The Unscripted SEO Interview Podcast

In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing. With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend. Key Takeaways Marketing should focus on the internal experiences of potential buyers, not just their behaviors Empathy is crucial to SEO because Google is all about intent matching Quality human-created content is more valuable than ever despite AI advancement Create feedback loops between marketing, sales, and customer support Looking beyond keyword research tools helps understand the humans behind the searches The ELITE Method Breakdown Letter Phase Description E Examine Audit existing marketing assets and brand positioning to identify gaps L Learn Understand audience's internal experience using the stages of change matrix I Implement

Summary In this episode of the Unscripted SEO podcast, Jeremy Rivera and Lisa Raehsler, founder of Big Click Co., delve into the intersection of SEO and PPC, exploring how AI is reshaping digital advertising. They discuss the challenges posed by AI overviews, the importance of click-through rates, and the evolving landscape of social media advertising. The conversation highlights the significance of remarketing, audience targeting, and nurturing the customer journey, while also addressing the need for effective collaboration between SEO and PPC strategies. In this conversation, Lisa Raehsler and Jeremy Rivera discuss the importance of integrating various marketing strategies, particularly the synergy between PPC and SEO. They explore how new companies can establish brand visibility, the creative challenges in less glamorous industries, and the legal considerations when advertising against competitors. The discussion also emphasizes the need for marketers to adapt their strategies in response to economic conditions, ensuring that messaging aligns with current consumer sentiments, from B2B programs like Save Fry Oil, to local service asphalt contractors.

Summary In this UnscriptedSEO interview, Jeremy Rivera and Chris Scott, founder of Boschetto Consulting, delve into the concept of execution debt, a term coined by Scott to describe the inefficiencies and bottlenecks that accumulate in businesses over time. They discuss how execution debt is relevant across various industries and the importance of identifying and addressing these inefficiencies. The conversation emphasizes the need for a mindset shift in business operations, the role of tools in managing execution debt, and the significance of stakeholder engagement in diagnosing issues. Scott shares actionable steps for business owners to assess and improve their execution processes, highlighting the importance of testing small and iterating based on feedback. Detailed Recap: Getting More Out Of SEO & Marketing Budgets By Resolving “Execution Debt” Takeaways Execution debt refers to inefficiencies that accumulate in a business. Identifying execution debt requires a mindset shift. Every business, regardless of size or industry, experiences execution debt. Tools like Trello and Asana help but are not a complete solution. Stakeholder engagement is crucial for diagnosing business issues. Testing small and failing small is essential for improvement. Key Performance Indicators (KPIs) should align with organizational goals. Understanding the 'why' behind a business is vital for decision-making. Lessons can apply to b2b businesses, from local service to commercial kitchen related companies Continuous improvement is necessary for operational efficiency. Engaging with the community can provide valuable insights and support.

Jeremy Rivera interviews Kent, who shares his journey from running a demolition company to diving into local SEO. They discuss the importance of understanding B2B SEO strategies, the significance of community engagement, and the evolving landscape of SEO. Kent emphasizes the need for businesses to adapt their marketing strategies to connect with their local communities and leverage co-marketing opportunities. The conversation highlights the importance of creating valuable content that addresses real-world problems and the necessity of staying updated with SEO trends. takeaways Kent transitioned from a demolition business to local SEO. B2B SEO requires a focus on solving client problems. Content should address the headaches faced by businesses. Local SEO is crucial for both B2B and B2C companies. Community engagement can enhance local SEO efforts. Hosting industry or networking events, doing fun stuff like cleanups or photo booth rentals. Co-marketing opportunities can drive traffic and visibility. Google Business Profile optimization is essential for local businesses. SEO strategies should adapt to changing market conditions. Creating valuable content is key to establishing authority. Networking with local businesses can lead to mutual growth. This episode is very similar to the conversation I had with Lead Truffle's founder Bryan Shankman, they're a SaaS that uses Ai to qualify leads on service business sites. Both conversations delve into the surprising connection between digital marketing and local service businesses.

SummaryIn this UnscriptedSEO conversation, Jeremy Rivera and Chris Rodriguez, the founder of iexcel, discuss the evolving landscape of SEO, emphasizing the importance of human expertise alongside AI tools. Chris shares his journey from the music industry to tech marketing, highlighting the differences in SEO practices across various industries. They delve into the intricacies of keyword research, the significance of keyword difficulty, and the impact of AI on SEO metrics. The discussion also touches on domain authority, backlink strategies, and the importance of understanding seasonality in marketing. In this conversation, Jeremy Rivera and Chris Rodriguez delve into the intricacies of SEO, discussing link building strategies, the integration of physical and digital marketing, and the importance of community engagement. They explore the balance between what SEOs can control and the external factors that influence rankings, emphasizing the significance of technical SEO and the evolving landscape of AI search. The discussion highlights actionable insights for marketers to enhance their strategies and adapt to changing environments. Takeaways Trusting human expertise is essential in SEO. AI tools should complement human knowledge, not replace it. Keyword research is foundational for effective SEO strategies. Keyword difficulty is a critical metric for ranking success. AI has changed the landscape of SEO metrics significantly. Understanding seasonality can enhance marketing effectiveness. High domain authority is crucial for successful backlinking. Focus on quality backlinks rather than quantity. Utilizing social media profiles can improve backlink profiles. Hustle and creativity are key in building strong backlinks. Links equal rankings, but context matters. Integrating physical events can enhance digital visibility. Local events can multiply SEO efforts through syndication. Nonprofits play a crucial role in community engagement.

Summary In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Laura Lee, an experienced SEO professional with over 17 years in the industry. They discuss the challenges and strategies of enterprise SEO, the importance of aligning SEO efforts with business goals, and the evolving landscape of SEO in the age of AI. Laura shares insights on working with subject matter experts, the significance of mid and bottom funnel content, and the necessity of building relationships within organizations. The conversation concludes with valuable life lessons for SEO professionals, emphasizing the importance of collaboration and understanding the human element in SEO. Takeaways Laura has over 17 years of experience in SEO, starting at WebMD. Enterprise SEO requires collaboration across different teams. Aligning SEO goals with business objectives is crucial for success. Small wins can help maintain visibility and support for SEO initiatives. The SEO landscape is evolving with the rise of AI and new search behaviors. Focusing on mid and bottom funnel content can drive more leads. Building relationships with subject matter experts enhances content quality. Finding reliable experts often comes through word of mouth and networking. Gaining diverse industry experience from b2b commercial restaurant sites to local service asphalt contractors can provide unique insights into SEO challenges. Understanding the audience's behavior beyond search engines is essential.

Summary In this UnscriptedSEO conversation, Jeremy Rivera and Michael Buckbee, the owner of Knowatoa, an SaaS that helps businesses win the AI search game, delve into the evolving landscape of AI search and its implications for SEO. They discuss the current state of AI tools, the future of search engines, and introduce the Biscuit Framework, a strategic approach to optimizing SEO in the age of AI. The conversation also touches on the importance of sentiment analysis, competitive ranking, and the challenges posed by hallucinations in AI search results. Buckbee emphasizes the need for SEOs to adapt to these changes and leverage AI tools effectively to enhance their strategies. Takeaways AI search is rapidly evolving and is already impacting SEO. The Biscuit Framework provides a structured approach to SEO in the AI era. Sentiment analysis is crucial for understanding how AI perceives brands. Unique distribution channels are essential for effective SEO strategies. Hallucinations in AI search results are a significant challenge that needs addressing. AI tools can enhance productivity but require careful implementation. The future of search will involve more strategic thinking beyond Google. Understanding competitive ranking is vital for SEO success. AI search services are still in their infancy and improving rapidly. SEOs must adapt to the changing landscape to remain relevant.

Jeremy Rivera and Michael 'Buzz' Buzinski discuss the importance of human experience in SEO compared to AI tools. They explore the limitations of AI in understanding context and generating content, emphasizing the need for expertise and authenticity in content marketing. The discussion also covers the evolution of SEO practices, the significance of EAT (Expertise, Authority, Trust), and the ongoing relevance of traditional SEO fundamentals amidst the rise of AI technologies. In this conversation, Michael "Buzz" Buzinski and Jeremy Rivera delve into the intricacies of SEO, emphasizing the significance of backlinks, mobile optimization, and user experience. They discuss how engagement metrics influence trust scores and the importance of creating content that resonates with users while maintaining technical SEO standards. The dialogue also touches on the necessity of authenticity in marketing and the alignment of content with company culture to enhance retention and conversion rates. takeaways Experience in SEO is irreplaceable compared to AI. Knowledge is democratized; experience is what people pay for. AI can only provide novice-level answers if the user is a novice. Asking the right questions is crucial for effective AI use. AI lacks the context that human experience provides. EAT is essential for effective SEO and content marketing. Authenticity in content is key to engaging audiences. Domain authority is a myth; focus on real metrics. Link building strategies can vary in effectiveness. SEO is evolving, but the fundamentals remain important. Backlinks need to come from engaging pages. Mobile optimization is crucial for user experience. User experience and interface design impact SEO rankings. Content should be tailored for human readers, not just bots. Authenticity in marketing is essential for building trust....

While Google Search Console data for traffic is not accurate, it is our only window into indexation. It also gives us a handful of tools to help with our ability for to influence if our content is "indexed" and available to be chosen to display in search results: Submit manually/Fetch Url, Submit to index & Submit a Sitemap. This is a quick overview on how to use those functions, in combination with some other tactics to ensure all your pages are indexed properly.

In this engaging conversation, Jeremy Rivera and Jesse Ringer of Method & Metric delve into the evolving landscape of SEO, discussing Jesse's journey from copywriting to technical SEO, the challenges posed by AI and Google's changing algorithms, and innovative strategies for building brand trust and community engagement. They explore the importance of human connection, the significance of E-E-A-T in SEO, and the future of the industry amidst AI advancements. The discussion wraps up on a positive note, highlighting successful SEO campaigns and the excitement for the future of the field. SEO is essential for every business that has a website. The value of search engines is increasingly hard to demonstrate. AI content creation poses challenges for traditional SEO practices. Building brand trust through community engagement is crucial. E-E-A-T (Experience, Expertise, Authority, Trust) is vital for SEO success. SEO strategies must evolve to include brand-centric approaches. Human connection and niche knowledge are key in law firm SEO. Innovative strategies can help businesses stand out in a crowded market. Maintaining optimism in the SEO industry is important despite challenges. Successful SEO campaigns can lead to tangible business growth.

In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Jesse McDonald, Senior SEO Director at Siege Media. They discuss Jesse's journey from graphic design to SEO, the importance of user experience in SEO strategies, and the evolving landscape of SEO in the age of AI. Jesse shares insights on how to effectively communicate with clients, the significance of usability in SEO, and how to find interest in seemingly boring topics. The conversation emphasizes the need for collaboration between SEO and UX teams and the importance of understanding client goals to drive successful SEO strategies. In this conversation, Jesse McDonald shares insights on navigating the complexities of SaaS marketing, emphasizing the importance of product-led strategies and adapting to the evolving landscape of SEO influenced by AI. He discusses the shift from traditional SEO to a focus on search experience optimization, highlighting the need for brands to build authority and trust. Jesse also provides actionable strategies for effective keyword research, underscoring the significance of understanding market trends and user experience in driving successful marketing initiatives. takeaways Jesse McDonald has over 11 years of experience in SEO. The intersection of design and SEO is crucial for user experience. SEO is a two-algorithm world: crawler and user algorithms. Usability is a key factor in SEO success. Combining UX and SEO can enhance content performance. Data-driven decisions are important, but intuition also matters. Understanding client needs is essential for effective SEO strategies. Navigating client relationships requires clear communication. Finding interest in boring topics can lead to innovative strategies. The SEO landscape is evolving with AI and user behavior metrics. A thirst for knowledge will help you regardless in your current situation and in the long term. It's really easy to get stuck in the weeds with technical issues without prioritizing what truly matters. Combining content and design resources can significantly enhance user engagement and authority. In the age of AI, adapting SEO strategies is crucial for maintaining visibility and relevance. Building brand authority is essential for being top of mind in the purchasing process.

In this conversation, Jeremy Rivera interviews Daniel Molina, the owner of Red Palm Studios, a digital marketing firm specializing in the trades. They discuss the agency's focus on small to medium-sized clients, the importance of balancing growth with quality service, and the role of Standard Operating Procedures (SOPs) in scaling the business. Daniel shares insights on client communication, managing expectations, and the challenges of working with both small and large clients in the marketing landscape. In this conversation, Daniel Molina discusses the intricacies of SEO and PPC strategies, particularly in seasonal markets for contractors and service professionals. He emphasizes the importance of local SEO, content quality, and the evolving nature of branding in the digital age. The discussion also highlights the necessity of human connection in marketing and the significance of establishing clear client expectations and baselines for success.

Jeremy Rivera:When it comes to SEO, we've become complacent. We have become dependent on tools, on software. And when it comes to search engine optimization, we have forgotten that we're not just working to increase rankings in Google. We're fighting... to optimize the website for the business so that traffic is gained from all search sources in a way that benefits in terms of revenue and overall visibility, brand recognition, so that the business flourishes. So this means we need to get outside and touch grass, or we need to get outside and touch trash. We need to get out into the community and use real world events, organizing a community cleanup, organizing a charitable event, renting a photobooth, holding classes, pushing our organizations, our businesses to hold seminars, teach the community how to do things that are associated with your particular business. It's hard to say in general. exactly what it is that you need to do, but you need to step away from SEMrush. SEMrush is not SEO. It's a tool. It can provide some usable data. It can provide some insight, but we need to go outside the box. We need to go outside the software and do something that's going to make a difference.

In this episode of the Unscripted SEO podcast, Jeremy Rivera interviews Gus Pelogia, a senior SEO product manager at Indeed. They discuss Gus's journey in SEO, transitioning from agency work to an in-house role, and the unique challenges and opportunities that come with being an SEO product manager. The conversation also delves into the importance of effective communication with stakeholders, adapting to changes in search technology, and the future of SEO in a rapidly evolving landscape. In this conversation, Jeremy Rivera and Gus Pelogia explore the complexities of SEO in the modern digital landscape. They discuss the challenges of attribution, the influence of social media on search behavior, and the importance of cross-channel collaboration. The conversation highlights the need for SEO professionals to adapt to changing consumer behaviors and the significance of user feedback in enhancing user experience. They also touch on the role of branding in SEO and the potential of AI tools to streamline SEO tasks.

Summary In this conversation, SEO author Jeremy Rivera and Callie Scott delve into the significance of knowledge graphs and knowledge panels in SEO. They discuss how businesses can leverage these tools to enhance their online presence, particularly through branded searches. Callie shares actionable steps for building knowledge panels, emphasizing the importance of creating an entity home, optimizing it, and using structured data. The discussion also touches on the challenges businesses face in this process and the patience required to see results.

A link is a link. Except when it sucks. How do you gauge the value of a link? How do you approach the concepts of relevance with the insight from Mark Williams Cook's Google Exploit data? Semantic Links and Semantic Mastery founder Bradley Benner digs deep into this while sharing his own journey as an agency owner in the SEO space.---> Check out the full recap with quotes, take-aways, insights and more.Bradly digs into some data about utilizing relevance signals from Majestic and other tools, which he screenshares, so check out the video. If you want to learn more from Bradley try his Hump Day Hangouts Weekly Q&A Webinar (Free). Prepost questions and watch the most current replay here. Takeaways Bradley started learning SEO to generate leads for his contracting business. He became fascinated with the power of manipulating Google search results. Bradley transitioned from contracting to running a local SEO agency. He developed a niche in tree service contractors to streamline his services. Productization allowed him to scale his agency effectively. Standard operating procedures (SOPs) helped in delegating tasks. Cold email outreach remains a powerful tool for client acquisition. Link building should focus on topical and geographic relevance. Bradley has built a successful white label link-building agency. Transparency in processes leads to higher conversion rates. SEO has evolved from a two-dimensional to a three-dimensional system. Site-wide quality scores now influence individual page rankings. Topical relevance is crucial for effective link building. Geographic relevance significantly impacts local SEO performance. Competitive link analysis is essential for successful link building campaigns. Brand authority plays a critical role in SEO success. Links with topical relevance yield better results than those based solely on third-party metrics. Building a diverse link profile is important for natural-looking backlinks....

In this episode of the Unscripted SEO podcast, Jeremy Rivera speaks with Marilyn Jenkins, CEO and founder of Law Marketing Zone, about the evolution of digital marketing, particularly in the legal sector. They discuss the importance of optimizing Google Business Profiles, the role of citations in local SEO, and the impact of AI on search strategies. Marilyn emphasizes the need for brand consistency across platforms and the significance of engaging with local communities to enhance SEO efforts. The conversation also touches on content marketing strategies and the changing landscape of link building.

My mind was definitely blown away during this conversation with Bradley Benner of Semantic Links & Semantic Mastery. We went through his extensive history in SEO, creating rank and rent sites, developing agencies. teaching courses and ultimately doing white-label agencies for services provided to other agencies.Resources Referenced By Bradley Benner:Semantic Mastery Youtube Channel Here's some great take aways from the interview: Transparency in processes leads to higher conversion rates. SEO has evolved from a two-dimensional to a three-dimensional system. Site-wide quality scores now influence individual page rankings. Topical relevance is crucial for effective link building. Geographic relevance significantly impacts local SEO performance. Competitive link analysis is essential for successful link building campaigns. Brand authority plays a critical role in SEO success. Links with topical relevance yield better results than those based solely on third-party metrics. Building a diverse link profile is important for natural-looking backlinks. Owning part of the information ecosystem can enhance SEO efforts. Focus on relevance and quality over quantity in link building.Practical Example: Take a look at this article exploring the benefits of Collagen, you can see they utilize expert quotes as a strategy. They would benefit greatly by finding other sites in the health and wellness space that would display and include their expert quotes in them.Killer Quotes: "Sometimes they'll say, well, what is the average DA or DR of your links? And I tell them like, I don't know, because I don't even track that. But let me ask you a question. Why is that important to you? And I swear to God, I never get a clear answer out of that." - Don't use DR/DA 3rd party metrics for links. "When Google kind of shifted away from a keyword based algorithm to an entity based algorithm, the way that I envisioned this is it went from a two dimensional document retrieval system to a three dimensional document retrieval algorithm." SEO as a business is HARD: "Just because you know SEO doesn't mean you know anything about marketing. And so you can be a really good technical SEO and suck at marketing, and you're gonna have a really hard time monetizing that skill."

Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO, discussing the importance of brand authority, the shift from page-level optimization to entity optimization, and the complexities of Google's algorithms. They explore how Google's trust metrics work, the implications of site quality, and the future of featured snippets and AI overviews.Explore the whole episode recap The discussion also highlights the significance of the People Also Ask (PAA) feature in understanding user intent and query handling. In this conversation, Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO in the age of AI. "SERPs are always shifting, like a good surfer, you need to keep an eye on conditions before you jump into the water. It's good to know if an AI hurricane is headed your way" - Keith Bresee' of Traffic Dojo They discuss the importance of timely insights in SEO, the impact of AI on user behavior and search dynamics, and the interplay between AI overviews and traditional search features like featured snippets. Mark shares actionable strategies for SEOs to adapt to these changes, emphasizing the need for a comprehensive content strategy that caters to varying user knowledge levels. The discussion highlights the necessity for marketers to evolve their approaches in response to AI advancements and changing user expectations.

Jeremy Rivera and Scott Gelber delve into the complexities of B2B SaaS marketing, offering valuable lessons for companies in the SaaS space. Scott, founder of SRG Marketing, shares his expertise on generating qualified leads through Google Ads, particularly for specialized software solutions. The discussion covers essential strategies for marketing niche B2B products, from optimizing landing pages to leveraging competitor insights. They explore the possible change in workflow between SEO and PPC campaigns, the critical role of data analysis in measuring success, and effective approaches to nurturing leads through targeted email marketing. Their conversation provides practical insights for SaaS companies looking to enhance their digital marketing effectiveness while maintaining focus on quality over quantity in lead generation.

In this episode of the Unscripted SEO podcast, SEO book author Jeremy Rivera interviews Shannon Lavenia, co-founder of Brand Builder AI. They discuss the importance of branding for local service businesses, the evolution of SEO strategies, and how to create a unique brand identity. Shannon shares insights on the role of customer feedback in shaping a brand and emphasizes the need for a holistic approach to SEO that focuses on customer experience and measurable success through reviews and engagement. In this conversation, Shannon Lavenia discusses the critical importance of continuous SEO engagement and the transformative role of AI in optimizing SEO strategies. She emphasizes the need for businesses to adapt to the fast-paced content landscape by leveraging AI tools for content creation and optimization. The discussion also covers the significance of multi-channel approaches in SEO, the evolution of content strategies, and actionable steps for website owners to enhance their digital marketing efforts.

Jeremy Rivera and Stew Fortier discuss the evolution and future of AI writing tools, particularly focusing on the product Type. They explore the selection of AI models, diverse use cases, and the integration of SEO strategies. The discussion also touches on enhancing writing styles, the role of images, and advanced writing capabilities that meet specific standards. Also they hit some specific SEO tasks that you can write down in your custom planner, you HAVE to add them to your to-do list ASAP. In this conversation, Stew Fortier and Jeremy Rivera delve into the evolving landscape of AI in content creation, discussing the balance between quality and quantity, the limitations of language models, and the societal implications of AI on employment. They emphasize the importance of understanding AI's capabilities and limitations, advocating for a more informed and cautious approach to using these tools in SEO and content strategy. Follow the reddit recap for more insights.

This is a new recurring series, I'll be talking with Greg Digneo of Content Guppy as we explore the business side of SEO. We got into why it's crucial to move beyond the old-school focus on search volume and start thinking bigger. Greg and I explored how the landscape is changing, especially with AI in the mix, and why building solid distribution channels is more important than ever. What I really enjoyed about our discussion was diving into how SEOs need to evolve their approach – it's not just about traffic anymore, but about keeping audiences engaged and actually generating revenue. We shared practical strategies for adapting to these changes and building sustainable, revenue-focused SEO practices. If you're looking to stay ahead of the curve in SEO, this conversation packs some serious insights you won't want to miss.

Jeremy Rivera recently sat down with Nick Jain, CEO of IdeaScale, for a discussion about the evolution of search, content strategy, and the future of SEO. As the leader of the world's largest innovation software company, Jain shares insights from transforming IdeaScale's digital presence – achieving a 15x growth in organic traffic within just six months. The conversation explores everything from practical content strategy to philosophical questions about AI's impact on search and society.

This is honestly, one of my favorite interviews. I've known Keith Bresee for years, so it was fun to get his background where he was "bitten by a radioactive SEO", and transformed into a beast of an SEO. He's worked with Dr. Axe, Manscaped, and a ton of other big organizations, so we got really into some interesting and deep topical areas around the importance of intent, which he calls his "people first framework", which *GASP* actually involves talking to your target customer! What? No! Keyword research is just looking at SEMrush, right? Nay, good sir! His recommendation for what you should do once you listen to the podcast is literally "Go talk to three of your target audience"! So much good stuff!Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In this episode of the Unscripted SEO Podcast, Jeremy Rivera and Garrett Sussman of iPullRank discuss the evolving landscape of SEO, focusing on Google's algorithm changes and leaked Google data, the role of brand signals, and the impact of AI on search engines. We explore the challenges of content creation in relation to user intent and the ethical considerations in SEO practices. The conversation delves into the future of SEO strategies and the philosophical implications of optimizing for search. TAKE AWAYS: Google faces a challenge in balancing SEO incentives and content quality.Experimentation is crucial for effective SEO strategies.Brand signals are increasingly important in determining search rankings.AI is changing the way users interact with search engines.Content creation should focus on user intent and engagement.The SEO landscape is constantly evolving, but fundamentals remain.Ethical considerations in SEO practices are becoming more prominent.Transparency from Google is needed for better SEO practices.The future of SEO will involve adapting to new technologies and user behaviors.SEO will continue to exist as long as there is a need for information search.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In this episode of the Unscripted SEO Podcast, Jeremy Rivera interviews Ray Martinez, VP of SEO at Archer Education. We discuss the importance of technical SEO, the impact of web migrations on organic traffic, and the vulnerabilities of .edu domains. We also emphasize the value of cross-channel collaboration and the need to create content that adds value and addresses customer objections. Ray advises SEO professionals to stay curious and keep learning about technology and the evolving landscape of search. Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade. Want even more? Here's the slide deck or SOP sheet

In today's special shortform format, Jeremy Rivera walks through the process of targetting featured snippets as an SEO SOP.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Matt Mellinger, co-founder of SEOgets and Local SEO Partners, discusses his experience as both an agency owner and a software developer. He emphasizes the importance of synergy between the two roles and the value of community in the SEO industry.Matt explains the concept and features of SEO Gets, a search console super tool that helps SEOs discover trends, issues, and opportunities. He also highlights the limitations of Google Search Console data and the need for a holistic approach to SEO that considers both technical and design aspects.In this conversation, Matt and Jeremy discuss the challenges of finding legitimate SEO consultants and agencies. They highlight the importance of setting proper expectations, effective communication, and creating standard operating procedures (SEO SOPs) for client onboarding. Matt emphasizes the need to focus on solving the client's pain points, such as increasing revenue and generating more inbound leads.They also touch on the benefits of niching down into specific industries and understanding the client's business model. Matt shares his top three action items for onboarding new local SEO clients: setting expectations, communication, and implementing SOPs.TakeawaysThe interplay between being an agency owner and a software developer can be beneficial, as it allows for the integration of tools and services.The SEO community is highly connected and loves sharing knowledge and tools.SEOgets is a search console super tool that helps SEOs discover trends, issues, and opportunities.Google Search Console data has limitations, such as anonymized queries and inconsistencies in export data.A holistic approach to SEO, considering both technical and design aspects, is crucial for success. Set proper expectations with clients to avoid misunderstandings and ensure a successful working relationship.Effective communication is key in client management and building trust.Creating standard operating procedures (SOPs) helps ensure consistency and prevents important tasks from being overlooked.Focus on solving the client's pain points, such as increasing revenue and generating more inbound leads.Niching down into specific industries allows for better understanding of client needs and more effective marketing strategies.Understanding the client's business model and metrics, such as lifetime value of customers, is crucial for providing valuable SEO services.Building a lifestyle business focused on integrity and doing right by clients can lead to long-term success and satisfaction.00:00Introduction and Background03:11The Value of Networking in the SEO Community08:42Understanding the Limitations of Google Search Console Data13:33The Importance of a Holistic Approach to SEO18:25Balancing Technical SEO and Design for Optimal Results25:08Finding Legitimate SEO Consultants and Agencies30:15Challenges and Scams in the SEO Industry36:14Niche Down and Understand Industry-Specific Needs40:32Solving Client Pain Points for Revenue Growth43:48Setting Expectations and Effective Communication45:34Building a Lifestyle Business with IntegrityWant to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Brady Madden, an SEO professional specializing in the cannabis industry, discusses his journey into the space and the unique challenges of doing SEO in the cannabis niche. He highlights the importance of education and content creation in the industry, as well as the impact of Google updates like the Medic update.Brady also shares insights on keyword research and strategy for cannabis businesses, emphasizing the need to focus on revenue-driving terms and conversion rate optimization. He advises involving an SEO from the beginning of website launches and stresses the importance of understanding the client's business goals and measuring success accordingly.TakeawaysEducation and content creation are crucial in the cannabis industry, as there is a lack of information and misconceptions about cannabis products.Google updates like the Medic update have impacted the cannabis industry, leading to a shift towards more medical-based content and a focus on revenue-driving terms.Keyword research in the cannabis industry can be challenging due to restrictions on advertising certain terms, but conversations with clients and understanding their business goals can help fill in the gaps.When working with cannabis businesses, it is important to focus on conversion rate optimization and make it easy for customers to find and purchase products.Involving an SEO from the beginning of website launches is essential to ensure proper URL redirects, meta data, and schema implementation.Understanding the client's business goals and measuring success accordingly is key to a successful SEO campaign in the cannabis industry.Chapters:00:00Introduction and Background02:39The Importance of Education and Content Creation09:22The Impact of Google Updates16:42Keyword Research and Revenue-Driving Terms22:45Conversion Rate Optimization and Focusing on Business Goals30:18Measuring Success and Understanding Client's BusinessWant to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Experimenting with a new epsiode format, as the new host, I'm fielding questions about SEO from the audience, from Twitter/Reddit/Facebook. Send in your questions to have them answered in future episodes!Who is the new host Jeremy Rivera?It was a whirlwind transfering hosting from Mark A. Preston who did a great job before, I haven't introduced myself to the audience yet! I'm a 17 year veteran in SEO who has done in-house SEO for Raven Tools and Tapclicks. I've also been with tons of different agencies like Hive Digital, Copypress, Elite Strategies & Evergreen Services. I also worked with clients as a freelance SEO consultant in asphalt maintenance, office furniture and dozens of other niches! Does updating your blog post's publishing date have any measurable impact on your post's organic performance?Query deserves freshness, and Rebekah Edwards and I both have experimented and seen positive outcomes from updating publish dates on content.Has anyone in SEO had their client arrange and "sponsor" a local river/park/parking lot/roadside trash cleanup as a local link building vehicle?Yes, I have for a paddleboard tour company in Nashville. We actually got a local news crew to show up, and got social and other links from the low cost event.Is a rel=canonical equivalent in transfering authority as a 301 redirect in y’alls experience?There's mixed feedback from SEO experts, who mostly agree that 301 is stronger, because it literally "cancels out" the original page, but others suggest adding a canonical FIRST, and then adding a 301 nextIf a company has TWO locations, should the Google profile for both locations go to specifically created location pages, or should one location be pointed to the HOMEPAGE url specifically, always?The general feedback from other SEOs who specialize in local SEO is that you should nearly always have multiple different location pages, specific to that community. The only caveat was when one location had a ton of reviews already.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Curious about how a children's book illustrator transitions into a powerhouse in SEO? Jonas Sickler joins us to share his incredible journey in this unscripted interview and we learn about the creative pathways that led him to become an SEO expert at Terakeet. You'll hear all about how he leveraged his artistic skills to understand the digital landscape and how the SEO game has evolved from keyword stuffing to creating valuable content assets that truly resonate with audiences. Jonas also introduces us to the intriguing concept of owned asset optimization, a strategy that can significantly elevate your brand's visibility across multiple channels.Ever wondered how branded clicks can actually gauge your market authority? Jonas and I break down the dynamics between branded and non-branded search behaviors and why brand searches might just be the ultimate indicators of relevance. We also venture into the often-overlooked realm of broader business metrics, stressing the importance of looking beyond just rankings and traffic. Learn why metrics like revenue and conversions should be your new best friends in the world of SEO, and get tips on how to measure these outcomes effectively.Forecasting SEO growth can be a tough nut to crack, but Jonas offers some invaluable insights into building accurate models. We discuss the importance of historical data, algorithm changes, and the balance between instant PPC results and long-term SEO benefits. Our conversation highlights the necessity of collaboration and clear target-setting, especially when it comes to setting up PPC campaigns with efficient cost-per-acquisition targets. Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights to help you align your marketing strategies with your broader business goals.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In this episode, the Unscripted SEO Podcast changes hands, and the new host, Jeremy Rivera, interviews Mark A. Preston. It's a fun conversation that dives into Mark's new semi-retirement, alternate ways for SEOs to consider their career and to look for revenue sharing or becoming part owners in businesses instead of looking for hourly income.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Welcome to another episode of the 'Unscripted SEO Podcast' with your host, Mark A Preston, SEO Advisor and Speaker. In this insightful episode, we are thrilled to have Ryan Darani, the Search Strategy Director at Rise at Seven, as our guest. Ryan shares his extensive experience and invaluable insights from his journey of growing a highly successful SEO freelance consultancy business, having generated over $10,000,000 in revenue for his clients in the past five years.Throughout this episode, Ryan delves into the importance of being adaptable in the constantly evolving SEO industry, the challenges of getting SEO suggestions implemented within large brands due to red tape and hierarchy, and the critical role of having and growing your own sites as an SEO professional. He also discusses his reasons for transitioning from running a successful freelance consultancy to joining Rise at Seven, and highlights the differences between working with unknown brands versus very successful brands.Listeners will gain valuable insights into the realities of leaving a job to go freelance, the pitfalls of providing white-label services to agencies, and essential advice for SEO freelancers to achieve long-term success. Ryan emphasises the importance of investing in oneself and avoiding shortcuts, the potential for underdog brands to quickly gain market share with the right guidance, and the need for balancing work and life to achieve personal fulfilment. Tune in for a wealth of knowledge and practical advice from one of the industry's top SEO experts.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Welcome to the 'Unscripted SEO Podcast', hosted by Mark A Preston. In this engaging episode, Mark sits down with SEO expert Liam Quirk to explore the dynamic and ever-evolving landscape of SEO agencies. Liam shares his journey from a freelancer to owning a successful SEO agency, highlighting the key differences between managing small and large budget campaigns. Their discussion provides a wealth of insights into the critical importance of delivering a solid ROI and the role of transparency in maintaining strong client relationships.As they delve deeper, Liam and Mark discuss the emerging trend of specialisation within the SEO industry. Liam observes that larger businesses with substantial budgets are increasingly seeking specialised agencies to handle specific aspects of SEO, such as technical SEO, content writing, and digital PR. This shift necessitates more collaboration among different teams and highlights the value of a holistic approach to SEO that integrates various marketing strategies. Their conversation provides a comprehensive overview of how SEO is evolving and what this means for agencies and clients alike.Looking ahead, Liam and Mark speculate on the future of SEO, considering the potential impact of new search engines and AI tools. They emphasise the need for SEOs to adapt to these changes and understand what works best for different businesses across various platforms. This episode is packed with expert insights and practical advice, making it a must-listen for anyone looking to stay ahead in the competitive world of SEO. Join us for an unscripted, in-depth conversation that sheds light on the future of SEO and the strategies that will drive success.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Join us for an enlightening episode of the 'Unscripted SEO Podcast' where host Mark A. Preston welcomes Doug Bradley, the owner of Everest Legal Marketing, to delve into the nuances of SEO marketing within the US legal sector. In this episode, Doug shares his extensive expertise and personal experiences, providing invaluable insights for SEO professionals, legal practitioners, and anyone interested in the convergence of law and digital marketing.Throughout the discussion, Doug explores a variety of critical topics including the benefits of local versus national law firm SEO strategies, the intricacies of creating compliant and effective legal content, and the significance of building strong client relationships. Listeners will gain a deeper understanding of advanced SEO techniques, the importance of community engagement, and the ethical considerations that are vital in the legal marketing landscape.This episode is a must-listen for anyone looking to enhance their understanding of SEO in the legal field or considering entering this niche market. Doug’s advice highlights the importance of ethical practices and thorough knowledge of legal standards, promising to equip listeners with the tools needed to succeed in this specialised area of digital marketing. Tune in to discover how to effectively and ethically navigate the complex world of legal SEO marketing.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Join us for an engaging episode of the 'Unscripted SEO Podcast' hosted by Mark A. Preston, featuring seasoned SEO expert Gerry White. This week's discussion delves deep into the integration of AI technologies like ChatGPT within the realm of SEO, highlighting both opportunities and cautions for professionals in the field. Gerry, with his profound experience, offers a rich exploration of how these advancements are reshaping search engine strategies and the importance of maintaining a solid grasp on SEO fundamentals amidst rapidly evolving digital landscapes.Throughout the episode, Gerry discusses the critical role of Google Business Profiles in enhancing local SEO efforts, the influence of brand trust on organic growth, and shares his insights on the strategic inclusion of fast food chains in Just Eat's service offerings. This conversation is packed with actionable advice on optimizing e-commerce integrations in search results and understanding the shifting dynamics of buyer intent as perceived by modern search algorithms.Whether you're an SEO professional looking to sharpen your skills, a digital marketer eager to understand the latest trends, or simply curious about the impact of AI on search optimization, this podcast is for you. Tune in to gain valuable insights from Gerry White and learn how to navigate the complexities of today's SEO landscape effectively. Subscribe to 'Unscripted SEO Podcast' for more enlightening conversations with leading industry experts like Gerry White, and don't miss out on the wealth of knowledge this series has to offer.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Welcome to this week's episode of the 'Unscripted SEO Podcast' with your host, Mark A Preston. In today's engaging discussion, we're joined by Gareth Hoyle, a luminary in the digital marketing world and Managing Director of Marketing Signals. Gareth brings his wealth of experience to the table, discussing the evolution of SEO, the integration of AI into digital strategies, and the day-to-day challenges and rewards of agency life.Throughout the episode, Gareth delves into how SEO and digital marketing strategies must align with broader business goals, the transition from traditional to digital PR, and the dynamics of agency-client relationships. He shares invaluable insights from his journey, highlighting the necessity for agencies to adapt swiftly to industry changes and the importance of understanding the real-life impact of SEO on businesses.This episode is packed with actionable advice, making it a must-listen for anyone in the digital marketing sphere, from agency veterans to in-house teams. Tune in to gain a deeper understanding of the current landscape of digital marketing, learn practical tips for maintaining client relationships, and hear Gareth’s predictions for the future of SEO. Join us on the 'Unscripted SEO Podcast' for this enlightening conversation that promises to enrich your perspective on digital marketing and agency operations.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Join host Mark A Preston on the 'Unscripted SEO Podcast' as he welcomes Kevin Indig, a revered Growth Advisor who has shaped the SEO strategies of Fortune 500 giants. In this compelling episode, Kevin shares the rich tapestry of his career, from his initial forays into website building for gaming tournaments to advising some of the largest companies in the world. His insights into strategic decision-making and the unique challenges of corporate SEO provide invaluable lessons for anyone looking to excel in the field.Throughout the conversation, Kevin delves into key aspects of SEO mastery, including how he employs meta-thinking to navigate complex challenges and make critical decisions. He also offers candid advice for both budding and seasoned SEO professionals on how to build visibility and establish credibility without overextending oneself. His personal anecdotes and professional experiences illuminate the various paths one can take within the SEO industry and highlight the importance of adaptability and strategic foresight.This episode is a must-listen for anyone eager to enhance their understanding of SEO and learn from one of the industry's best. Kevin’s journey is not just about professional growth but also about finding one’s niche and excelling within it. Tune in to gain actionable advice that can transform your approach to SEO and help you achieve your professional goals.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Join host Mark A Preston on a riveting journey into the heart of local SEO with our distinguished guest, Apurva Bose, Vice President of Operations & Strategy at Overtake Digital, on this episode of the 'Unscripted SEO Podcast'. Today, we delve into the fascinating world of local businesses, uncovering the pivotal role of personalised SEO strategies and the profound impact of genuine engagement in driving growth and fostering meaningful relationships.In a landscape often dominated by metrics and rankings, Apurva shares his refreshing approach to SEO - one that prioritises understanding the unique narrative of each business and its community. From the significance of stepping out of one's comfort zone to the art of storytelling in marketing, this conversation promises to enlighten, inspire, and offer invaluable insights into elevating local businesses beyond the conventional SEO playbook.Apurva's journey from a content writing intern to a leading figure in digital marketing is nothing short of inspiring. His passion for the field, coupled with a commitment to authenticity and keen interest in the stories behind local businesses, underscores the importance of building trust and connections that transcend transactional interactions.Whether you're an SEO professional looking to refine your approach, a local business owner seeking growth strategies, or simply intrigued by the evolving digital landscape, this episode is a treasure trove of wisdom, experiences, and strategies poised to redefine your understanding of SEO's role in local business success.Don't miss out on this enlightening discussion that bridges the gap between SEO metrics and real human connections, highlighting the power of genuine interest and the impact of stepping beyond the familiar to unlock the full potential of local businesses.Remember to like, share, and subscribe for more insights and unscripted conversations that explore the depths of SEO and digital marketing.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Join us on this episode of the 'Unscripted SEO Podcast' as our host, Mark A Preston, dives deep into the intricacies of eCommerce SEO with the renowned expert, Joe Fisher. In a conversation that peels back the layers of SEO strategies, Joe shares his groundbreaking approach to boosting sales through the innovative use of eCommerce SEO grandchild pages.In this insightful session, Joe Fisher, with years of mastery under his belt, unveils the evolution of his SEO prioritisation skills, emphasising the significance of SERPs analysis over conventional tools and the noise of fleeting trends. Witness the journey of an SEO aficionado who transitioned from the fundamentals to a phase of overcomplication, only to rediscover the potency of simplicity in strategy.Discover the art and science behind creating grandchild pages, a concept that Joe adeptly applies not just in eCommerce, but across various sectors, demonstrating its versatility and effectiveness in targeting highly specific customer intents. This episode is a treasure trove for those looking to refine their approach to SEO, with Joe providing actionable insights into navigating the vast sea of information, focusing on what truly moves the needle for eCommerce businesses.As the conversation unfolds, Joe shares personal anecdotes and professional milestones, revealing the importance of integrating closely with businesses to uncover the deepest insights into their operations, products, and digital presence. From tackling the challenges of information overload to emphasising the critical role of SEO fundamentals, this discussion is a must-listen for anyone looking to elevate their SEO game and drive significant sales through their eCommerce platforms.Stay tuned as Mark and Joe explore the transformational impact of adopting a granular approach to SEO, the importance of trust in one's expertise, and the undying relevance of traditional, human-centric business practices in the digital age.Don't miss out on this episode of 'Unscripted SEO Podcast' with Joe Fisher, where eCommerce SEO strategies are unboxed, demystified, and laid bare for you to grasp, apply, and thrive.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Join us on the Unscripted SEO Podcast, hosted by Mark A Preston, for an enlightening conversation with Ash Nallawalla, a renowned Fractional Enterprise SEO Consultant and the author of "Accidental SEO Manager". This episode takes you on a journey through Ash's eclectic career, from his beginnings in accounting to his pivotal role in SEO for some of Australia's largest firms. Ash's story is a testament to the power of career transformation and the discovery of one's true calling in the dynamic world of SEO, even if it happens later in life.Throughout the podcast, Ash shares his profound insights into the complexities of enterprise SEO, drawing from his extensive experience in enhancing the online presence of major banks and multinational corporations. He delves into the creation of his book, "Accidental SEO Manager", aiming to demystify SEO for managers and executives unfamiliar with the domain. The conversation covers a wide range of topics, including strategic SEO management, forecasting ROI, managing data centers and the importance of understanding your audience beyond just the SEO community.Listeners will walk away with valuable lessons on career versatility, strategies for SEO success, and the significance of viewing SEO through a broader business lens. Ash's journey from a late bloomer in SEO to becoming a leading voice in the industry is both inspiring and educational, making this episode a must-listen for anyone interested in SEO, digital marketing, or career growth. Tune in to gain insights from one of the industry's most experienced professionals on navigating the ever-evolving landscape of SEO.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In the dynamic world of search engine optimisation, the leap from managing colossal brand campaigns to nurturing small business growth presents a fascinating challenge. "From Giants to Gems: Adapting Big Brand SEO Strategies for Small Business Success" delves into this intriguing transition, offering a treasure trove of insights for SEO professionals and small business owners alike.Mark A Preston and Nikki Pilkington, two seasoned experts in the digital marketing realm, unpack the complexities and potential culture shocks that accompany the shift from big brand SEO to the more nimble and resourceful world of small business SEO. This episode is a deep dive into the adaptable nature of SEO principles and how the core techniques that propel major brands to the top of search results can be ingeniously tailored to fit the unique needs and constraints of smaller enterprises.The conversation illuminates the essential, unchanging foundations of SEO, from content creation to technical intricacies, and explores how these can be effectively scaled down or creatively reimagined to suit smaller budgets and more focused target markets. Mark and Nikki address the common misconceptions and hurdles that SEO professionals might face when transitioning from the abundant resources of big brands to the more hands-on, bootstrap approach required in small business settings.Listeners will gain valuable perspectives on the importance of agility in SEO practices, the art of achieving impactful results without the luxury of large budgets, and how to leverage a comprehensive skill set in both technical SEO and content creation to drive small business growth. This episode is not just about adapting strategies; it's about fostering a mindset that thrives on innovation, efficiency, and the unique opportunities that small businesses offer."From Giants to Gems" is an essential listen for anyone in the SEO field looking to broaden their horizons, as well as small business owners seeking to understand how big-brand strategies can be distilled and applied to their own SEO efforts. Join Mark and Nikki as they guide you through the process of scaling grand SEO tactics into potent, actionable plans that can transform small businesses into search engine favourites.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In this captivating episode of the Unscripted SEO Podcast, Mark A Preston sits down with the distinguished Julian Goldie, a trailblazer in the SEO realm and the visionary behind Goldie Agency. Julian peels back the layers of SEO strategies, offering a treasure trove of insights that range from the nuanced art of content creation to the strategic deployment of AI in SEO. With his unique blend of expertise and experience, Julian not only demystifies complex SEO concepts but also shares the subtle intricacies that can make or break an online presence. This episode is a must-listen for anyone keen to elevate their SEO game and navigate the digital landscape with confidence.Diving deep into the discussion, Julian articulates the underappreciated value of top-of-funnel content and its pivotal role in nurturing leads into loyal customers. He challenges the conventional wisdom around content metrics, urging listeners to prioritize engagement and user experience over sheer volume. Furthermore, Julian sheds light on the significance of establishing topical authority and the transformative impact it can have on your site's SEO performance. Through real-life examples and actionable advice, Julian illustrates how a well-crafted SEO strategy can lead to sustainable business growth and a formidable online authority.Beyond the wealth of SEO knowledge, this episode offers an intimate look into Julian's journey and the philosophies that guide his approach to digital marketing. His candid reflections on the industry's evolving landscape, coupled with practical tips on leveraging AI without compromising content quality, make for an enlightening conversation. Whether you're an SEO novice or a seasoned marketer, Julian's insights provide invaluable guidance for navigating the complexities of SEO with finesse and achieving online success. Tune in to uncover the secrets behind crafting compelling content, leveraging AI intelligently, and building an unshakeable digital presence with Julian Goldie on the Unscripted SEO Podcast.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade