What's ACTUALLY Working In SEO? Ryan Jones Is Testing The Waters For Us All
Host: Jeremy Rivera Guest: Ryan Jones, Marketing Manager at SEO Testing About the Host Jeremy Rivera is an SEO expert and podcast host who helps businesses navigate the evolving landscape of search engine optimization. Connect with Jeremy: Unscripted SEO Podcast SEO Arcade - White Label Podcast Content Marketing Agency Personal Website About the Guest Ryan Jones is the Marketing Manager at SEO Testing, bringing nearly 10 years of experience across agency, client-side, in-house, and freelance SEO work. He's passionate about data-driven SEO strategies and testing methodologies. Connect with Ryan: SEO Testing - 14-day free trial available LinkedIn: @Ryan Jones SEO Twitter/X: @Ryan Jones SEO Blue Sky: @Ryan Jones SEO Key Topics Discussed The Evolution of SEO Roles Moving beyond traditional keyword research limitations Creating demand vs. finding existing demand Multi-channel marketing integration Impact of AI and Google's Changes AI Overviews reducing informational traffic The shift from traffic volume to traffic quality Google's changing relationship with publishers SEO Testing Strategies Internal linking optimization (their biggest win: 1000% increase) Content refresh strategies Schema markup implementation Cross-channel content distribution Actionable Takeaways Test schema markup implementation on videos, about pages, and other content Use social media engagement as a gauge for content topics Focus on horizontal con...
The Unscripted SEO Interview Podcast · Jeremy Rivera
Audio is streamed directly from the publisher (episodes.castos.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Host: Jeremy Rivera
Guest: Ryan Jones, Marketing Manager at SEO Testing
About the Host
Jeremy Rivera is an SEO expert and podcast host who helps businesses navigate the evolving landscape of search engine optimization.
Connect with Jeremy:
About the Guest
Ryan Jones is the Marketing Manager at SEO Testing, bringing nearly 10 years of experience across agency, client-side, in-house, and freelance SEO work. He's passionate about data-driven SEO strategies and testing methodologies.
Connect with Ryan:
- SEO Testing - 14-day free trial available
- LinkedIn: @Ryan Jones SEO
- Twitter/X: @Ryan Jones SEO
- Blue Sky: @Ryan Jones SEO
Key Topics Discussed
The Evolution of SEO Roles
- Moving beyond traditional keyword research limitations
- Creating demand vs. finding existing demand
- Multi-channel marketing integration
Impact of AI and Google's Changes
- AI Overviews reducing informational traffic
- The shift from traffic volume to traffic quality
- Google's changing relationship with publishers
SEO Testing Strategies
- Internal linking optimization (their biggest win: 1000% increase)
- Content refresh strategies
- Schema markup implementation
- Cross-channel content distribution
Actionable Takeaways
- Test schema markup implementation on videos, about pages, and other content
- Use social media engagement as a gauge for content topics
- Focus on horizontal content distribution across multiple platforms
- Implement structured testing to prove SEO value to clients
Notable Quotes
"I think SEO is becoming now and it will become more multi-disciplined... we're gonna get more and more people using LLMs to search for what they need." - Ryan Jones
"The traffic that we do get from LLMs... seems to be really high intent and it is actually converting at a much higher rate than the organic traffic." - Ryan Jones
Resources Mentioned
- SEO Testing platform with 14-day free trial
- Various schema markup types (video, site name, about page)
- Cross-platform content distribution strategies