The Underground Lounge

This week in the Lounge, the guys tap in with music executive and LVRN co-founder Justice Baiden for a conversation that goes way beyond the music industry.From his early days making mixtapes and realizing he had an ear for talent, to building one of the most influential creative collectives in the game, Justice breaks down what it really takes to turn passion into a career.The episode is full of real stories that show how unpredictable the journey can be. Justice talks about taking bold risks, including booking last-minute international flights just to chase an opportunity, and why putting yourself in position is the only way the universe can meet you halfway.The conversation also dives into the reality of today’s music business, where analytics and social media metrics often outweigh true artist development. Justice keeps it honest about the lack of passion in the industry, the importance of having people who genuinely care about the art, and why artists need to be more intentional about who they do business with.Along the way, the guys touch on everything from first artist experiences and building buzz from nothing, to discovering talent in unexpected places and turning small moments into major opportunities. There’s also insight into balancing management and label roles, navigating relationships in the industry, and why staying solid with people can come full circle in ways you never expect.As always, the episode is packed with laughs, unfiltered moments, and real-life gems, blending game, storytelling, and perspective in a way only the Underground Lounge can.