrup Susy Flory
Ep 1412 - How to Bake Marketing into Your Writing Part 2 (Best Of Series)
Are you anxious about marketing your book? If so, Kathi and Michele are back to ease your worries. In Part 2 of their series about how to bake marketing into your book, they walk listeners through the last four steps in the process. Listen in and learn: How language can help you serve your audience. The importance of ordinary and extraordinary stories. What to compile in your launch kit for easy marketing. Click here to listen to Part 1 of this series, and sign up here to be notified when new episodes are released. Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.
Ep 1411 - How to Bake Marketing into Your Writing Part 1 (Best Of Series)
Does the idea of marketing your book overwhelm or scare you? If so, this episode from the Path to Published conference is perfect for you. Today, Kathi is talking with Michele Cushatt about the first two steps of baking marketing into your book. This not only makes marketing so much easier but also will help save you so much time down the line. Listen in and learn: Why you have to market your book. The three phases of book writing. How to start baking marketing into your book. Marketing your book might feel overwhelming, but it doesn’t have to be. Come back next week to learn the rest of the steps for how to finish baking marketing into your book. Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. Kathi’s Favorite Things: The Collective Susy Flory Tonya Kubo Kathleen Kerr Links and Resources: Michele Cushatt Undone I Am Relentless Cheri Gregory
Ep 1410 - Best of Series: How to Launch a Course, Program, or Workshop with (Pretty Much) Zero Risk of Failure Part 3
Do you have a desire to launch a course, program, or workshop? If so, this is the episode for you. Today, Kathi is back with Cheri Gregory, who is an author, speaker, course creator, and podcaster, to finish up this series with Part 3 about how to create that course, program, or workshop you believe you’re called to write. Listen in and learn how to: Embed evaluation in the program. Not rely on announcements but invite people personally. Be open to feedback. Sign up here to be notified when new episodes are released. Michele Cushatt’s newest book, A Faith That Will Not Fail, is available now. Click the link and buy your own copy today! Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. Kathi’s Favorite Things: Roger’s Avatar Sheet (in)courage Links and Resources: Cheri Gregory Write Beside You Michele Cushatt: A Faith That Will Not Fail You Don’t Have to Try So Hard: Ditch Expectations and Live Your Own Best Life Parks and Recollection
Ep 1409 - Best of Series: How to Launch a Course, Program, or Workshop with (Pretty Much) Zero Risk of Failure Part 2
Do you have a desire to launch a course, program, or workshop? If so, this is the episode for you. Today, Kathi is back with Cheri Gregory, who is an author, speaker, course creator, and podcaster, to discuss more tips to create that course, program, or workshop you believe you’re called to write. Listen in and learn how to: Give your audience what they need, not what you think they need. Price pilot programs based on topic and need. Repel most and attract only the ones who are a good fit for you. Sign up here to be notified when new episodes are released. Michele Cushatt’s newest book, A Faith That Will Not Fail, is available now. Click the link and buy your own copy today! Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. Kathi’s Favorite Things: Roger’s Avatar Sheet (in)courage Links and Resources: Cheri Gregory Write Beside You Michele Cushatt: A Faith That Will Not Fail
Ep 1408 - Best of Series: How to Launch a Course, Program, or Workshop with (Pretty Much) Zero Risk of Failure Part 1
Are you challenged by launching a course, program or workshop? If so, this is the episode for you. Today, Kathi is talking with Cheri Gregory, who is an author, speaker, course creator, and podcaster, to discuss simple tactics to create that course, program, or workshop you are envisioning. Listen in and learn: How to turn your messages into pilot workshops. How piloting allows you to get past the messy middle. How piloting creates an opportunity for co-creation. Sign up here to be notified when new episodes are released. Michele Cushatt’s newest book, A Faith That Will Not Fail, is available now. Click the link and buy your own copy today! Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. Kathi’s Favorite Things: Roger’s Avatar Sheet (in)courage Links and Resources: Cheri Gregory Business Builder Mastermind West Coast Christian Writers Conference Michele Cushatt: A Faith That Will Not Fail
Ep 1407 - How to Create a Social Media Habit Part 2
In this episode of Writing at the Red House, host Kathi Lipp continues her conversation with social media experts Tenneil Register and Tonya Kubo about creating a sustainable social media habit. They discuss: The importance of being a good social media follower Strategies for leaving meaningful comments on others' posts How to create a personal social media challenge Tips for developing content that resonates with your audience Overcoming fears and insecurities about posting Listeners will gain practical insights on building relationships through social media, understanding the time investment required for meaningful engagement, and creating content that serves their audience's needs. A content calendar is an invaluable tool that relieves the pressure of deciding what to post each day. Kathi’s guests have generously provided the Evergreen Social Media Calendar with prompts for an entire month that can be used over and over. Just click the link in the Resources section below and download your copy. Whether you're new to social media or looking to improve your current strategy, this episode offers valuable advice for writers seeking to connect with their audience authentically. Kathi’s Favorite Things: The Accidental Homesteader The Collective Links and Resources: Tonya Kubo Tenneil Register Writing at the Red House Collective Evergreen Social Media Calendar
Ep 1406 - How to Create a Social Media Habit with Tenneil and Tonya Part 1
In this episode of the Writing at the Red House podcast, Kathi Lipp is joined by her team members Tonya Kubo and Tenneil Register to discuss how writers can create a consistent social media habit that effectively connects them with their audience. They explore the importance of embracing social media as a form of creation and instant feedback, as well as the value of planning content in advance to meet the needs of their followers. Kathi, Tonya, and Tenneil also delve into overcoming the anxiety and imposter syndrome that often accompanies putting yourself out there on social media. They offer practical tips for writers at various stages of their journey. Listeners will gain insights on finding their unique voice, building authentic relationships, and navigating the challenges of maintaining a thriving online presence as a writer.
Ep 1405 - How to Write a Movie with Grace Church
On this episode of the Writing at the Red House Podcast, Kathi Lipp sits down with screenwriter Grace Church, whose raunchy yet heartwarming new comedy, Diamond in the Rough, recently hit theaters. Grace opens up about the decade-long journey that brought this female-driven golf film to life, taking listeners behind the scenes. From a simple logline idea sparked while working at a country club, Grace shares how Diamond in the Rough slowly took shape over years of dedication and perseverance. She provides insights into the technical aspects of screenwriting, like crafting compelling narrative arcs, developing authentic characters, and navigating the collaborative nature of moviemaking. Despite the film’s mainstream and, at times, edgy content, Grace highlights how her faith was a driving force throughout the grueling writing and production process. Her story is a powerful reminder that Christian creators can flourish while staying true to their God-given talent and voice. For aspiring writers or anyone pursuing their dreams amidst the busyness of life, this episode is filled with invaluable wisdom and inspiration. Grace’s vulnerability and humble spirit are sure to motivate listeners to keep chasing their creative callings, no matter the obstacles. Kathi’s Favorite Things: The Accidental Homesteader The Collective Links and Resources: Steven Pressfield’s Foolscap Method Diamond in the Rough Save the Cat Susy Flory’s Everything Memoir “Quick Start” Video
Ep 1404 - An Agent’s Guide to AI with Kathleen Kerr and Roger Lipp Part 2
In part two of this episode of the Writing at the Red House podcast, host Kathi Lipp is joined by her agent, Kathleen Kerr, and Roger Lipp to discuss the game-changing role of AI in the writing world. They explore ethical strategies for authors to harness the power of AI tools like Claude.ai, Jasper, and ChatGPT to boost creativity, efficiency, and productivity. Kathleen shares insights on how authors can use AI to generate ideas, craft compelling book proposals, and streamline the editing process, while Roger highlights Claude.ai's unique features and benefits. Kathi emphasizes the importance of using AI as a tool to overcome overwhelm and enhance the writing process rather than relying on it to replace human creativity. The trio also discusses the future of publishing in the age of AI and shares practical tips for authors looking to navigate this exciting new landscape. Whether you're a seasoned writer or just starting out, this episode is packed with valuable insights and strategies for embracing AI as a powerful writing partner. Kathi’s Favorite Things: The Accidental Homesteader The Collective Links and Resources: Claude.ai Hard Fork Podcast Jasper ChatGTP
Ep 1403 - An Agent’s Guide to AI with Kathleen Kerr and Roger Lipp Part 1
Do you have questions about using AI as a tool in your writing? In today’s episode, Kathi Lipp sits down with her agent, Kathleen Kerr, and Roger Lipp to explore the complex and multifaceted role of artificial intelligence (AI) in the publishing industry. As AI continues to revolutionize how authors create, market, and distribute their work, it's crucial to understand the benefits and ethical considerations surrounding this powerful tool. The trio discusses the initial fears and misconceptions surrounding AI and the exciting possibilities it offers for authors looking to save time, enhance productivity, and unlock new levels of creativity in their writing process. They emphasize the importance of keeping the human in the loop when utilizing AI tools, ensuring that the final product maintains the author's unique voice and authenticity while benefiting from AI's efficiency and idea-generating capabilities. Kathleen highlights the potential for AI to assist authors in creating compelling titles, outlines, and marketing copy, saving them countless hours that could be better spent on the creative aspects of their work. The conversation also delves into the legal and ethical concerns surrounding AI-generated content and copyright, stressing the importance of responsible AI use and avoiding infringement upon others' rights. Looking ahead, Kathi, Kathleen, and Roger discuss the potential for AI to differentiate traditionally published books in a market increasingly saturated with AI-generated content. The human element, the "soul" in writing, will continue to set apart authentic, author-driven works in the age of AI. Throughout the episode, they offer practical insights and advice for authors looking to incorporate AI into their writing process ethically and effectively. They emphasize the importance of balance–leveraging the power of AI while maintaining the human creativity and soul that make a book truly special. Whether you're an author eager to explore the possibilities of AI or one who is cautiously curious about its implications, this episode of the Writing at the Red House podcast is a must-listen. Tune in to gain valuable insights, practical tips, and thought-provoking perspectives on navigating this new frontier with confidence and integrity. Don't miss this engaging and informative conversation that will help you stay ahead of the curve in the rapidly changing world of publishing. Kathi’s Favorite Things: The Accidental Homesteader The Collective Links and Resources: Claude.ai